Top 10 Retail Angel Investors in Switzerland in May 2025

Last updated: May 2025 A list of 10 angel investors that invest in Retail startups based in Switzerland. We rank investors based on the number of investments they made in Retail companies from Switzerland. We update this investor list every month.

Top 10 Retail Angel Investors in Switzerland in May 2025

Investor	Retail Switzerland investments
Anja Graf	2
Éric Thuillier	2
Ariel Luedi	1
Roland Brack	1
Lukas Speiser	1
Tobias Reichmuth	1
Heinz Schwyter	1
Andreas Buhl	1
Idris Ayodeji Bello	1
Jürg Schwarzenbach	1

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Investor list

Anja Graf is an individual investor and real estate entrepreneur .

Investment focus

E-Commerce, Retail, Marketing
Seed, Angel, Funding Round
Switzerland, United States

Portfolio highlights

fabas — Explore Fabas Solutions' innovative, sustainable, plant-based yogurt mixes. Perfect for creating high-protein, vegan dairy alternatives from natural ingredients, driving food industry innovation.
Refluence — LinkTrust offers powerful business-building tools for agencies and networks. Discover how to manage campaigns, partners and channels at scale. Book a demo.
Refluenced — Refluenced is an online platform that specializes in connecting brand enthusiasts with brands, aiming to revolutionize word-of-mouth marketing. Originating from the success of the SunIce Festival's micro-influencer campaign, which reaches millions annually, Refluenced offers a unique opportunity for creators to engage with brands andcampaigns. With a focus on marketing services, the company operates with a team of 15 employees and is based in Switzerland. Refluenced is dedicated to transforming the interaction between brands and their advocates, providing new avenues for marketing engagement.

Mr. Eric Thuillier is the Founder and Chief Investment Officer of Deep Wealth, a Geneva-based investment advisory firm providing private capital solutions and investment consulting services to institutional investors including foundations and single family offices. Eric is also a business angel and active in the Swiss VC and growth ecosystem. Priorto Deep Wealth, Eric has co-founded Investivity, an award winning Geneva-based wealth manager and private office. He led before the multi-asset quantitative trading department in Geneva of Koch Industries, one of the largest private US companies and has held quant positions as VP, at a hedge fund trading equity futures, in the rates exotics dealing room of HSBC and in the FX models validation group at ABN Amro. Eric is a Chartered Alternative Investment Analyst (CAIA), a certified Financial Risk Manager (FRM), a level 2 CFA (level 3 pending), graduated as a French computer science engineer and further holds a MSc in corporate finance from Dauphine University (France) and another MSc in quantitative finance from ENSAE / Dauphine.

Investment focus

iOS, Books, Retail
Seed, Pre-Seed
Switzerland

Portfolio highlights

ZenOwn — All your products in one place. Collect invoices, track warranties and sell what you no longer need. Declutter your home with ZenOwn.
Jeux d'enfants — Founder and inventor.

Ariel Luedi is a Founder at Hammer Team - Growth Accelerator. He attended the ETH Zurich.

Investment focus

Software, Enterprise Software, Augmented Reality
Seed, Series A, Angel
Switzerland, Austria, Australia

Portfolio highlights

CREAL — CREAL makes Hi-Fi light-field projector for smart eyewear which ultimately everyone will use everyday for everything from cooking to neurosurgery.
Squirro — Boosts productivity, cuts costs, and enhances decision-making with secure, private, and accurate AI-driven enterprise intelligence at scale
Fluent Commerce — Fluent Commerce, a leading order management system, improves the customer experience, optimizes fulfillment & solves inventory visibility issues. Learn more!

Roland Brack is an online trade pioneer and investor in the TV24 programme "Höhle der Löwen Schweiz" (Lion's Den Switzerland). The entrepreneur from Aargau founded his own company BRACK.CH in 1994 while studying electrical engineering at the University of Applied Sciences Brugg-Windisch. In doing so, he focused on the Internet ande-commerce at an early stage. Today BRACK.CH is the largest independent online retailer in Switzerland and part of the Competec group of companies. This group of companies employs over 780 staff with more than 40 apprentices

Investment focus

Marketing, Advertising, Social Media
Seed
Switzerland

Portfolio highlights

feey — feey is a houseplant shop. They offer plants that include entry-level plants, baby plants, animal-friendly plants, large plants, home office plants, hanging plants, aglaonema, alocasia, calathea, hoya, monstera, and philodendron.
Sleepiz — Sleepiz is a Zürich based startup with the aim to enable the medical community to take healthcare into the home environment. Sleepiz provides an easy and comfortable to use solution with a device that is simply placed on the bedside table. The device operates in a non-contact fashion and measures movements originating from heart contractions andbreathing patterns as well as body motions with medical grade accuracy.By making use of wireless millimeter wave technology, sensor fusion and artificial intelligence Sleepiz will in the future not only able to diagnose sleep disorders, but also to perform long-term monitoring. Thereby, the progression of chronic diseases can be monitored to allow faster intervention and better treatment.
Amplify — Amplify is a platform that allows users to create a powerful, optimized, and targeted advertising campaign to sell their products and services. Their platform enables users to track and analyze the results of their advertising campaigns.

Lukas Speiser is the founder and CEO of Amorana.ch

Investment focus

Wellness, Nutrition, Health Care
Seed
Germany, Switzerland

Portfolio highlights

feey — feey is a houseplant shop. They offer plants that include entry-level plants, baby plants, animal-friendly plants, large plants, home office plants, hanging plants, aglaonema, alocasia, calathea, hoya, monstera, and philodendron.
Sleepiz — Sleepiz is a Zürich based startup with the aim to enable the medical community to take healthcare into the home environment. Sleepiz provides an easy and comfortable to use solution with a device that is simply placed on the bedside table. The device operates in a non-contact fashion and measures movements originating from heart contractions andbreathing patterns as well as body motions with medical grade accuracy.By making use of wireless millimeter wave technology, sensor fusion and artificial intelligence Sleepiz will in the future not only able to diagnose sleep disorders, but also to perform long-term monitoring. Thereby, the progression of chronic diseases can be monitored to allow faster intervention and better treatment.
Dunatura — Dunatura engages in the manufacture and supply of vitamins and micronutrients.

Tobias Reichmuth - Founding Partner at Maximon - The Longevity Company Builder @ Maximon

Investment focus

E-Commerce, Travel, Internet
Seed, Angel, Pre-Seed
Switzerland

Portfolio highlights

Firstcar — Firstcar provides car driving learning assistant services. They offer services that include hand-picked driving schools, student cars with double pedals for rent before and for the driving test, entry-level vehicles that are inexpensive to buy and maintain, support and advice on vehicle purchase, and selected insurances with special rates.
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Testmate Health — 2 in 1 urine test with immediate results for Chlamydia trachomatis and Neisseria gonorrhoeae. Results within minutes & 100% anonymous.

Heinz Schwyter - Member of the Board @ The eLocations Ltd

Investment focus

Retail, Internet, E-Commerce
Seed
Switzerland

Portfolio highlights

POP UP SHOPS — POP UP SHOPS is an online marketplace for retailers and brands to find and rent retail space. Reinventing Retail. Set up Pop Up Shops.

Andreas Buhl

Investment focus

Rental, Retail, Social
Seed
Switzerland

Portfolio highlights

Annanow — Annanow is quick commerce enabler to the retail industry. Our technology and services connect online shops, couriers, instore picking, payment and insurance services to end customers. Our services help our retail partners deliver a cost effective market-leading service to their customers.
Sharely — Sharely is the rental and rental platform for everyday objects.

The 'Afropreneur' (entrepreneur with an African focus), as he self-describes, Idris Ayodeji Bello is a Partner at LoftyInc Allied Partners Limited and co-founder of The Wennovation Hub, an innovation platform based in Nigeria, that has successfully accelerated the launch of several technology start-ups in social impact sectors. He isalso a Founding Partner at Loftyinc Capital Management, owners of the Afropreneurs Fund (I&II)The 'Afropreneur' (entrepreneur with an African focus), as he self-describes, Idris Bello is a Partner at LoftyInc Allied Partners Limited and co-founder of The Wennovation Hub, an innovation platform based in Nigeria, that has successfully accelerated the launch of several technology start-ups in social impact sectors. He is also a Founding Partner at Loftyinc Capital Management, owners of the Afropreneurs Fund (I&II)A first class honors graduate of Computer Engineering from Obafemi Awolowo University, Nigeria, he has an M.Sc in Computer Science & Data Mining from the University of Houston; an MBA in Entrepreneurship & Strategy from Rice University in Houston and an M.Sc in Global Health Science from the University of Oxford, where he was a 2011 recipient of The Lord Weidenfeld Scholarship for demonstrating remarkable potential as a future leader from an emerging economy.Idris spent the greater part of a decade working at Chevron Corporation and ExxonMobil USA, where he led several large upstream technology projects across the USA and Sub-Saharan Africa. Idris has also worked with the Clinton Foundation Health Access Initiative where he played a major role in the deployment and evaluation of Swaziland’s first mobile health patient appointment reminder system as part of the country’s National AIDS Program. Listed among CNN’s Top Ten African Technology Voices, he is a Singularity University Impact Fellow, Harambe Entrepreneur Alliance Associate, Clinton Global Initiative University Fellow, MIT Global Start-up Fellow, SAP Ashoka Global Changemakers Award Winner, Dell Technology Award Winner, StartingBloc Innovation Fellow and a Nigeria Leadership Initiative Future Leader.As a leader, Idris has mentored and catalyzed scores of contributors across the growing African landscape and is an angel investor and advisor to several African startups including Andela, Flutterwave, RelianceHMO, among others. He continues to devote his efforts to the development of innovation-driven, technology-enabled social enterprises that empower the underserved and develop transformative ideas to change lives on the African continent.He spends most of his time between Lagos, Cairo, or airport lounges.