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Top 15 Consumer Angel Investors in Pakistan in April 2025

Last updated: Apr 2025 A list of 15 angel investors that invest in Consumer startups based in Pakistan. We rank investors based on the number of investments they made in Consumer companies from Pakistan. We update this investor list every month.

Top 15 Consumer Angel Investors in Pakistan in April 2025

Investor	Consumer Pakistan investments
Asif Keshodia	4
Youssef Salem	2
Sajid Rahman	2
Sung Ho Choi	2
Umar Saleem	2
Saad Saeed	2
Mahmoud Ibrahim	1
Khaled Alami	1
Ziyad Alami	1
Nadeem Hussain	1
Manu Midha	1
Keisuke Honda	1
Jon Puckhaber	1
Aly Hesham	1
Syed Sheharyar Ali	1

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Investor list

Asif Keshodia is an Angel Investor based in Dubai, UAE and the co-founder of Storfox.com. He is most notable for his work as the Group CFO of Souq.com, which was acquired by Amazon in a milestone deal for the Middle East tech sector. He joined Souq in 2011 as an early stage investor and raised over $400m to help it become the leading onlineretailer in the region. After its acquisition by Amazon in 2017, he took the role of MENA Regional Finance Director at Amazon. Asif has over 20 years of experience with some of the world’s biggest names, such as PwC, Gillette, Procter & Gamble, and Amazon, in countries around the world, including the UK, South Africa, Russia, and Pakistan. He is now using his decades of multinational corporate experience to help usher small startups to big success. He is dedicated to aiding young entrepreneurs launch their projects, with sights currently set on bolstering the e-commerce ecosystem in the MENA region and South Asia’s burgeoning market.In the recent past Asif has served on the Boards of Souq, Payfort.com, and Instashop.com, recently acquired by the Delivery Hero. He has also invested in a number of fledgling startups including Shipox, Clicky.pk, EzHire and Cartlow.comAsif is a graduate of the University of Karachi with a Bachelor’s Degree in Commerce & Economics and a Chartered Accountant (FCA). In 2016, he was named Best Retail CFO of the MENA Region by renowned Middle Eastern publication, The CFO.

Investment focus

E-Commerce, Marketplace, Consumer Goods
Seed, Pre-Seed, Series A
Pakistan, United Arab Emirates, Australia

Portfolio highlights

Kamel Pay — Kamel Pay is a fintech and digital financial solutions provider. Kamel Pay offers end-to-end digital payment services to the 20 million underbanked expat population in GCC and to their families abroad through a fully integrated platform.
CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!
PriceOye — Priceoye is Pakistan's No.1 marketplace for buying original mobile phones and electronics. Priceoye is Pakistan's most trusted online store and offers the lowest prices every day.

Youssef Salem CFO at Swvl.

Investment focus

Grocery, Delivery, Payments
Seed, Pre-Seed
Pakistan, United Arab Emirates

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.
PostEx — PostEx is a hybrid of receivables factoring solutions and courier services that pay invoice values upfront to e-commerce companies offering Cash on Delivery as one of their modes of payment.
Hotdesk — Instant access to workspaces anywhere at your fingertips. Unlock your productivity and #GetThingsDone.

Sajid currently works as Managing Partner at MyAsiaVC He attended London Business School.

Investment focus

Financial Services, FinTech, Finance
Seed, Pre-Seed, Funding Round
India, Nigeria, Kenya

Portfolio highlights

ImaliPay — ImaliPay is a financial health platform offering financial products to freelancers and blue collar gig workers in partnership with gig platforms.
EquityList — Equity management with online cap table management and employee stock option programs (ESOP) administration. Available free for Indian startups
10 Minute School — 10 Minute School is the largest online educational platform in Bangladesh. Through our website, app, and social media, more than 10 Million+ students are accessing quality education each day to accelerate their learning.

Sung Ho C. is the Managing Director at Fubo Gaming. He attended University of Chicago.

Investment focus

Blockchain, FinTech, Cryptocurrency
Seed, Funding Round, Pre-Seed
India, United States, Mexico

Portfolio highlights

Glitzi — Terapeutas certificados y expertos en belleza confiables, que garantizan la mejor experiencia.
GoSats — Earn bitcoin rewards when you shop online at your favourite brands in India.
Estimated Inc. — A new world for artists

Umar Saleem, SWVL.

Investment focus

Grocery, Delivery, Consumer Goods
Pre-Seed
Pakistan

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Saad Saeed is a Pakistani serial entrepreneur based in Berlin, Germany, known for his ventures in the consumer sector. His portfolio includes a range of innovative companies, including a health tech company called Crumb, a grocery delivery unicorn called Flink, and his latest travel AI company called Layla. He is also an active business angel witha degree in Electrical Engineering & Computer Science.

Investment focus

Grocery, Delivery, Consumer Goods
Pre-Seed
Pakistan

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Mahmoud Ibrahim is the CEO and Co-Founder at Homzmart.

Investment focus

Grocery, Delivery, Consumer Goods
Pre-Seed
Pakistan

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Khaled Alami is a Managing Director at Huda Lighting.

Investment focus

Grocery, Shopping, E-Commerce
Series A
Pakistan

Portfolio highlights

GrocerApp — GrocerApp is a low-price online supermarket that allows users to order products across categories like grocery, vegetables, beauty & wellness, household care, baby care, pet care, and meats & seafood and gets it delivered to their doorstep.

Ziyad Alami is a Business Development Director at Huda Lighting.

Investment focus

Grocery, Shopping, E-Commerce
Series A
Pakistan

Portfolio highlights

GrocerApp — GrocerApp is a low-price online supermarket that allows users to order products across categories like grocery, vegetables, beauty & wellness, household care, baby care, pet care, and meats & seafood and gets it delivered to their doorstep.

Nadeem Hussain

Investment focus

Retail, Fashion, Internet
Seed
Pakistan

Portfolio highlights

Well.pk — Dawaai is Pakistan's most trusted online medical store. Order medicines, consult doctors online, get your lab tests done at home.

Manu invests in early stage companies through Whitehill Ventures. As part of this executive role he heads Middle East Region for OYO Hotels. He started OYO business in 2018 and scaled it to more than 200 hotels across KSA, UAE, Oman and Bahrain markets. He has travelled extensively across ME and developed strong relationships. He is credited withtwo successful exits in e-commerce, Infibeam through IPO and Souq through acquisition by Amazon. He headed Electronics business for Souq.com in UAE. Prior to Souq, Manu was Vice President, Planning and Strategy at Infibeam. He was responsible for launching and growing BuildaBazaar in India and Middle East.

Investment focus

Trading Platform, Apps, SaaS
Pre-Seed, Seed, Angel
India, Pakistan, Singapore

Portfolio highlights

OpsLyft — The only cloud management platform that focuses on providing actionable insights for technology and financial leaders.
Kissan Pro — Kissan Pro provides an all-in-one platform to empower farmers through technology, design, and data science. While it develops and promotes the effective use of the most advanced technology, it has also help centers in every cluster where farmers can visit and get all necessary support.
Tournafest — Tournafest™️ is the one-stop destination created by the gamers for the gamers. Tournafest is reinventing the Esports ecosystem with a seamless and motivating platform where gamers can enhance their skills with a network alike.

Keisuke Honda is the Founder & CEO of Now Do.

Investment focus

FinTech, Financial Services, Software
Series A, Seed, Series B
United States, Japan, United Kingdom

Portfolio highlights

Unite — We started Unite because we saw a problem.Two problems, in fact. A problem faced by marketplace sellers like you, who see high- quality traffic on your pages but have no way of retargeting shoppers who don’t end up purchasing, leaving potential sales on the table. And a problem faced by the marketplaces where you sell, which win by helping youdrive sales but aren’t equipped to offer you the sorts of online advertising tools like retargeting pixels, audience creation, and campaign management platforms that big brands have been using for years.That’s where we come in. Understanding these constraints and sharing the frustration faced by both sellers and marketplaces over lost revenue and lost customers, we created the perfect platform to put the industry’s most powerful advertising technology capabilities in the hands of people like you, building them into the marketplaces where you already sell. The result? Higher traffic and higher conversion rates. In other words, higher sales.Today, thousands of sellers across the Internet are using Unite to advertise like a big brand and drive sales. It’s time to join them.
Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.
AnotherBall — AnotherBall is a blockchain startup that combines entertainment and blockchain.

Jon Puckhaber is a Senior Equity Analyst at Alvento Capital Partners LLP.

Investment focus

Grocery, Shopping, E-Commerce
Series A
Pakistan

Portfolio highlights

GrocerApp — GrocerApp is a low-price online supermarket that allows users to order products across categories like grocery, vegetables, beauty & wellness, household care, baby care, pet care, and meats & seafood and gets it delivered to their doorstep.

Aly Hesham, Global Head of Expansions at Swvl.

Investment focus

Grocery, Delivery, Consumer Goods
Pre-Seed
Pakistan

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Syed Sheharyar Ali, Executive Director and CSO at Treet Group Of Companies.

Investment focus

Audio, Music, Travel
Seed, Pre-Seed
Pakistan, United Kingdom

Portfolio highlights

Saarey — Saarey is a music streaming platform that provides easy access to South Asian classical music, heritage, and culture.
YUGO.pk — Best travel company in Pakistan. Access guaranteed lowest prices on domestic and international flights, visa assistance, hotel booking, and 24x7 customer support.
Truckistan — Truckistan is developing a logistics platform to make shipping faster and cheaper. The company provides real-time tracking, a customer dashboard, account management, and guaranteed transit time, as well as SaaS tools for routing, vehicle loading, and RFID implementation throughout the supply chain.

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