Top 5 Retail VC (Venture Capital) Funds in Jordan in July 2025

Last updated: Jul 2025 A list of 5 VC (Venture Capital) funds that invest in Retail startups based in Jordan. We rank investors based on the number of investments they made in Retail companies from Jordan. We update this investor list every month.

Top 5 Retail VC (Venture Capital) Funds in Jordan in July 2025

Investor	Retail Jordan investments
AdamTech Ventures	2
Aramex Ventures	1
Hummingbird Ventures	1
Saned Partners	1
Innovative Startups and SME’s Fund (ISSF)	1

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Investor list

Adamtech is The result of three entrepreneurs joining their life experiences together.

Investment focus

E-Commerce, Retail, Internet
Seed, Pre-Seed, Series A
Jordan, United Arab Emirates

Portfolio highlights

Repzo — Repzo is a mobile sales CRM (customer relationship management) app . Simply put, this application turns your smartphone or tablet into the ultimate standalone field force management tool.
Abwaab — Abwaab is an online learning platform that allows secondary-school students to learn at their own pace, test themselves and get ahead with our expert tutors anytime and anywhere. By offering short, engaging video lessons, visualized learning journeys, continuous assessment and performance analytics, we are changing the way students learn outsidethe classroom.
Faylasof — Because the storage space is limited in the traditional bookstores, and it is always under pressure to advertise only the best-selling books. And for the special needs of readers Faylasof has brought the solution to this troubled approach to current technology, only very little space to store large amounts of data and be able to quickly find thebooks they need, of course, books can provide readers with a variety of consulting needs.Faylasof is one of the largest advisor books online bookstore in the Middle east. That allows ordinary users to conveniently easy find books, offering more than 1 million titles of Arabic and English books with home delivery and customized payment methods .Faylasof Mission: provide people with what is needed to read more in a very technical and professional way, inspire them with EducationFaylasof Vision: Create a generation of Readers by building an international strategy to become the best books providers nationally, and internationally

Aramex Ventures is the Venture Capital arm of logistics company.

Investment focus

Retail, E-Commerce, Online Portals
Series A
Jordan

Portfolio highlights

Jamalon — Jamalon is the largest online bookstore in Middle East. Offering more than 9.3 million Arabic and English titles from 30,000 publishers with home delivery and customized payment methods that suit Middle East region.

Supporting Exceptional entrepreneurs. We value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. We recognize patterns where other don't.

Investment focus

Software, Financial Services, Biotechnology
Series A, Seed, Series B
United States, Turkey, United Kingdom

Portfolio highlights

Karman+ — Mining near Earth asteroids
Ledgebrook — Best in class service and pricing from industry veterans delivered at the speed of InsurTech
Instant — The world's best-performing online checkout that maximises revenue for your brand!

Saned Partners is an independently managed Venture Capital fund, aiming to nurture early-stage companies in the MENA region into growth and profitability.Their mission is to partner with entrepreneurs and to provide them with the means and resources to turn their projects into established, best-in-class businesses that offer exceptional all-aroundvalue to stakeholders.Saned’s vision is to serve as a catalyst for economic and social development in the region, by providing entrepreneurs with the opportunity to capitalize on their ambition and ideas.

Investment focus

E-Commerce, Retail, Online Portals
Series A, Seed, Series B
United Arab Emirates, Lebanon, Jordan

Portfolio highlights

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Sarwa — Sarwa is your all-in-one investment platform. We offer hands-off investing, real-time trading, and high-yield savings. With holistic financial tools at your fingertips, investing has never been easier. Sarwa SDWCL is regulated by the FSRA in the ADGM.
Mumzworld — Mumzworld.com is the largest e-commerce portal in the Middle East dedicated to all things mother, baby, and child. The Company serves over 2 million mothers in the MENA region and ships to more than 20 countries. Mothers can now shop faster and easier than ever before and find products not available anywhere else in the region.Mumzworld.com is acompany built by mumz for mumz, with the ultimate vision of becoming an indispensable online extension of a mother’s life. Mumzworld.com was created by the same team of Bayt.com (Alexa rank# 1,700), the largest job site in the Middle East. As a result, Mumzworld.com has:• Established the largest catalog of products for mothers in the region, bringing more than 200,000 products online from over 2,000 global and regional brands • Shipped over 60 tons of products to over 20 countries • Pioneered the e-commerce experience for mothers in the Middle East, being called the “Amazon for moms” by CNN. • Partnered with giant FMCGs, such as P&G and DANONE • Acquired exclusivity to a large selection of products, as well as exclusive distribution rights for a growing number of global brands

The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.