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Top 20 Retail Startup Investors in Morocco in July 2025

Last updated: Jul 2025 A list of 20 angel investors and VC (Venture Capital) funds that invest in Retail startups based in Morocco. We rank investors based on the number of investments they made in Retail companies from Morocco. We update this investor list every month.

Top 20 Retail Startup Investors in Morocco in July 2025

Investor	Retail Morocco investments
Orange Ventures	3
Reflect Ventures	2
First circle capital	2
Byld Ventures	1
P1 Ventures	1
Kepple Africa Ventures	1
Atlas Benjelloun	1
Réseau Entreprendre	1
Chandaria Capital	1
AirAngels	1
Endeavor Catalyst	1
Launch Africa	1
UM6P Ventures	1
Hamza Abu hassan Ibn Faycal AlMALIKI	1
Plug & Play	1
International Finance Corporation	1
Youcef Oudjidane	1
MNF Ventures	1
CDG Invest Growth	1
Michael Lahyani	1

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Investor list

Orange Ventures is a venture fund investing in areas of Orange expertise and beyond, with financial objectives in line with VC industry standards. With 350m€ assets under management, Orange Ventures is in the top 10 corporate ventures in Europe with an investment strategy focused on helping future global tech champions, fostering innovation in theMiddle East and Africa, and supporting new sustainable and responsible business models.

Investment focus

Software, FinTech, Information Technology
Seed, Series B, Series C
France, United States, United Kingdom

Portfolio highlights

Pretto — Pretto is the only truly transparent online real estate price comparator.Pretto accompanies you until the signing of your loan, free of charge and without commitment.
Socium — Socium Job these are companies that recruit and offer real career opportunities to all those who share their values and wish to invest in their development.
ToumAI Analytics — ToumAI Analytics is a software development company providing voice analytics, real-time analytics, and reporting services.

Reflect Ventures makes venture capital investments in high-potential startups at the seed and series A/B+ stages. We identify extraordinary founders, companies and opportunities around the world, including in emerging and frontier markets. Our LPs comprise family offices, institutional investors and HNWIs on six continents, along withrecognized sector experts who are instrumental to our portfolio companies' future growth.

Investment focus

Logistics, Information Technology, E-Commerce
Seed, Series A, Pre-Seed
Pakistan, United States, Peru

Portfolio highlights

TAPPI — TAPPI is the leading association for the worldwide pulp, paper, packaging, and converting industries and publisher of Paper360º.
goFlux — GoFlux is a SAAS platform that allows companies to connect to service providers such as carriers and logistics operators. The company gives transparency to the quotation process and hiring of transport. through a Cloud platform, shippers can manage the entire hiring process of a carrier.The company was founded in 2015 and headquartered in SaoPaulo, Brazil.
Maad — Maad is Francophone Africa's fastest-growing B2B marketplace, based in Dakar, Senegal. Our tech-driven solution allows retailers to order products from our one-stop shop and benefit from working capital loans

First Circle Capital is a venture capital firm seeding the next fintech generation in Africa.

Investment focus

Financial Services, FinTech, Finance
Pre-Seed, Seed, Funding Round
Nigeria, Egypt, United States

Portfolio highlights

PayTic — PayTic enables payments issuers to manage their card programs by providing dedicated back-office solutions that streamline the end-to-end operations in customer support, chargebacks, fraud, AML, reporting, and reconciliation. Our proprietary solutions are unique in automating and centralizing the program management processes, regardless of thenumber of processors and the payment networks involved in the payments products. We impact payments providers by eliminating the defragmented and manual processes and replacing them with a SaaS platform that increases proactivity, mitigates risks, and delivers value. It reduces the burn rate to near 0 in operational costs and offers an unprecedented competitive advantage. PayTic is introducing the Zero Ops model in managing payments.
Pumpkn — Need reliable funding? We provide quick loans and capital tailored for Agriculture businesses in South Africa. Grow your business with Pumpkn. Apply now!
Scale — Scale accelerates market entry and revenue for fintechs with a people-first approach.

Byld Ventures is a corporate venture capital firm focusing on early-stage technology investments.

Investment focus

Financial Services, Finance, FinTech
Seed, Pre-Seed, Series A
United Kingdom, United States, Nigeria

Portfolio highlights

Waza — Waza is a web platform with APIs. It helps startups and emerging market businesses manage their cash flow issues, invoicing needs, and international payment requirements.
Cleva — For anyone with global financial needs, A US-based dollar account in your name to receive, hold, and save USD.
ClearGrid — Revolutionize your debt recovery with AI and advanced analytics. Our platform delivers faster, more personalized collections that benefit both your business and your customers.

P1 Ventures works as a venture capital firm. They specialize in early-stage industrial technology firms in Africa.

Investment focus

Financial Services, Payments, Software
Seed, Pre-Seed, Series B
Egypt, Kenya, Nigeria

Portfolio highlights

Raenest — Access Virtual Accounts, Invoicing, Multi-Currency Payouts, Auto Payroll, Accounting Integrations, and Virtual & Physical cards within minutes.
Better Auth — Better Auth provides tools for developers to simplify how developers manage user authentication.
Salus Cloud — Salus Cloud is an AI-native platform for engineers to develop and manage security.

Kepple Africa Ventures is an early-stage venture capital firm.

Investment focus

Financial Services, FinTech, Information Technology
Seed, Pre-Seed, Funding Round
Nigeria, Kenya, Egypt

Portfolio highlights

Chari — Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans
Intmax — INTMAX has developed significant innovations in ZK implementation making it a unique Layer2 rollup network that offers low cost, security, tunable privacy, and above all, scalability.
Carry1st — Carry1st develops and publishes enriching mobile games and content apps for African consumers.

Atlas Benjelloun has been working as a Group Chairman, Atlas Finance at Atlas Holding for 13 years. Atlas Holding is part of the Holding Companies & Conglomerates industry, and located in San Francisco, United States.Atlas Benjelloun invest and support curious, mission-minded people who are committed to solving the Internet’s toughestchallenges.

Investment focus

Software, Information Technology, Cryptocurrency
Series A, Seed, Series C
United States, Morocco, United Kingdom

Portfolio highlights

Atlys — Atlys is the world's leading visa platform with 99.5% on-time delivery for over 150 destinations.
Silo — Silo is a platform that automates the perishable supply chain. More time, more opportunity, less waste.
Atlas — Atlas builds cutting-edge generative 3D AI technology to enable the creation of assets & virtual worlds.

Réseau Entreprendre is a registered charity French association providing financial support to entrepreneurs.

Investment focus

Software, Information Technology, E-Commerce
Seed, Funding Round, Angel
France, Morocco

Portfolio highlights

Rewayz — Rewayz is operating a health platform connecting consumers with professional certified coaches and fun workshops and video exchanges.
Vinidaily — Vinidaily is the application that helps you choose the wine 100% adapted to your tastes and the occasion, in your favorite supermarket and soon everywhere else.
Stern Tech — We created a revolutionary SaaS platform for human behavior analysis. We use AI and cognitive sciences to interpret human behavior in real time. Use cases: Automotive, Health, Marketing, Training, Politics. See our partnership with Renault and STMicroelectronics : https://stern.consulting/sterntech-h1stvision.mp4

Chandaria Capital operates as a venture capital Fund. We believe that innovative ideas will transform Africa. We invest, mentor, and work together with incredible entrepreneurs to create impactful companies that can change the continent.

Investment focus

E-Commerce, Retail, FinTech
Seed, Series A, Pre-Seed
Kenya, United States, Nigeria

Portfolio highlights

Leta — Leta Technology is a software development company that creates supply chain and logistics software to enable the efficient and automated movement of goods.
UTU Technologies — Trust infrastructure for the sharing economy.
Dastgyr Technologies — Simplifying Global Trade

Airbnb alumni supporting the next generation of 21st-century companies

Investment focus

Software, Health Care, Information Technology
Seed, Series A, Series B
United States, France, Brazil

Portfolio highlights

Droxi — Droxi is an AI-based platform that helps primary care physicians to reduce the amount of time spent on non-patient-facing tasks.
Tracksuit — Tracksuit has created beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Brand marketers and leaders at consumer brands have access to enterprise-tier brand tracking, specifically built for them, at a price point that works. Teams can easily track awareness, consideration, preference and brand associationsfrom real humans within the wider market, and compare results against competitors.
Isaac Health — Isaac Health is an online memory clinic for the prevention, diagnosis, and treatment of dementia and other brain health conditions.

Endeavor Catalyst is the co-investment fund set up to invest exclusively in led companies

Investment focus

Software, Information Technology, E-Commerce
Series B, Series A, Series C
United States, Brazil, Mexico

Portfolio highlights

Nawy — The ultimate real estate broker in Egypt. Browse areas, compounds, and properties by price, location, and amenities to find the perfect place.
Thndr — Investing in U.S. stocks made easy with thndr global
Tarjama — Revolutionizes Language Solutions with Technology

Launch Africa is a leading Pan-African VC fund solving the significant funding gap in the Seed and pre-Series A investment landscape in Africa

Investment focus

Financial Services, FinTech, Information Technology
Seed, Funding Round, Pre-Seed
Nigeria, South Africa, Kenya

Portfolio highlights

PayTic — PayTic enables payments issuers to manage their card programs by providing dedicated back-office solutions that streamline the end-to-end operations in customer support, chargebacks, fraud, AML, reporting, and reconciliation. Our proprietary solutions are unique in automating and centralizing the program management processes, regardless of thenumber of processors and the payment networks involved in the payments products. We impact payments providers by eliminating the defragmented and manual processes and replacing them with a SaaS platform that increases proactivity, mitigates risks, and delivers value. It reduces the burn rate to near 0 in operational costs and offers an unprecedented competitive advantage. PayTic is introducing the Zero Ops model in managing payments.
Affinity — Join over 70,000 who trust the Affinity mobile app to manage your personal banking needs and qualify for an Affinity Instant Loan
Liquify Digital — Liquify is an invoice marketplace that transforms invoices from SMEs in emerging markets into an investable asset class for financiers seeking reliable yield

UM6P Ventures is a venture capital investment firm that invests in Science & Innovation.

Investment focus

Agriculture, Apps, Food Processing
Funding Round, Seed, Pre-Seed
Morocco, Israel, South Africa

Portfolio highlights

Terraa — Terraa is a B2B distribution platform in Moroccan.
NitroFix — NitroFix aims to lower the global carbon footprint by generating ammonia with no carbon emissions. NitroFix created an innovative manufacturing technology that generates 0% CO2. The method is based on an electrochemical reaction, which is aided by a new catalyst.
Userguest.com — Userguest is a Travel SaaS company that provides technology to hotels in order to improve their online revenue. Our smart tool applies RevMarketing Automation to hotel website, by matching a user’s booking intent with the hotel’s inventory priorities. We display personalized incentives to boost hotel revenue where it counts.

Hamza Abu hassan Ibn Faycal AlMALIKI

Investment focus

B2B, Retail, Software
Series A
Morocco

Portfolio highlights

Evollume.com — Introducing a revolutionary new website that combines the best features of two of the world's largest e-commerce platforms to create an unparalleled product sourcing experience. With this website, wholesalers, manufacturers, and retailers can easily find the products they need from a single dashboard.The website features an intuitiveinterface that allows users to search for products by category, brand, price, and other criteria. Users can also view product reviews and ratings, compare prices from multiple suppliers, and place orders directly through the platform.One of the key advantages of this website is that it caters to all types of businesses, whether they are large enterprises or small startups. Wholesalers can easily find manufacturers who can provide them with the bulk quantities they need, while manufacturers can connect with retailers who are looking for specific products to sell. Retailers can also benefit from the website's extensive inventory and competitive pricing, making it easier for them to source the products they need to stock their stores.Another unique feature of this website is its ability to handle international transactions, including currency conversion and shipping. This means that businesses from all over the world can connect and do business with each other, opening up new markets and opportunities for growth.Overall, this website represents a game-changing innovation in the world of e-commerce, making it easier than ever for businesses of all sizes to source the products they need from a single, easy-to-use platform.

We connect the largest corporations to the world's best startups through industry-focused accelerator programs in Silicon Valley and beyond.

Investment focus

Seed

Portfolio highlights

Pipra — PIPRA AG (Pre-Interventional Preventive Risk assessment) is developing a cutting-edge AI-based pre-operative test to assess a patient's risk of suffering from cognitive disorders after surgery.
Prismpop — Prismpop is a shopping community where users share their favorite products, shopping advice, product reviews, beauty secrets, fashion tips, food ideas and more.
Steady Technologies, Inc. — Steady Rent offers property managers solutions that share the same goal: Remove risk for property owners, boost profits for property managers, and save time with automation.

A strong and engaged private sector is indispensible to ending extreme poverty and boosting shared prosperity. That's where IFC comes in - we have more than 60 years experience in unlocking private investment, creating markets and opportunities where they are needed most.

Investment focus

Financial Services, Finance, FinTech
Debt Financing, Funding Round, Series B
India, Brazil, United States

Portfolio highlights

İşbank — İşbank was founded by Great Leader Mustafa Kemal Atatürk on the date of 26.08.1924. In the 91 years since its foundation, the Bank has made significant contributions to our country and taken various parts in their country’s development in many different fields, particularly in industry and trade. By the end of 2015, as the largest private bank inTurkey that has more than 25 thousand employees; around 1,400 local and overseas branches; the largest Bankamatik network in Turkey consisting of over 6,000 Bankamatiks; mobile banking, internet banking, telephone banking, and call center services, İşbank has provided its clients with access to banking services in the fastest way possible, and with the opportunity to choose, from a very wide range of financial products, the most convenient ones offered to them by the Bank and its affiliates.
India Grid Trust — IndiGrid was established on October 21, 2016 by our Sponsor, Sterlite Power Grid Ventures Limited, and is registered with SEBI pursuant to the InvIT Regulations.Their Sponsor is one of the leading independent power transmission companies operating in the private sector, with extensive experience in bidding, designing, financing, constructing andmaintaining power transmission projects across India.
Arab Palestinian Investment Company (APIC) — The Arab Palestinian Investment Company (APIC) is a leading investment holding company that was founded by a number of Arab and Palestinian businessmen aiming at steering investments towards Palestine that ultimately contribute to building a viable Palestinian economy. APIC was established and registered in the British Virgins Island as a privateshareholding company in 1994. In 1996, it was registered in Palestine as a foreign limited private shareholding company.

Youcef Oudjidane is the Co-Founder of Elevate. He previously worked at Class 5 Global as a Managing Partner. Youcef Oudjidane attended the University of Nottingham.

Investment focus

FinTech, Financial Services, Organic Food
Seed, Pre-Seed, Series A
United States, Nigeria, United Kingdom

Portfolio highlights

Waza — Waza is a web platform with APIs. It helps startups and emerging market businesses manage their cash flow issues, invoicing needs, and international payment requirements.
Theneo — Generate Stripe-like API docs in just a few clicks. We support OpenAPI, Postman, GraphQL and much more
FloatPays — Floatpays help your employees achieve financial wellbeing by giving them early access to earned wages.

MNF Ventures is a venture capital fund based in Morocco, investing in Seed, Pre-Series A and Series A startups. Tickets size can go up to USD 1M. We invest in tech startups operating in Fintech/Insurtech, EdTech, Regtech, HealthTech, Biotech, EnergyTech Cybersecurity, SaaS... Startups have either to be based in Morocco, or be based worldwideif at least one of the founders is a Moroccan citizen. MNF Ventures manages Maroc Numeric Fund and Maroc Numeric Fund II.

Investment focus

Online Portals, FinTech, Enterprise Software
Seed, Series A, Pre-Seed
Morocco, France, Canada

Portfolio highlights

Logidoo — Logidoo is a digital logistics marketplace-designed company that markets shuttles through smart logistics. The company's platform, which provides rapid, dependable, secure, and economical logistics, allows users to compare offers for sending and receiving items and to track parcels in real-time.
ZSystems — ZSystems is a transformative super app designed to redefine B2B trade.
Upfund — Upfund is a real estate company that provides reliable data on office, retail, and business premises. Upfund is a digital solution designed to respond to most commercial real estate business issues. They develop tools perfectly adapted to clients' requests in a remarkable time. Founded in 2022 and is located in Paris, France.

CDG Invest Growth (CIG) is a private equity firm, based in Casablanca, Morocco. We provide capital to medium-sized enterprises across Africa.

Investment focus

Retail, Shopping
Funding Round
Morocco

Portfolio highlights

Retail Holding — Retail Holding is a Retailer business.

Michael Lahyani is the CEO and Founder of Property Finder. Michael Lahyani attended HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne.

Investment focus

B2B, SaaS, Beauty
Seed, Series B, Series C
Egypt, Morocco, United Kingdom

Portfolio highlights

Swvl — Swvl | Book Your Daily Ride or Make Money Driving Now
Fresha — Find the best salons and spa in your area with Fresha salon booking software. Book now!
Chari — Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans

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