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Top 20 Retail Startup Investors in Morocco in April 2025

Last updated: Apr 2025 A list of 20 angel investors and VC (Venture Capital) funds that invest in Retail startups based in Morocco. We rank investors based on the number of investments they made in Retail companies from Morocco. We update this investor list every month.

Top 20 Retail Startup Investors in Morocco in April 2025

Investor	Retail Morocco investments
Orange Ventures	3
Reflect Ventures	2
First circle capital	2
Maroc Numeric Fund	1
Réseau Entreprendre	1
Youcef Oudjidane	1
Chandaria Capital	1
Fipar Holding	1
AirAngels	1
Endeavor Catalyst	1
Launch Africa	1
UM6P Ventures	1
P1 Ventures	1
Kepple Africa Ventures	1
Atlas Benjelloun	1
Michael Lahyani	1
Hamza Abu hassan Ibn Faycal AlMALIKI	1
Plug & Play	1
Rocket Internet	1
CDG Invest Growth	1

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Investor list

Orange Ventures is the Venture Capital Fund of the Orange Group, with 350m euros under management

Investment focus

Software, FinTech, Information Technology
Seed, Series B, Series C
France, United States, United Kingdom

Portfolio highlights

Pretto — Pretto is the only truly transparent online real estate price comparator.Pretto accompanies you until the signing of your loan, free of charge and without commitment.
Socium — Socium Job these are companies that recruit and offer real career opportunities to all those who share their values and wish to invest in their development.
ToumAI Analytics — ToumAI Analytics is a software development company providing voice analytics, real-time analytics, and reporting services.

Reflect Ventures makes venture capital investments in high-potential startups at the seed and series A/B+ stages. We identify extraordinary founders, companies and opportunities around the world, including in emerging and frontier markets. Our LPs comprise family offices, institutional investors and HNWIs on six continents, along withrecognized sector experts who are instrumental to our portfolio companies' future growth.

Investment focus

Logistics, Information Technology, E-Commerce
Seed, Series A, Pre-Seed
Pakistan, United States, Peru

Portfolio highlights

TAPPI — TAPPI is the leading association for the worldwide pulp, paper, packaging, and converting industries and publisher of Paper360º.
goFlux — GoFlux is a SAAS platform that allows companies to connect to service providers such as carriers and logistics operators. The company gives transparency to the quotation process and hiring of transport. through a Cloud platform, shippers can manage the entire hiring process of a carrier.The company was founded in 2015 and headquartered in SaoPaulo, Brazil.
Maad — Maad is Francophone Africa's fastest-growing B2B marketplace, based in Dakar, Senegal. Our tech-driven solution allows retailers to order products from our one-stop shop and benefit from working capital loans

First Circle Capital is a venture capital firm seeding the next fintech generation in Africa.

Investment focus

Financial Services, FinTech, Finance
Pre-Seed, Seed, Funding Round
Nigeria, Egypt, United States

Portfolio highlights

Pumpkn — Need reliable funding? We provide quick loans and capital tailored for Agriculture businesses in South Africa. Grow your business with Pumpkn. Apply now!
Orca Fraud — Orca empowers fraud fighters with effective tools to combat fraud
Scale — Scale accelerates market entry and revenue for fintechs with a people-first approach.

Maroc Numeric Fund is a tech VC fund investing in Morocco.

Investment focus

Online Portals, Enterprise Software, FinTech
Seed, Series A, Pre-Seed
Morocco, Canada, United States

Portfolio highlights

Logidoo — Logidoo is a digital logistics marketplace-designed company that markets shuttles through smart logistics. The company's platform, which provides rapid, dependable, secure, and economical logistics, allows users to compare offers for sending and receiving items and to track parcels in real-time.
Cypherleak — Cypherleak is an automated cyber risk monitoring and scoring solution that uses an organisation's domain name only to map their risk exposure across leaked passwords, attack surface, vulnerabilities and dark web data leakage. Additionally, Cypherleak supports global insurances by powering their cyber insurance products with reliable andaccurate cyber risk modeling and monitoring.
Aza Petrosolutions — Aza Petrosolutions provides services, solutions, and superior software and hardware for fuel management.

Réseau Entreprendre is a registered charity French association providing financial support to entrepreneurs.

Investment focus

Software, Information Technology, E-Commerce
Seed, Funding Round, Angel
France, Morocco

Portfolio highlights

Rewayz — Rewayz is operating a health platform connecting consumers with professional certified coaches and fun workshops and video exchanges.
Vinidaily — Vinidaily is the application that helps you choose the wine 100% adapted to your tastes and the occasion, in your favorite supermarket and soon everywhere else.
Stern Tech — We created a revolutionary SaaS platform for human behavior analysis. We use AI and cognitive sciences to interpret human behavior in real time. Use cases: Automotive, Health, Marketing, Training, Politics. See our partnership with Renault and STMicroelectronics : https://stern.consulting/sterntech-h1stvision.mp4

Youcef Oudjidane is the Co-Founder of Elevate. He previously worked at Class 5 Global as a Managing Partner. Youcef Oudjidane attended the University of Nottingham.

Investment focus

FinTech, Financial Services, Organic Food
Seed, Pre-Seed, Series A
United States, Nigeria, United Kingdom

Portfolio highlights

Waza — Waza is a web platform with APIs. It helps startups and emerging market businesses manage their cash flow issues, invoicing needs, and international payment requirements.
Theneo — Generate Stripe-like API docs in just a few clicks. We support OpenAPI, Postman, GraphQL and much more
FloatPays — Floatpays help your employees achieve financial wellbeing by giving them early access to earned wages.

Chandaria Capital operates as a venture capital Fund. We believe that innovative ideas will transform Africa. We invest, mentor, and work together with incredible entrepreneurs to create impactful companies that can change the continent.

Investment focus

E-Commerce, Retail, FinTech
Seed, Series A, Pre-Seed
Kenya, United States, Nigeria

Portfolio highlights

Leta — Leta Technology is a software development company that creates supply chain and logistics software to enable the efficient and automated movement of goods.
Jumba — Jumba is a construction technology platform that streamlines B2B construction material purchase and financing.
UTU Technologies — Trust infrastructure for the sharing economy.

Fipar Holding is an investment fund that initiates or accelerates the growth and development of major projects. It is owned by CDG Invest.

Investment focus

Retail, Shopping
Funding Round
Morocco

Portfolio highlights

Retail Holding — Retail Holding is a Retailer business.

Airbnb alumni supporting the next generation of 21st-century companies

Investment focus

Software, Health Care, Information Technology
Seed, Series A, Series B
United States, France, Brazil

Portfolio highlights

Droxi — Droxi is an AI-based platform that helps primary care physicians to reduce the amount of time spent on non-patient-facing tasks.
Tracksuit — Tracksuit has created beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Brand marketers and leaders at consumer brands have access to enterprise-tier brand tracking, specifically built for them, at a price point that works. Teams can easily track awareness, consideration, preference and brand associationsfrom real humans within the wider market, and compare results against competitors.
Isaac Health — Isaac Health is an online memory clinic for the prevention, diagnosis, and treatment of dementia and other brain health conditions.

Endeavor Catalyst is the rules-based, co-investment fund of Endeavor, set up to invest exclusively in Endeavor Entrepreneur-led companies and to sustain Endeavor’s long-term operations in a mission-aligned way. Launched in 2012, Endeavor Catalyst has ~$500M+ AUM across four funds and has made 260+ investments to date in 35+ different markets. TodayThe Endeavor Catalyst portfolio has 53 companies valued at $1B+. Investments include Globant (NYSE:GLOB), Rappi, and Creditas in Latin America; Yemeksepeti.com and Careem in MENA; and Bukalapak and Carro in Indonesia.

Investment focus

Software, E-Commerce, Information Technology
Series B, Series A, Series C
United States, Brazil, Mexico

Portfolio highlights

Taager — Taager is a social e-commerce platform enabling online merchants with end-to-end logistics.
ElevenLabs — Create the most realistic speech with our AI audio tools in 1000s of voices and 32 languages. Easy to use API's and SDK's. Scalable, secure, and customizable voice solutions tailored for enterprise needs. Pioneering research in Text to Speech and AI Voice Generation.
Merit Incentives — Seamless, API-driven solutions connecting you to a global network of 7,000+ brands, enabling real-time, instant gratification across 155+ countries.

Launch Africa is a leading Pan-African VC fund solving the significant funding gap in the Seed and pre-Series A investment landscape in Africa

Investment focus

Financial Services, FinTech, Information Technology
Seed, Funding Round, Pre-Seed
Nigeria, South Africa, Kenya

Portfolio highlights

Affinity — Affinity is a financial solutions company that provides financial inclusion, advisory, and literacy services.
ToumAI Analytics — ToumAI Analytics is a software development company providing voice analytics, real-time analytics, and reporting services.
PBR Life Sciences — A cloud-based real-world, non-observational pharmacy sell-out data

UM6P Ventures is a venture capital investment firm that invests in Science & Innovation.

Investment focus

Agriculture, Apps, Food Processing
Funding Round, Seed, Pre-Seed
Morocco, Israel, South Africa

Portfolio highlights

Terraa — Terraa is a B2B distribution platform in Moroccan.
NitroFix — NitroFix aims to lower the global carbon footprint by generating ammonia with no carbon emissions. NitroFix created an innovative manufacturing technology that generates 0% CO2. The method is based on an electrochemical reaction, which is aided by a new catalyst.
Userguest.com — Userguest is a Travel SaaS company that provides technology to hotels in order to improve their online revenue. Our smart tool applies RevMarketing Automation to hotel website, by matching a user’s booking intent with the hotel’s inventory priorities. We display personalized incentives to boost hotel revenue where it counts.

P1 Ventures works as a venture capital firm. They specialize in early-stage industrial technology firms in Africa.

Investment focus

Financial Services, Payments, Software
Seed, Pre-Seed, Series B
Egypt, Kenya, Nigeria

Portfolio highlights

Raenest — Access Virtual Accounts, Invoicing, Multi-Currency Payouts, Auto Payroll, Accounting Integrations, and Virtual & Physical cards within minutes.
Stakpak — Stakpak is a DevOps IDE powered by AI, helps software developers build and maintain production-ready infrastructure.
Juicyway — Juice is a developer of a payment network platform for cross-border business payments for businesses and individuals. It facilitates financial transactions between parties regardless of location to allow enterprises to participate in international trade and the exchange of goods and services.

Kepple Africa Ventures is an early-stage venture capital firm.

Investment focus

Financial Services, FinTech, Information Technology
Seed, Pre-Seed, Funding Round
Nigeria, Kenya, Egypt

Portfolio highlights

Chari — Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans
Intmax — INTMAX has developed significant innovations in ZK implementation making it a unique Layer2 rollup network that offers low cost, security, tunable privacy, and above all, scalability.
Carry1st — Carry1st develops and publishes enriching mobile games and content apps for African consumers.

Atlas Benjelloun has been working as a Group Chairman, Atlas Finance at Atlas Holding for 13 years. Atlas Holding is part of the Holding Companies & Conglomerates industry, and located in San Francisco, United States.Atlas Benjelloun invest and support curious, mission-minded people who are committed to solving the Internet’s toughestchallenges.

Investment focus

Software, Information Technology, Financial Services
Series A, Seed, Series C
United States, Morocco, United Kingdom

Portfolio highlights

Atlys — Atlys is the world's leading visa platform with 99.5% on-time delivery for over 150 destinations.
Silo — Silo is a platform that automates the perishable supply chain. More time, more opportunity, less waste.
Atlas — Atlas builds cutting-edge generative 3D AI technology to enable the creation of assets & virtual worlds.

Michael Lahyani is the CEO and Founder of Property Finder. Michael Lahyani attended HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne.

Investment focus

B2B, SaaS, Beauty
Seed, Series B, Series C
Egypt, Morocco, United Kingdom

Portfolio highlights

Swvl — Swvl | Book Your Daily Ride or Make Money Driving Now
Fresha — Find the best salons and spa in your area with Fresha salon booking software. Book now!
Chari — Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans

Hamza Abu hassan Ibn Faycal AlMALIKI

Investment focus

B2B, Retail, Software
Series A
Morocco

Portfolio highlights

Evollume.com — Introducing a revolutionary new website that combines the best features of two of the world's largest e-commerce platforms to create an unparalleled product sourcing experience. With this website, wholesalers, manufacturers, and retailers can easily find the products they need from a single dashboard.The website features an intuitiveinterface that allows users to search for products by category, brand, price, and other criteria. Users can also view product reviews and ratings, compare prices from multiple suppliers, and place orders directly through the platform.One of the key advantages of this website is that it caters to all types of businesses, whether they are large enterprises or small startups. Wholesalers can easily find manufacturers who can provide them with the bulk quantities they need, while manufacturers can connect with retailers who are looking for specific products to sell. Retailers can also benefit from the website's extensive inventory and competitive pricing, making it easier for them to source the products they need to stock their stores.Another unique feature of this website is its ability to handle international transactions, including currency conversion and shipping. This means that businesses from all over the world can connect and do business with each other, opening up new markets and opportunities for growth.Overall, this website represents a game-changing innovation in the world of e-commerce, making it easier than ever for businesses of all sizes to source the products they need from a single, easy-to-use platform.

We connect the largest corporations to the world's best startups through industry-focused accelerator programs in Silicon Valley and beyond.

Investment focus

Seed

Portfolio highlights

Pipra — PIPRA AG (Pre-Interventional Preventive Risk assessment) is developing a cutting-edge AI-based pre-operative test to assess a patient's risk of suffering from cognitive disorders after surgery.
Prismpop — Prismpop is a shopping community where users share their favorite products, shopping advice, product reviews, beauty secrets, fashion tips, food ideas and more.
Steady Technologies, Inc. — Steady Rent offers property managers solutions that share the same goal: Remove risk for property owners, boost profits for property managers, and save time with automation.

Rocket Internet incubates, builds, develops operationally and strategically invests in internet and technology companies globally. It provides operational support to its companies and helps them scale internationally. Rocket Internet's selected companies are active in a large number of countries around the world.

Investment focus

E-Commerce, Internet, FinTech
Seed, Series A, Funding Round
Germany, Singapore, United Kingdom

Portfolio highlights

Apata — Apata the go-to fraud prevention provider for fintech issuers.
Knoma — Search hundreds of courses from leading schools and bootcamps. Learn now and pay later with Knoma and spread the cost with ethical finance
The Coterie — https://blog.thecoterie.co/introducing-the-coterie-34e739cb85dcThe Coterie builds financial software for people who may make more from assets than salary. We offer founders access to venture capital investments, estate planning strategies and, coming soon, lending products. Our founders—Ethan Agarwal, Jeson Patel, and ChrisBoies—have all founded and sold companies before. We built The Coterie, alongside our incredible team, because we saw the need for these products first hand, and we created the world we want to live in. We’ve raised $50M in funding, led by Andreessen Horowitz. Other investors include Garry Tan (Midas List), Gokul Rajaram (IFKYK), Mar Hershenson (Midas List), Stanley Tang (Doordash co-founder), and more. Loans are made by Coterie Finance LLCLoans are made by Coterie Finance LLC. Investment advisory services provided through The Coterie Management Co LLC. Not investing advice, no guarantee of future results.