Top 10 Media (Entertainment) Startup Investors in Serbia (September 2026)

South Central Ventures is dedicated to investments in startups, small and medium globally oriented technology companies in SE Europe.

Investment focus

Industry: Software, SaaS, Artificial Intelligence
Stage:Seed, Pre-Seed, Series A
Geography: United States, United Kingdom, Serbia

Investor stats

Total investments: 63
Round size: Seed $224k–$3M; Pre-Seed $34k–$2M; Series A $335k–$5.3M
Lead/follow: 59% lead, 41% follow
Last fund: Likely still investing — raised $78M in 2022

Portfolio highlights

Bubo² — Easily sell & rent high-value equipment online with immersive 3D technology. Drive conversions and boost customer confidence.
GlycanAge — The only biological age test that accurately measures your unique response to life changes. Discover your biological age and make lifestyle improvements!
Katalist — KatalistAI is a design assistant that unleashes your marketing and design potential. Driven by cutting-edge AI, it streamlines your creative process, elevates your ideas, and amplifies productivity.

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Serbia was one of the first countries in the region to embrace the so-called “innovation imperative”, that is the notion that successful participation in the global knowledge economy requires the ability to adapt and advance new technological and research capabilities that involve public and private collaboration.Operational since 2011, theInnovation Fund has been a pioneering effort to operationalize and institutionalize this imperative – first by increasing the capacity of startups and resources available for their growth. It is part of a broader innovation strategy now under development.The intention of the Innovation Fund is to contribute to the overall development of innovations through various financial aid instruments, particularly by fostering the establishment of new and strengthening the existing companies, by positioning them to access venture capital markets, and by attracting foreign direct investment in the high-tech research and development.Innovation Fund aims to promote linkages between research and technology development and economy, and encourage and support the development of innovative technologies.The EU’s support for the Innovation Fund has been instrumental in advancing Serbia’s innovation financing and promoting better integration between the research and private sectors. The Fund is thus an important step towards closer links between Serbia’s and EU’s research communities and innovation ecosystems. It enables the positioning of Serbia as a leader in the region and the establishment of links with the EU and global markets. So far, the EU has allocated around EUR 13 million from the IPA funds to the Innovation Fund.

Investment focus

Industry: Artificial Intelligence, Software, Analytics
Stage:Pre-Seed, Grant, Seed
Geography: Serbia, United States

Investor stats

Total investments: 7
Round size: Seed $35k–$100k; Grant $84k–$113k; Pre-Seed $52k–$133k
Lead/follow: 71% lead, 29% follow

Portfolio highlights

VLADAM — VLADAM is an automated smart (AI-based) cryptocurrency trading solution that generates and maintains passive income from cryptocurrency trading.
Valuator — Upravljanje nabavkom jednim klikom
INVT Novi Sad — We are a multidisciplinary team comprising experts in the domain of artificial intelligence, law, user experience and seasoned IT engineers. Our experience in developing mobile applications and online services provided us with insight into privacy policy challenges. Together with our data privacy and legal tech consultants and user experienceexperts we are working on bringing the complex aspects of privacy policies to end users in a simple, yet informing way.

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All-in-one solution for fundraising, managing and trading equity. Explore promising tech startups and flexible funding opportunities with SeedBlink.

Investment focus

Industry: Software, SaaS, Information Technology
Stage:Seed, Pre-Seed, Series A
Geography: Romania, United States, United Kingdom

Investor stats

Total investments: 123
Round size: Seed $348k–$2.2M; Pre-Seed $139k–$1M; Series A $2.5M–$35M
Lead/follow: 20% lead, 80% follow

Portfolio highlights

Dronamics — Dronamics offers an all-in-one solution for the middle-mile powered by our Black Swan cargo drone, a network of droneports, and fully mobile control and cargo systems.
Pago — Pago develops a digital payments platform that allows users to manage and pay household expenses through a mobile application. The company provides bill payment services for utilities, insurance, taxes, mobile prepaid recharges, road tolls, and travel-related services within a unified interface. Its platform supports account aggregation, automaticbill retrieval, payment scheduling, and notification tools that help users organize recurring financial obligations. Pago also integrates with banking and financial service applications to extend payment capabilities across partner ecosystems. The company includes transaction history, account management, and digital document storage features to support personal finance tracking and payment administration. In addition, Pago uses encrypted communications and secure payment processing technologies to support data protection and digital transaction security for consumers and partner platforms.
Footprints AI — Retail Media Powered by AI That Understands Why People Buy. Connected to Real Shopper Purchases. Footprints AI is the most advanced platform to buy or sell retail ads - in stores and online - with precise targeting across the largest retail media ecosystem.

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Vega IT is an experienced software development service provider, working mostly with companies located in #Europe.

Investment focus

Industry: SaaS, Video, Software
Stage:Seed, Corporate Round
Geography: Serbia, United States

Investor stats

Total investments: 2
Lead/follow: 100% lead, 0% follow

Portfolio highlights

Thrivea — Thrivea is an AI-powered HRIS for growing teams moving beyond spreadsheets. Organize employee data and processes in one system - Core HR is free for 30 employees.
Publitio — Video & Image API built for developers

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Janko Zivkovic

Investment focus

Industry: Film, Video, E-Commerce
Stage:Angel
Geography: Serbia

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Cinesseum — Cinesseum is a platform that offers the ability to legally watch the latest movies online, at the same time as they are shown in theaters. They can watch the latest movies online at the same time as they are shown in theaters.

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Serial angel investor and founder of 1st Serbian seed capital fund with 10+ years of experience from reputable international investment banks (including UniCredit, Deutsche Bank, E&Y).

Investment focus

Industry: Printing, E-Commerce, Mobile Apps
Stage:Angel
Geography: Serbia

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

YoloBook — YoloBook provides photo frames, photo albums, and a calendar. They also provide gifts for birthdays, anniversaries, girlfriends, boyfriends, new year, kids, family, friends, women's day, and valentine's day.

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Budapest-based Euroventures is one of the longest-established and leading independent private equity and venture capital firms in Central Europe, with a proven ability to achieve international exits over two decades in a fast-changing environment. It has advised or is advising five investment programmes totalling over €180m since 1989, with a focuson funding INNOVATION and GROWTH in Hungary and Central Europe. The investors in Euroventures funds have been international institutional Investors. Euroventures' nearly 50 current and former portfolio companies illustrate the commitment to provide steady support through the cycles of the regional and global economy. Its professional team members have many decades of private equity / venture capital experience between them. Recent investments have targeted growing businesses with innovative technologies in the fields of medtech, big data, security, and IoT among others. Euroventures has had an outstanding track record in supporting its portfolio companies entering global markets. As a result, it has delivered highly successful exits, including IPOs (Vienna, NASDAQ, NYSE) and several dozens of trade sales to international corporations. Euroventures is a founding member of the Hungarian Venture Capital Association and complies with the conduct, governing principles and valuation/reporting guidelines of Invest Europe.

Investment focus

Industry: Software, Information Technology, E-Commerce
Stage:Series A, Venture - Series Unknown
Geography: Hungary, United Kingdom, United States

Investor stats

Total investments: 30
Round size: Series A $554k–$10M; Venture - Series Unknown $3.8M–$4.3M
Lead/follow: 20% lead, 80% follow
Last fund: May invest from a new fund soon — last raise in 2019

Portfolio highlights

Datapao — Discover DATAPAO's data consulting solutions in cloud migrations, data science, data engineering, AI & ML.
Daytrip — Book private car transfers, round-trip day trips, or hire an hourly driver. Enjoy door-to-door rides and sightseeing in 130+ countries with local drivers.
Hypefy — An influencer marketing platform built for brands that want to discover creators, run campaigns, and measure performance with ease.

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NBM is a specialized firm that successfully pioneered global digital-media investing over the last decade, backing successes like IDN Media in Indonesia, Pocket Aces in India, TheNewsLens in Taiwan and Capital Digital in Mexico. Its first venture fund, launched in 2015, consistently ranks in the top quartile of media and global venture funds. TheFund, which has been backed by several of the world’s leading media brands, is now open to other investors as its investment team moves to take advantage of the sudden rise of opportunities and new valuations in the global media landscape. NBM’s co-founders are Marcus Brauchli, the former top editor at The Washington Post and The Wall Street Journal; Sasa Vucinic, the longtime CEO of the Media Development Investment Fund (MDIF). The firm’s general counsel is Stuart Karle, former COO of Reuters and General Counsel of the Journal.

Investment focus

Industry: Digital Media, Advertising, News
Stage:Seed, Series A, Series B
Geography: United States, India, Vietnam

Investor stats

Total investments: 65
Round size: Seed $75k–$5.7M; Series A $1.5M–$7.5M; Series B $2M–$23M
Lead/follow: 26% lead, 74% follow
Last fund: May invest from a new fund soon — raised $500k in 2021

Portfolio highlights

Zaiko — Zaiko is the market leader in providing ticketing technology for live events and streaming shows. Monetize your show, engage fans, user analytic data, memberships, and more.
Spectrm — charles is the Conversational Marketing AI and CRM platform for brands to attract, convert, and retain customers via AI agents and marketing automations.
Kaleidoscope — Kaleidoscope Content, bringing vivid stories from around the globe. Listen in color!

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Catalyst Romania is a private equity and venture capital fund platform.

Investment focus

Industry: Software, Retail, FinTech
Stage:Venture - Series Unknown, Seed
Geography: Romania, United Kingdom, Serbia

Investor stats

Total investments: 16
Round size: Seed $1.1M–$2.1M; Venture - Series Unknown $1.4M–$6.1M
Lead/follow: 69% lead, 31% follow

Portfolio highlights

Carfix — Carfix solves every task in minutes, eliminating costly fines for expired inspections, unpaid taxes, human errors & paper-based procedures
SOMAREALITY — SOMAREALITY provides eye tracking solutions for diverse industries. Improve healthcare, automotive, research & aviation with real-time cognitive insights.
Footprints AI — Retail Media Powered by AI That Understands Why People Buy. Connected to Real Shopper Purchases. Footprints AI is the most advanced platform to buy or sell retail ads - in stores and online - with precise targeting across the largest retail media ecosystem.

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