Top 50 Cryptocurrency Startup Investors in Vietnam (July 2026)

Portfolio highlights

• DinoDEX — DinoDEX is the first decentralized exchange (DEX) built on the MINA Blockchain, leveraging zk-proof technology to ensure high privacy and security for transactions. With DinoDEX, users can efficiently and safely perform core functions such as creating liquidity pools, adding/removing liquidity, and token swaps. DinoDEX not only delivers a fastand secure trading experience but also expands the capabilities of the MINA Blockchain by applying zero-knowledge technology to the DeFi space.
• sqrFUND — sqrFund, incubated by sqrDAO, is the first investment fund that transforms community DAOs' collective knowledge into AI agents, providing unlimited support and scalable success for startups and builders.Since launching our fundraising on daos.fun on December 12, 2024, we've raised 268 $SOL. Within 2 weeks of trading, we attracted over1,200 holders, and currently trade at ~$1M FDV. We've also launched our core GitHub repository and built a community of over 4,000 followers across X and Telegram.Website: https://sqrfund.ai/ X/Twitter: https://x.com/sqrFUND_ai GitHub: https://github.com/sqrDAO/sqrAI CoinGecko: https://www.coingecko.com/en/coins/sqrfund
• Statistr — Statistr is an off-chain data library redefining the landscape of crypto market research and analysis by providing users with a comprehensive repository of verified information, empowering them to make informed decisions with confidence and ease.

Portfolio highlights

• CAEX — CAEX is a crypto asset exchange operator. CAEX builds transparent and secure crypto asset trading platform for investors.
• Coinone — Coinone is the cryptocurrency exchanges. Under the vision to ‘Bring Blockchain into the World,’ they aspires to lead the new world of finance through blockchain technology. They currently operates the third largest exchange. They prioritizes the protection of clients’ assets and is dedicated to providing the most secure investing environment.
• townsquare — TownSquare is a DeFi platform for cross-chain lending, leveraged yields, and on-chain asset strategies.

Portfolio highlights

• Ondo Finance — Institutional Grade Finance. On-Chain. For Everyone.
• Coin98 — Coin98 is an open, decentralized crypto wallet offering tools and infrastructure for everyone to access and seize opportunities to build their future on the Open Internet.
• Syndicate — Syndicate enables developers to create scalable, atomically composable appchains with complete control over the network, sequencer, and economy.

Portfolio highlights

• BugsCoin — BugsCoin is a Web3-based platform designed for investment education and simulated trading experiences.
• B² Network — B² Network is a Bitcoin Layer 2 network that utilizes ZK rollup and on-chain logical gate commitment verification mechanisms. It is a supplementary network that runs on top of the Bitcoin Network. It also introduces smart contracts to Bitcoin, which could open up new possibilities for DeFi, NFTs, and derivatives.
• Orochi Network — Orochi Network's Verifiable Data Infrastructure is a promising step towards a more secure, scalable, and user-friendly Web3.

Portfolio highlights

• TBook — TBook is a full-stack, chain-agnostic infrastructure layer designed for the digital workforce.
• Catapult — Catapult Trade is a DeFi platform for launching and trading tokens with gamified, algorithm-driven price dynamics.
• Euclid Protocol — The Unified Liquidity Layer for DeFi | Euclid Protocol is a cross-chain DeFi infrastructure enabling efficient token swaps, liquidity aggregation, and optimized routing across 50+ blockchains on Evm, Cosmos and Solana.

Portfolio highlights

• U2U Network — U2U Network is a next-generation blockchain system built for scalability and real-world applications.
• Datagram — Datagram is an AI-driven, decentralized infrastructure platform operating as a DePIN baselayer. The company provides a live, scalable node network for launching custom DePIN networks and real-world decentralized applications, with cost savings over traditional cloud providers.
• Meson Network — meson network provides fast,stable,cheap content delivery globally

Portfolio highlights

• U2U Network — U2U Network is a next-generation blockchain system built for scalability and real-world applications.

Portfolio highlights

• AllScale — AllScale is a next-generation platform empowering small businesses to scale globally faster with stablecoin. Payroll: Automate cross-border payroll in stablecoins—simplify contractor payments, eliminate costly intermediaries, and ensure instant global delivery.Invoicing: Create, e-sign, and send professional contracts and invoices in seconds.Get paid by clients in their preferred method and instantly receive stablecoin—maximizing liquidity, minimizing friction.Social Commerce: Transform your followers into customers. Embed a dynamic AllScale biolink on your social profiles, showcase your offerings, and securely collect instant stablecoin payments directly from your audience.
• Curvance — Curvance lets you click less and earn more. Deposit your crypto, borrow against it, and earn yield while you sleep.
• Gata — Gata uses data technology to develop superintelligence and to ensure its alignment with human objectives.

Portfolio highlights

• SOON — SOON is building the highest throughput stack that allows for any SVM L2 to be deployed on any L1.
• Pell Network — Pell Network is a precisely constructed multi-layered restaking network with a great user experience, clear role segregation, and a closed-loop business logic chain.
• Echo Protocol — Echo is a versatile protocol that specializes in bridging, liquid staking and restaking, and yield solutions.

Portfolio highlights

• Dinoland — Dinoland is an online game that offers a DNL tokens as a reward. Trade on Dino NFT Market to boost your collection. Battling is very important, and so is farming. While farming, a liquid pool will generate DNL token. You can also reinvest DNL to raise the strength of the squad and be ready to leave the Monster Army behind.
• YIN Finance — YIN Finance is an NFT liquidity management platform that allows users to subscribe project strategies to achieve an effective high yield. YIN Finance offers active liquidity management, automatically re-invested, and multi-party yield farming.
• Synergy Land — Synergy Land is a blockchain-based multiplayer action role-playing game (ARPG) developed by Synergy Games.

Portfolio highlights

• Octan — Octan is a developer of a web analytics platform that provides onchain data analytics, ranking scores for Web3 accounts.

Portfolio highlights

• Octan — Octan is a developer of a web analytics platform that provides onchain data analytics, ranking scores for Web3 accounts.
• InvArch — Invarch is an intellectual property ownership, utility and cross-chain authentication protocol for Web3.

Portfolio highlights

• Octan — Octan is a developer of a web analytics platform that provides onchain data analytics, ranking scores for Web3 accounts.
• Polkadot — Polkadot is a dedicated community that envisions a web where users own their digital identities and data, restoring their authority.
• Fantom Foundation — Fantom is a next-gen Layer-1 platform for DeFi, dApps and businesses.

Portfolio highlights

• Mesh —
• Hata — Your crypto gateway to global opportunities. Regulated by the Labuan Financial Services Authority. Buy, sell, and trade crypto securely.
• Mesh — Mesh enables safer, easier crypto transfers and payments from 300+ leading exchanges and wallets, all without leaving your platform

Portfolio highlights

• Comic One — ONEAPP powered by Comic One will be preloaded on ONEPHONE WEB3 is a Web3 sharing platform that allows users to participate in tasks to get rewards from various projects.Through OneApp, numerous Web3 projects can reach real and premium users. OnePhone serves as a gateway for users to discover, track, and experience Web3 service applicationsdirectly, conveniently, and easily.

Portfolio highlights

• Nanoramic Laboratories — Established in 2016 to extend the use of nanomaterials into new markets, Nanoramic® Laboratories is the exclusive designer, manufacturer, and licenser of Neocarbonix™ electrodes, Fastcap® Ultracapacitors and Thermexit™ thermal interface gap filler pads. Nanoramic was born from the research and development of world record high temperatureultracapacitor technology funded by NASA, the Department of Energy, and the Department of Defense. Now Nanoramic is commercializing this technology to revolutionize growing industries like electric vehicle batteries and consumer and industrial electronics.Nanoramic’s predecessor, FastCAP Systems (now FastCap Ultracapacitors), was founded in 2009 by two PhDs from MIT. The company received sizable government grants leading to the development of the only ultracapacitors capable of operating in temperatures up to 150°C and under conditions of high shock and vibration. The FastCap Ultracapacitors family of products has since expanded to include wide temperature range lithium-ion capacitors, structural ultracapacitors, and the only reflowable, low ESR, slim profile ultracapacitor on the market. The hard work required to develop energy st orage for such extreme environments drove our engineers to develop Neocarbonix, an electrode platform for rechargeable Li-ion batteries, Li-ion capacitors, and supercapacitors that would outperform all competitors.In addition to Neocarbonix and FastCap Ultracapacitors, the Nanoramic product family includes Thermexit. Thermexit is a line of high-end thermal interface gap filler pads. Thermexit gap fillers are a non-reactive, non-silicon, no cure system featuring high thermal conductivity and high thermal stability. Our culture of transparency, empowerment, disciplined thinking, and experimentation is what drives us to build world-class technology
• Forge Nano — Forge Nano is a world leading materials science company. Working across industries around the world, we are harnessing the power of Atomic Armor, our proprietary nanocoating technology, to accelerate manufacturing innovation, transform product performance and achieve a more sustainable future for us all.
• Peak Energy — Sodium-ion Energy Storage at Gigascale

Portfolio highlights

• Dragon War — Dragon War is a blockchain-based game designed for trading non-fungible tokes in the marketplace.
• Heroes & Empires — Heroes & Empires is the next-gen NFT gaming project.
• Hectagon Finance — Hectagon Finance is a DAO-governed funding platform that allows everyone to co-invest in Web3 seed investments. Hectagon Finance offers project pipelines and a clear plan for making investment decisions by holding HECTA tokens in the treasury where the tokens can be redeemed for their value, giving additional security to holders. It enablesinvestors to get the windfall from investing in crypto startups at an early stage.

Portfolio highlights

• Comic One — ONEAPP powered by Comic One will be preloaded on ONEPHONE WEB3 is a Web3 sharing platform that allows users to participate in tasks to get rewards from various projects.Through OneApp, numerous Web3 projects can reach real and premium users. OnePhone serves as a gateway for users to discover, track, and experience Web3 service applicationsdirectly, conveniently, and easily.
• Zuki Moba — The First E-Sports Game Empowering Gamers | Zuki Moba

Portfolio highlights

• Comic One — ONEAPP powered by Comic One will be preloaded on ONEPHONE WEB3 is a Web3 sharing platform that allows users to participate in tasks to get rewards from various projects.Through OneApp, numerous Web3 projects can reach real and premium users. OnePhone serves as a gateway for users to discover, track, and experience Web3 service applicationsdirectly, conveniently, and easily.
• IQ Labs — IQ Marketplace offers unique NFTs with exclusive utilities, boosting your in-game experience. With flexible renting parameters and multiple payment options, rent without collateral and unlock the full utility of NFTs. Say goodbye to gas fees with our gasless renting feature and multiply the value of NFT collections with our multi-utility renting. Explore now
• Infinity Arena — The place to connect players who love tactical card games or have passionate about collecting valuable and rare NFT cards.

Portfolio highlights

• Comic One — ONEAPP powered by Comic One will be preloaded on ONEPHONE WEB3 is a Web3 sharing platform that allows users to participate in tasks to get rewards from various projects.Through OneApp, numerous Web3 projects can reach real and premium users. OnePhone serves as a gateway for users to discover, track, and experience Web3 service applicationsdirectly, conveniently, and easily.

Portfolio highlights

• The Trive — The Trive is a car subscription service platform through which users can pay a monthly subscription fee to drive the car they most desire.
• DarcMatter — DarcMatter is a fintech platform that provides cloud based infrastructure for asset managers to better manage, communicate and access investors. By utilizing proprietary structuring and technology, DarcMatter is able to provide a frictionless process for both investors and private issuers while remaining fully compliant of all current financialregulations.
• Ceramic Network — Ceramic Network is a provider of protocols for decentralized and composable data applications. The network decentralizes application databases, making data universally composable and reusable across applications. It consists of three core parts: a highly-scalable, decentralized infrastructure for data availability and consensus, a marketplace ofcommunity-created data models, and a suite of standard APIs for storing, updating, and retrieving data from those models.

Portfolio highlights

• Infinitar — Infinitar is a blockchain game in the Web3 field.
• Fandom Studio — Fandom Studio is a South Korean based company child of Flask, that creates bespoke NFT content forging powerful connections between creators/artists and their fans. Its platform is the official NFT service partner of TikTok, users of fandom can convert TikTok content into NFTs and trade it. Using NFT, Fandom designs interactive and qualitycontent with existing brands, artists and productions to let fans to have in-depth communication with creators and have more special content experiences, which will lead to create a new wave of fan culture.
• UniLive — UniLive is a Web3 live broadcast platform that allows users to create short videos and creative content for global social and entertainment interaction.

Portfolio highlights

• Gata — Gata uses data technology to develop superintelligence and to ensure its alignment with human objectives.
• SOON — SOON is building the highest throughput stack that allows for any SVM L2 to be deployed on any L1.
• Terminal 3 — We empower an equitable digital future

Portfolio highlights

• CAEX — CAEX is a crypto asset exchange operator. CAEX builds transparent and secure crypto asset trading platform for investors.
• Be Group — Be Group is a transportation company that offers logistics delivery and transportation. Its services also provide a car and motorbike rental services. The company was founded in 2018 and headquartered in Vietnam.

Portfolio highlights

• Demole — Demole is a play to earn NFT gamification platform.

Portfolio highlights

• Joystream — Joystream is a block chain-based, decentralized video platform.
• OMNIA Protocol — OMNIA Protocol offers a secure and private infrastructure for accessing blockchain technology. It provides high availability RPC endpoints for Ethereum, ensuring users can connect to the blockchain without being traced or monitored. The company focuses on delivering a compliant environment for handling personal data, including blockchain addressesand transactional information. OMNIA Protocol aims to democratize access to blockchain infrastructure, challenging the current concentration of this access among a few corporations. It supports various blockchains, including Bitcoin, Binance, Avalanche, Polygon, Arbitrum, and Optimism, through its platform, offering secure Arbitrum RPC Nodes features.
• Konnex World — Konnex is building the decentralized coordination, verification, and payment layer for autonomous robots. Powered by Large Behavioral Models and Proof-of-Physical-Work, it connects machines into a single global network where robots can understand, collaborate, and transact.

Portfolio highlights

• Yupp — Every AI for everyone
• Dzone Finance — Dzone finance is a cross-chain Dex/Bridge aggregator and build with new technology. Dzone is faster bridge and cheapest
• Catena Labs — Catena is a product studio where we transform complex computing advancements into accessible, practical tools for users and developers. Leveraging AI and web3 technology our aim is to turn innovative ideas into real-world applications that are easy to use.

Portfolio highlights

• Perion — Win Crypto Questing in AAA Games.
• Ceramic Network — Ceramic Network is a provider of protocols for decentralized and composable data applications. The network decentralizes application databases, making data universally composable and reusable across applications. It consists of three core parts: a highly-scalable, decentralized infrastructure for data availability and consensus, a marketplace ofcommunity-created data models, and a suite of standard APIs for storing, updating, and retrieving data from those models.
• Injective — Explore Injective: the high-performance blockchain powering decentralized finance, governance, and next-gen Web3 apps with unmatched speed and scale.

Portfolio highlights

• Flickrz — Flickrz is a digital content platform that provides e-books, audio books, educational videos, digital streaming, NFT collections etc
• RaidenX — RaidenX is a trading bot for the Sui blockchain that automates buying and selling of tokens
• VCC Exchange — VCC Exchange is a digital asset exchange focusing on block chain that supports coins, such as bitcoin, ethereum, bitcoin cash etc.

Portfolio highlights

• Saakuru — Saakuru offers a specialized L2 protocol.
• Vovo Finance — Structuring money legos for customizable yield
• Dojima Network — Dive into omnichain blockchain: Layer 1 protocols transform for connectivity & scalability. Explore how Omnichain shapes blockchain infrastructure.

Portfolio highlights

• Demole — Demole is a play to earn NFT gamification platform.
• OMNIA Protocol — OMNIA Protocol offers a secure and private infrastructure for accessing blockchain technology. It provides high availability RPC endpoints for Ethereum, ensuring users can connect to the blockchain without being traced or monitored. The company focuses on delivering a compliant environment for handling personal data, including blockchain addressesand transactional information. OMNIA Protocol aims to democratize access to blockchain infrastructure, challenging the current concentration of this access among a few corporations. It supports various blockchains, including Bitcoin, Binance, Avalanche, Polygon, Arbitrum, and Optimism, through its platform, offering secure Arbitrum RPC Nodes features.
• Ancient Kingdom — Ancient Kingdom is the first ancient martial arts game on the blockchain platform, pioneering the realization of real-time games on the blockchain platform.

Portfolio highlights

• Fence — At Fence, we're transforming the way debt facilities are managed. We are the Operating System for your debt facility, reducing the amount of resources spent in back-office operations and letting teams focus on what matters.Our platform, built on blockchain technology, offers a Software as a Service (SaaS) solution that simplifies andautomate debt facility operations. Whether you're a capital provider or an asset originator, Fence leads you toward a smarter financial future.For capital providers, our platform enables internet-native debt solutions and real-time portfolio insights, enhancing your credit investment monitoring. With Fence, you stay ahead, making informed decisions for success. Asset originators benefit from enhanced capital efficiency and reduced operational costs, thanks to Fence's automation. We seamlessly integrate debt facilities into your tech stack and provide on-demand programmable debt, giving you unprecedented control over the capital you borrow.
• TBD —
• Blockworks — Blockworks is a financial media brand that delivers breaking news and premium insights about digital assets to millions of investors. Our editorial content, newsletters, podcasts and events provide investors with the critical analysis and information they need to make smarter decisions about digital assets.

Portfolio highlights

• Quranium — Quranium (founded in early 2024) is the world’s first Convergence Layer, a Layer‑1 blockchain infrastructure purpose-built to fuse quantum security, AI-native automation, and EVM compatibility. Headquartered in Switzerland with offices in UAE (DMCC) and Singapore, it leverages post-quantum cryptography (NIST-approved SLH‑DSA, ML‑KEM) andhigh-performance PoS consensus to create an uncrackable, intelligent, and scalable foundation for Web3 Quranium is designed for a post-quantum world, it delivers an uncrackable, intelligent, and scalable decentralized infrastructure. Quranium is not just a blockchain — it’s the foundation for a new era where quantum, AI, and Web3 converge securely and seamlessly.
• Bloom — Bloom is creating the social layer for modern finance, transforming your performance into social content that others can discover, replicate, and learn from.
• Datagram — Datagram is an AI-driven, decentralized infrastructure platform operating as a DePIN baselayer. The company provides a live, scalable node network for launching custom DePIN networks and real-world decentralized applications, with cost savings over traditional cloud providers.

Portfolio highlights

• Megapot —
• Rhythmic —
• Teleport — Meet your most compatible connections. Attend members only curated experiences. Receive proposed matches from your AI Matchmaker.

Portfolio highlights

• Gamium — Gamium is a Web3 and Metaverse technology company building the truly Decentralized Social Metaverse.
• GoFungibles — GoFungibles is a cross-chain state-of-the-art NFT marketplace equipped with all the existing features of conventional NFT marketplaces but augmented with DeFi and gamified components.
• Legends of Mitra — Discover the best crypto casino slots of 2026. Compare 5 top Bitcoin casinos offering provably fair games, massive bonuses, and instant crypto withdrawals.

Portfolio highlights

• Perion — Win Crypto Questing in AAA Games.
• Farmington State Bank — Do more with a Moonstone FDIC insured bank account and manage your non-traditional assets from the same place.
• Optim Finance — Optim Finance provides investment tools that optimize yield on digital assets. Their financial primitives enable users to rent ADA delegation rights to power novel use cases such as SPO loans, leverage into ISOs, and initial bonds.

Portfolio highlights

• MetaGods — Speel bij het beste online casino zonder CRUKS. Casino's zonder CRUKS registratie bieden buitenlandse licenties, snelle betalingen en hoge bonussen tot 600%.
• OMNIA Protocol — OMNIA Protocol offers a secure and private infrastructure for accessing blockchain technology. It provides high availability RPC endpoints for Ethereum, ensuring users can connect to the blockchain without being traced or monitored. The company focuses on delivering a compliant environment for handling personal data, including blockchain addressesand transactional information. OMNIA Protocol aims to democratize access to blockchain infrastructure, challenging the current concentration of this access among a few corporations. It supports various blockchains, including Bitcoin, Binance, Avalanche, Polygon, Arbitrum, and Optimism, through its platform, offering secure Arbitrum RPC Nodes features.
• DreamBig Semiconductor — DreamBig Semiconductor provides SmartNICs as the perfect blend of hardware and programmable accelerations enabling secure and high-performance network solutions for big data centers, cloud, storage, machine learning and edge computing while increasing productivity. Their customers contact through email only.

Portfolio highlights

• Demole — Demole is a play to earn NFT gamification platform.
• Rise Of Defenders — Rise of Defenders is a very interesting Metaverse NFT game, you can use your creativity and tactical thinking to become an excellent player and receive extremely attractive rewards.
• Radom — A Decentralised Network for Coordination of Cloud Applications and Connected Assets

Portfolio highlights

• UGX.ai — Connect, Process, and Optimize your industrial operations with our comprehensive DataOps platform
• Fleek — Fleek is a subscription management app that helps you track, manage and split all your subscriptions, in one app. Discover new subscriptions and win cashbacks for renewing. Get The App for Free, Now!
• M2P Fintech — Core banking, lending and payment services from the leading fintech startup in India. We empower fintechs, banks, and businesses with custom APIs for a wide range of financial services

Portfolio highlights

• Spicenet — Spicenet enables universal access to the top DeFi venues across all networks, creating better financial outcomes for all.
• Real Finance — Real Finance is driven by the mission to revolutionize the financial landscape by integrating real-world assets with blockchain technology, creating a more transparent, secure, and efficient ecosystem that bridges traditional finance with decentralized innovation, enhances asset liquidity, and unlocks new opportunities for global investors.
• WorkQuest — About WorkQuest WorkQuest is a decentralized employment and workforce automation protocol enabling employers and workers to collaborate through smart contracts, stablecoin payments, AI matching engines, and on-chain reputation scoring. The platform transforms global employment into a transparent, verifiable, and borderless digital labor economy.

Portfolio highlights

• Solana — Solana is the high performance network powering internet capital markets, payments, and crypto applications. Fast. Decentralized. Scalable. Energy efficient. Solana can power thousands of transactions per second.
• Perion — Win Crypto Questing in AAA Games.
• Saturn — Saturn is the first financial application built on digital credit.

Portfolio highlights

• Enso Finance — Social trading redefined. Create Alpha strategies, share and compete with your friends, community or DAO. Discover and create open defi strategies page.
• Mevvy Network — Mevvy Network enables seamless MEV on any chain, reducing the barrier of entry for searchers.
• Tools For Humanity — Tools for Humanity is a technology company building for humans in the age of AI.

Portfolio highlights

• Esprezzo — Esprezzo Dispatch allows enthusiasts, crypto traders and businesses to easily automate workflows using smart contract and DeFi events.
• Manifold — Manifold operates as a systematic quantitative investment firm focused on the cryptocurrency space.
• Alterscope — Solity Network provides the infrastructure for Decentralized Finance to enable real-time processing of risk across chains, protocols, and liquidity pools.

Portfolio highlights

• SYNTHR — SYNTHR is redefining instant and slippage-free asset movement across chains
• Zone — Zone is a community-driven GameFi ecosystem built on Algorand blockchain. The ZONE ecosystem is cross-compatible with other blockchains and offers a gamefi bot for Discord that enables on-chain gaming challenges and fantasy sports.
• Starfish Finance — Starfish Finance is the Operator of a gamified defi platform intended to be the web3 entertainment-fi brand.

Portfolio highlights

• VCC Exchange — VCC Exchange is a digital asset exchange focusing on block chain that supports coins, such as bitcoin, ethereum, bitcoin cash etc.

Portfolio highlights

• Lava Network — Lava Network aims to be a marketplace for blockchain data.
• PathPulse.AI — PathPulse.ai sits at the crossroads of big data, AI, and mobility. It is like the brains of a smarter world city, constantly processing streams of information to create urban environments that are not only more efficient but also cost-effective, safer, and easier to navigate.
• Charged Particles —

Portfolio highlights

• CAEX — CAEX is a crypto asset exchange operator. CAEX builds transparent and secure crypto asset trading platform for investors.

Portfolio highlights

• CAEX — CAEX is a crypto asset exchange operator. CAEX builds transparent and secure crypto asset trading platform for investors.
• Perpl — Perpl improves financial systems by creating a clear pricing engine on an effective blockchain.
• HolmesAI — HolmesAI is a decentralised AI agent that offers persona customisation, tool integration, and task-specific agent deployment services.

Portfolio highlights

• U2U Network — U2U Network is a next-generation blockchain system built for scalability and real-world applications.

Portfolio highlights

• HodlHer — HodlHer.ai is an AI-powered Web3 platform with an emotional AI companion for smarter trading, portfolio management tools and data.
• Metafyed —
• Kyuzo’s Friends — Kyuzo’s Friends focuses on user growth and player engagement.