Top 15 Consumer Angel Investors in Pakistan in January 2025

Last updated: Jan 2025 A list of 15 angel investors that invest in Consumer startups based in Pakistan. We rank investors based on the number of investments they made in Consumer companies from Pakistan. We update this investor list every month.

Top 15 Consumer Angel Investors in Pakistan in January 2025

Investor	Consumer Pakistan investments
Asif Keshodia	4
Umar Saleem	2
Youssef Salem	2
Sajid Rahman	2
Sung Ho Choi	2
Saad Saeed	2
Manu Midha	1
Aly Hesham	1
Ziyad Alami	1
Nadeem Hussain	1
Syed Sheharyar Ali	1
Jon Puckhaber	1
Keisuke Honda	1
Mahmoud Ibrahim	1
Khaled Alami	1

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Investor list

Asif Keshodia is an Angel Investor based in Dubai, UAE and the co-founder of Storfox.com. He is most notable for his work as the Group CFO of Souq.com, which was acquired by Amazon in a milestone deal for the Middle East tech sector. He joined Souq in 2011 as an early stage investor and raised over $400m to help it become the leading onlineretailer in the region. After its acquisition by Amazon in 2017, he took the role of MENA Regional Finance Director at Amazon. Asif has over 20 years of experience with some of the world’s biggest names, such as PwC, Gillette, Procter & Gamble, and Amazon, in countries around the world, including the UK, South Africa, Russia, and Pakistan. He is now using his decades of multinational corporate experience to help usher small startups to big success. He is dedicated to aiding young entrepreneurs launch their projects, with sights currently set on bolstering the e-commerce ecosystem in the MENA region and South Asia’s burgeoning market.In the recent past Asif has served on the Boards of Souq, Payfort.com, and Instashop.com, recently acquired by the Delivery Hero. He has also invested in a number of fledgling startups including Shipox, Clicky.pk, EzHire and Cartlow.comAsif is a graduate of the University of Karachi with a Bachelor’s Degree in Commerce & Economics and a Chartered Accountant (FCA). In 2016, he was named Best Retail CFO of the MENA Region by renowned Middle Eastern publication, The CFO.

Investment focus

E-Commerce, Marketplace, Consumer Goods
Seed, Pre-Seed, Series A
Pakistan, United Arab Emirates, Australia

Portfolio highlights

Kamel Pay — Kamel Pay is a fintech and digital financial solutions provider. Kamel Pay offers end-to-end digital payment services to the 20 million underbanked expat population in GCC and to their families abroad through a fully integrated platform.
CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!
PriceOye — Priceoye is Pakistan's No.1 marketplace for buying original mobile phones and electronics. Priceoye is Pakistan's most trusted online store and offers the lowest prices every day.

Umar Saleem, SWVL.

Investment focus

Grocery, Delivery, Consumer Goods
Pre-Seed
Pakistan

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Youssef Salem CFO at Swvl.

Investment focus

Grocery, Delivery, Payments
Seed, Pre-Seed
Pakistan, United Arab Emirates

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.
PostEx — PostEx is a hybrid of receivables factoring solutions and courier services that pay invoice values upfront to e-commerce companies offering Cash on Delivery as one of their modes of payment.
Hotdesk — Instant access to workspaces anywhere at your fingertips. Unlock your productivity and #GetThingsDone.

Sajid currently works as Managing Partner at MyAsiaVC He attended London Business School.

Investment focus

Financial Services, FinTech, Finance
Seed, Pre-Seed, Funding Round
India, Nigeria, Kenya

Portfolio highlights

ImaliPay — ImaliPay is a financial health platform offering financial products to freelancers and blue collar gig workers in partnership with gig platforms.
EquityList — Equity management with online cap table management and employee stock option programs (ESOP) administration. Available free for Indian startups
10 Minute School — 10 Minute School is the largest online educational platform in Bangladesh. Through our website, app, and social media, more than 10 Million+ students are accessing quality education each day to accelerate their learning.

Sung Ho C. is the Managing Director at Fubo Gaming. He attended University of Chicago.

Investment focus

Blockchain, FinTech, Cryptocurrency
Seed, Funding Round, Pre-Seed
India, United States, Mexico

Portfolio highlights

Glitzi — Terapeutas certificados y expertos en belleza confiables, que garantizan la mejor experiencia.
GoSats — Earn bitcoin rewards when you shop online at your favourite brands in India.
Estimated Inc. — A new world for artists

Saad Saeed is a Pakistani serial entrepreneur based in Berlin, Germany, known for his ventures in the consumer sector. His portfolio includes a range of innovative companies, including a health tech company called Crumb, a grocery delivery unicorn called Flink, and his latest travel AI company called Layla. He is also an active business angel witha degree in Electrical Engineering & Computer Science.

Investment focus

Grocery, Delivery, Consumer Goods
Pre-Seed
Pakistan

Portfolio highlights

Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.

Manu invests in early stage companies through Whitehill Ventures. As part of this executive role he heads Middle East Region for OYO Hotels. He started OYO business in 2018 and scaled it to more than 200 hotels across KSA, UAE, Oman and Bahrain markets. He has travelled extensively across ME and developed strong relationships. He is credited withtwo successful exits in e-commerce, Infibeam through IPO and Souq through acquisition by Amazon. He headed Electronics business for Souq.com in UAE. Prior to Souq, Manu was Vice President, Planning and Strategy at Infibeam. He was responsible for launching and growing BuildaBazaar in India and Middle East.