Top 50 Consumer Startup Investors in Egypt (July 2026)

Portfolio highlights

• DarDoc — Book certified nurses, weight loss programs, and IV drips at home in Dubai & Abu Dhabi. Trusted by 10,000+ families. Download the DarDoc app today.
• Tagaddod — Tagaddod is a renewable Energy and Waste Management Egyptian company, started in February 2013 and operating in Cairo –Egypt. Currently focusing on clean fuels, Tagaddod is working on Biodiesel production from Vegetable Oils. Biodiesel is a fuel alternative that is produced from waste vegetable oils and used in conventional diesel engines, whichcan directly substitute for or extend supplies of traditional petroleum diesel.
• Lum!ere — Lum!ere is a designer and manufacturer of radical style brass, sterling silver, and gold plated jewelry.

Portfolio highlights

• InCurA — Why InCurA ProductsWe Innovate Medical Devices for Today, Tomorrow and What's Needed NextInCurA is developing a pipeline of products based on its unique
• Tafatifi — Tafatifi is an online music platform that provides information regarding music events in Egypt. It is also a music based social media.
• Fincart — Fincart is a leading shipping platform in Egypt, connecting your business with top courier services, automating operations, and helping you scale your eCommerce logistics.

Portfolio highlights

• dKilo — dKilo is a technology company in the AdTech space. It offers smart out of home advertising solutions using the internet of things and AI.
• Roboost — Tayar is an enterprise solution using Artificial intelligence and complex Algorithms to facilitate, optimize, and manage the delivery process to any BTC (mainly home delivery) business to increase the delivery speed and performance.
• InCurA — Why InCurA ProductsWe Innovate Medical Devices for Today, Tomorrow and What's Needed NextInCurA is developing a pipeline of products based on its unique

Portfolio highlights

• Coraly — Coraly is a real estate growth platform that unifies listings, leads, transactions, marketing, and compliance in one AI-powered system for agents and teams.
• Flowcart — Sukhiba is a decentralized community-based commerce platform.
• Tern Group — Tern Group is an AI Platform to hire and relocate top healthcare talents globally, faster and cheaper. TERN is a full-stack solution to source and relocate top-tier medical and engineering talent from India, North Africa, South Africa, and Central Asia and the approach ensures a seamless, ethical, and transparent migration process, drasticallycutting complexity and shaving costs for healthcare systems.

Portfolio highlights

• Stream — Stream is a company that helps make payments simpler, faster, and reliable.
• Vault Wealth — Discover the range of private wealth management services with personalized wealth planning from Vault, a certified private wealth advisor in Dubai & UAE. A secure digital wealth platform trusted by professionals.
• Global Settlement Network — Global Settlement is a blockchain platform that provides regulatory compliance, liquidity, and interoperability services.

Portfolio highlights

• Esaal — Book online sessions from anywhere at anytime with the most experts domain. Esaal accredited experts here to help and answering your questions at anytime from anywhere.
• FlapKap — FlapKap is a company revolutionizing e-commerce and SaaS growth in the MEA region.
• KNOT Technologies —

Portfolio highlights

• Pyka — We believe that electrification and automation will make aviation safer, more affordable, and more accessible than has ever been possible in human history.
• Cash Cows — Cash Cows helps startups hone their operations and strategies so they can expand profitably and create better brands. They collaborate with customers to close the gap between traditional business practices (experience) and cutting-edge approaches (solutions), allowing companies to operate successfully.
• TwentyToo — TwentyToo is a user-centric approach and the application of AI and ML.

Portfolio highlights

• BFree — BFree focuses its collection processes on sustainably leading customers out of debt by giving them back control over their finances.
• Octane — Octane is a digital wallet for vehicles that streamlines payments for all vehicle related expenses.
• Blnk — Blnk is a fintech firm that provides lending, financing, affordability, commission, reporting and settlement, and e-commerce services.

Portfolio highlights

• Nqoodlet — NQOODLET is an electronic platform targeting SMEs to manage their expenses, purchases through the credit cards given to the employees.
• Siin — E-commerce Marketplace
• Mantas — Mantas protects businesses against cyber risk. We leverage predictive analytics to provide robust cyber insurance that helps businesses mitigate cloud downtime risks. Our parametric solutions ensure uninterrupted operations for all cloud-dependent businesses including e-commerce, SaaS and digital platforms.

Portfolio highlights

• Aya — Aya is a modest fashion e-commerce platform that strives to unite the fragmented modest fashion industry into a single discovery platform.
• Mantas — Mantas protects businesses against cyber risk. We leverage predictive analytics to provide robust cyber insurance that helps businesses mitigate cloud downtime risks. Our parametric solutions ensure uninterrupted operations for all cloud-dependent businesses including e-commerce, SaaS and digital platforms.
• GoWit Technology — Unlock your retail media potential with GoWit's omnichannel Retail Media Advertising platform. Expand your audience reach, optimize bidding, and leverage first-party data for maximum conversions and privacy protection.

Portfolio highlights

• ariika — ariika is a direct-to-cosumer digital native furniture and homeware brand in MENA. We partner with artisans from all over the world to create and curate simple, modern, unique, affordable products and make them accessible.
• Yakeey — Yakeey is an end-to-end transactional marketplace that radically simplifies the experience of buying, selling and renting real estate.We leverage on data and technology to connect all real estate market players through a state of the art platform, create a chain of trust and powerful network effects and accelerate transactions.Yakeey is builton a community of real estate advisors, YakeeyPRO, to deliver a continuous professional and tailored service at every step of the transaction.
• Bluworks.io — Smart HR system for Smart Businesses | Start Today Automate payroll, shift scheduling, and attendance for your blue-collar workforce. Bluworks is the HR system trusted by all.

Portfolio highlights

• Cypien AI — Cypien AI is an artificial intelligence system that provides personalized experiences by converting simple web pages into an active and modular business platform.
• Mozart — Mozart developed a conversational AI platform that helps companies recover debt through virtual agents.
• MyAlice — The modern customer service and social selling platform. Support anytime and sell anywhere with all your messages, orders, and agents in one place.

Portfolio highlights

• SaveIN — SaveIN is your all-in-one Pay Later platform for healthcare, furniture, lifestyle, travel, consumer durables and more. Shop with 7000+ trusted merchants, split payments into No-cost EMIs, and enjoy seamless financing with zero down payment.
• Homzmart — Homzmart is an e-commerce platform that sells home furniture, home décor, lighting, and home supplies. The company specializes in the fields of home improvement, eCommerce, home directory, technology, and home shopping. It was founded in 2019 and headquartered in Cairo, Al Qahirah.
• InstaCarro — InstaCarro is an online platform that enables individuals to buy and sell cars. The company aims to add value both to individuals who want to sell their cars and to resellers.For individuals who want to sell, InstaCarro delivers the convenience of online quotes, higher than average prices and immediate payment after inspection. For buyers, itoffers online access to the large inventory of cars previously inspected and guarantees immediate return if a car purchased is in different conditions than reported. It was launched by Diego Fischer and Luca Cafici in July 2015 and is operated from Sao Paulo, Brazil.

Portfolio highlights

• Flend — Egypt’s first tech enabled, data driven financing solutions platform dedicated to small businesses.
• Nawah Scientific — Nawah is MENA & Africa's first Cloud Lab providing R&D services to the region's scientific sectors.
• Octane — Octane is a digital wallet for vehicles that streamlines payments for all vehicle related expenses.

Portfolio highlights

• beXel — beXel is a cloud-based software that helps inspection companies digitize their entire inspection process, go paperless, practicing social distancing, and save inspection team time by completing tasks 10X faster. What makes our solution unique is that it's dynamic and industry compatible; simply put, if you generate many certificates orchecklists for inspection or other purposes, beXel is you’re good to go solution.
• UNLOCK — Companies looking to outsource certain department functions should look no further than Unlock EPN. A complete and diverse business directory of agencies and companies in Egypt. All are available with direct contact information for your convenience.
• Resiliocs Intelligence — Resilio Climate Solutions is an AI-powered climate risk intelligence platform helping asset owners, institutional investors, and insurers price climate risk, reduce losses, optimize CAPEX and maximize ROI on adaptation investments. Unlike traditional models that rely on static hazard maps, Resiliocs combines engineering-grade simulations, AIdigital twins, and systemic risk modeling to deliver forward-looking, asset-level insights. Learn more by visiting our website: https://resiliocs.com/

Portfolio highlights

• Sand.ai — Sand AI is an AI company that focuses on producing videos.
• Flextock — Discover efficient order fulfilment with Flextock. We streamline your inventory, orders, and shipping, ensuring accuracy and cost-effectiveness.
• Westlake Lingxi — Westlake Lingxi develops brain-computer interface technologies, including neuro-prosthetic systems and neural decoding solutions, to support rehabilitation for people with language and movement disorders.

Portfolio highlights

• Plstka — Plstka is solid waste management and recycling company that collects solid trash from gamification mobile app.
• AgriCash — AgriCash is a financial services company that provides application for installment of agricultural production sectors.
• Poultry Sync — Take your poultry production operation to the next level and leverage artificial intelligence to boost performance, save cost, control fraud, and increase efficiency.

Portfolio highlights

• CashIn — Cashin to Lead the Digital Transformation in Petrol Stations!
• Cognna — Simplify cybersecurity solutions management with COGNNA's comprehensive XDR platform for threat hunting and compromise assessment.
• Hypemasters — At Hypemasters, we create legendary & genre-defining games that players all over the world enjoy for years.

Portfolio highlights

• Aumet — Aumet allows medical manufacturers and distributors increase their sales by sharing hospital inquiries, business news, search for products, and find potential clients.Manufacturers and distributors who work together connect and get verified so they share hospital inquiries, market business news between each other .Suppliers list their productsand connect with distributors who sell these products and select countries, where they are looking for distributors, in the meantime distributors, connects with their suppliers, search for new product and list their interests.
• Halo AI — Halo AI provides autonomous influencer marketing solutions.
• Retailo Technologies — Retailo is an online regional B2B marketplace platform that serves small and medium-sized retail businesses, including kiryana and baqala stores, in the MENAP region. We are using technology to digitize and streamline the retail sector to make it more efficient.

Portfolio highlights

• Rology — AI-assisted On-demand Teleradiology Platform
• GBarena — GBarena is an online esports platform that serves the ecosystem stakeholders by the combination of a strong network of different esports communities, and a highly analytical tool to provide authentic value for all stakeholders (Publishers, Gamers, Tournament Organizers, Sponsors, Teams, and Media Partners).
• FreshSource — FreshSource is revolutionizing the agriculture value chain through a tech-based B2B platform that is disrupting the distribution model of horticulture produce.

Portfolio highlights

• Kaso — Elkaso is the leading Order and Procurement Management Tool for Restaurants and Suppliers in the Middle East.
• Tap Protocol — Tap Protocol is a protocol that focuses on the development of bitcoin capabilities through the Ordinals system.
• Yellow Metal — Fintech company that provides Gold loan

Portfolio highlights

• Flend — Egypt’s first tech enabled, data driven financing solutions platform dedicated to small businesses.
• D OCC Hub — Smart Incident Management Solutions
• InfiniLink — Empowering Hyperscale Datacenters Building Energy-Efficient Ultra-High-Speed Connectivity Solutions

Portfolio highlights

• Luel —
• Autosana — AI-powered E2E testing for mobile and web apps. Ship faster with self-healing tests, no code required.
• AgentMail — AgentMail provides an API-first email platform that enables AI agents to send, receive, and manage emails with automation and analytics.

Portfolio highlights

• Joystream — JoyStream is a blockchain powered decentralized media distribution, curation, discovery, and monetization platform.
• Freyr Energy — We are a full-service Solar systems integration and solutions company. We help you with Solar System Installations for your home and business.
• The Fashion Kingdom — Fashion, Sneakers for men, women, and kids

Portfolio highlights

• ILLA — ILLA Trucking for Logistics Solutions & Distribution
• Viero — CarGenie is an intelligent CRM software that leverages AI/ML to transform auto service businesses. Our platform focuses on building long-lasting customer relationships through intuitive subscription management and engaging loyalty programs. With CarGenie, businesses can make data-driven decisions to discover new growth opportunities based ontheir customers data.
• Spiders — Spiders is a Saudi Arabia-based micromobility rentals company.

Portfolio highlights

• Nawah Scientific — Nawah is MENA & Africa's first Cloud Lab providing R&D services to the region's scientific sectors.
• Sprints — home page Description
• The Fashion Kingdom — Fashion, Sneakers for men, women, and kids

Portfolio highlights

• Apriora — Conduct real-time interviews with your AI Interviewer
• Unify — Route your prompts to the best LLM endpoint. Get the best output and optimize for speed, latency and cost to supercharge your LLM applications!
• Founder AI — Discover ready-to buy prospects, break into key accounts and accelerate deal cycles with YC-backed AI sales tool.

Portfolio highlights

• Baly — Baly is the cheapest and fastest taxi application in Baghdad.
• Swvl — Swvl | Book Your Daily Ride or Make Money Driving Now
• Breadfast — Fast & smooth shopping experience for the household.

Portfolio highlights

• tru.ID — APIs for fast & frictionless mobile verification. Sign up today to see how tru.ID can turbocharge your user onboarding, conversion, security and experience.
• Works Mate — Works Mate is a job search matching platform for daily workers in the field of construction and architecture sectors.
• VA Corporation — VA Corporation provides storytelling, content creation, and planning services for virtual production, VFX, branding, and digital marketing.

Portfolio highlights

• ADVA — ADVA is the first online service installment platform in Egypt.
• GoodsMart — GoodsMart is a premium household shopping app.
• ExpandCart — ExpandCart is the fastest growing Arabic ecommerce platform in the Middle East. Over the past couple of years, we was able to acquire hundreds of clients ranging from individuals & small companies to enterprise level corporations, creating impressive traction and success to our clients.

Portfolio highlights

• Aydi — We are more than a platform. We are a global voice of modern agriculture, built with growers, powered by innovation, and driven by the responsibility to feed the future with dignity and confidence.
• OpenFi — OpenFi's goal is to provide consistent, responsible, and exceptional conversational AI. The market-leading conversational AI enables the customers to safely harness the potential of Generative AI to automate client interactions and set new benchmarks.
• Rabbit — At Rabbit, we plan to change how the world shops.Retail has witnessed one revolution before with the introduction of E-Commerce that changed how customers order stuff and the second revolution is here! We are proud to be among the pioneers, a handful of global entrepreneurs that are leading and shaping the retail's second revolutionWe arefunded by amazing VCs that are helping us build the next big thingYou feel it is vague? that's intended as we are still building in stealth. but trust us, it is COOL!

Portfolio highlights

• Thndr — Thndr is a financial services company that operates an app-based investment platform.It comes with 0% commission, no account minimum, access to market data, easy account setup, and funding processes. Users can also get access to the latest news, market data, and other educational tools. Seif Amr established the company in 2020 in Cairo, AlQahirah, Egypt.
• Ezeebit — Ezeebit is a payment solutions provider that enables African merchants to accept cryptocurrency payments both in-store and online. The platform processes transactions quickly and automatically converts the cryptocurrency into stablecoins to eliminate volatility risk. Funds are then settled into the merchant's local currency account, typicallySouth African Rand (ZAR), on the next business day. The company offers multi-currency support for popular cryptocurrencies like Bitcoin and Ethereum and maintains compliance with financial regulatory bodies.
• Letly — Letly is developing an AI‑driven platform for the rental property market that automates tasks related to managing rental listings and tenant interactions. It aims to use intelligent agents to handle tasks such as scheduling viewings, responding to inquiries, and optimizing property management workflows. The platform is currently in a waitlistphase, signaling ongoing development and private access only.

Portfolio highlights

• The Fashion Kingdom — Fashion, Sneakers for men, women, and kids

Portfolio highlights

• Rology — AI-assisted On-demand Teleradiology Platform
• Sprints — home page Description
• ElGameya — ElGameya is a fintech mobile application that helps users organize and manage micro-savings and credit. The platform offers collaborative lending options and runs on the concept of a shared economy.

Portfolio highlights

• Cargon — A simple, fast and innovative industry leading service with powerful analytical tools.
• Natilus — We are creating a new generation of hyper-efficient blended wing body aircraft designed to make commercial aviation more sustainable and efficient, ensuring a healthier planet for future generations.
• FrontEdge — Front Edge is a financial technology provider. They provide technology tools to manage every trade transaction in emerging markets.

Portfolio highlights

• Nabeeh — Nabeeh is an online platform that allows users to book housekeeping, cleaning services, maintenance, repairs, and renovation services.
• Kenz, Inc. — Kenz is a brand for women, by women. Kenz, meaning treasure in Arabic, is an e-commerce site selling lingerie to Middle Eastern market. Our solution was to create an online space to bring trendy styles and a variety of sizes to the region. We’ve teamed up with amazing brands from all over the world, some of which have been featured in Vogue, ELLE,In Style, Cosmopolitan and Modern Bride. Our goal at Kenz is to be the premiere online destination for lingerie shopping in the Middle East. We carry a large variety of sizes and products ranging from bras, bottoms, sleepwear, pajamas and perfect pieces for brides, honeymoons and anniversaries.
• Alma Health — Alma Health is a digitally-native chronic illness management platform serving an addressable market of 20m patients in GCC. Through its cloud pharmacy and virtual doctor consultations, Alma Health is translating patient behavior and insights into personalized services and products like digital treatments and at home monitoring systems. Alma Healthis based in Hub71-Abu Dhabi.

Portfolio highlights

• Roofr — The complete sales toolbox for roofers. From roof measurement reports to project-winning proposals.
• Vennre — Build wealth through vetted private market opportunities from $5k. GCC-first, globally accessible. Regulated, Sharia-compliant, digital-first.
• DiPonio Contracting — DiPonio Contracting is an infrastructure maintenance and construction company. It offers new and replacement upgrades for aged and existing water, wastewater, and storm sewer systems.

Portfolio highlights

• Talstack — Talstack is an all-in-one platform for employee growth and development
• MAKA — MAKA is a community commerce platform for fashion and beauty, enabling everyone to discover their style, feel represented.
• Renda — At Renda, we are passionate about revolutionizing the logistics and mobility sectors with cutting-edge technology that enables businesses and operators to seamlessly scale in emerging markets.

Portfolio highlights

• Intmax — INTMAX has developed significant innovations in ZK implementation making it a unique Layer2 rollup network that offers low cost, security, tunable privacy, and above all, scalability.
• TIBU Health — TIBU Health is a disruptive HealthTech logistics company that provides high-quality healthcare services.
• Onboard — Onboard helps hardware companies transform their text manuals to 3D, intelligent manuals with instant customer support capabilities.

Portfolio highlights

• Tucows — Tucows is a tech company headquartered in Toronto, Canada since 1993. Tucows offers mobile, fiber Internet and domain name services as Ting, Hover, OpenSRS, Enom, Epag and Ascio.
• Tandems — Tandems enhances the way financial advice is delivered by equipping advisors, bankers, and agents with data-driven insights and personalized recommendations. Tandems focuses on improving institutional operations through automation and intelligent decision-support tools that streamline workflows and client engagement. The company’s technology isdesigned to augment human expertise, allowing financial professionals to allocate more time to strategic guidance and relationship building.
• Otis — Otis is a fractional ownership platform that makes it possible for almost anyone to buy and sell shares of collectibles, sneaker grails, rare comics, art, and more. Low minimums. Get started today.

Portfolio highlights

• Elk — Elk is a development board for the blockchain and the decentralized web. It combines the simplicity of Arduino along with native support for decentralized networks. With only a few lines of code you can build IoT that interfaces with Ethereum, IPFS, Whisper, and more.
• Elkrem — Elkrem provides hardware and software tools for developers to build Blockchain connected IoT products. The software and hardware tools allows anyone with minimal technical background, to build internet connected products that accept cryptocurrencies and communicate with different blockchain and decentralized protocols including Bitcoin,Ethereum, Swarm, Whisper, IPFS, IOTA and others.

Portfolio highlights

• Lengo — Lengo is an AI based intelligence platform that offers a large database on consumer goods for companies in the FMCG sector.
• Menthum — Saving Made Simple
• Bluworks.io — bluworks is a mobile-first HR system, automates HR tasks to save time, cuts costs, and boosts workforce performance with compliance and real-time insights.

Portfolio highlights

• Maib — Moldova Agroindbank is a universal bank.
• Banque du Caire — Banque du Caire is a banking company that specializes in providing BDC online banking, phone banking, and mobile banking app. The company was founded in 1952 and headquartered in Al Qahirah, Egypt.
• Yapı ve Kredi Bankası — Yapi Kredi Bankasi, established in 1944, is one of the first nationwide private banks in Turkey. It is engaged in credit cards, assets management, non-cash loans, leasing, factoring, private pension funds and non-life insurance. It is 80% owned by Koc Finansal Hizmetler (KFH), whose combined financial services network consists of over 13 millioncustomers and 835 branches in Turkey.Yapi Kredi was acquired by Mehmet Emin Karamehmet's Çukurova Holding in 1984. In 2003, Çukurova Holding reached an agreement with the Turkish bank regulator to sell the majority of its shares in Yapi Kredi within two years. In 2005, the majority of shares in Yapi Kredi was acquired by the owners of Koçbank. Koç Finansal Hizmetler (KFH) was an equal partnership between Koç Holding and Italian banking giant, Unicredit. In 2006, Koçbank was merged into Yapı Kredi, leaving 80% of Yapi Kredi owned by KFS.

Portfolio highlights

• WayUp Sports — WayUp Sports is an ecommerce platform specialized in performance based sports gear, offering 10k+ product range, for 15+ sports, sourced directly from 70+ local and international brands.

Portfolio highlights

• Quritis — Quiritis offers an automated tool to help harden the security for cloud-based applications that runs within containerized software, such as Docker. Quiritis has a patented methodology to automatically generate security profiles based on customers solutions that protect and minimizes attack surfaces
• Bifrost security — bifrost security offers an automated tool to help harden the security for cloud-based applications that run within containerized orchestrated services such as Kubernetes. bifrost has a patented methodology to automatically generate security profiles based on customers' solutions that protect and min
• Selcis BioPharma — Selcis BioPharma is developing a technology where short-chain fatty acids (SCFAs) can be delivered to the colon.

Portfolio highlights

• beXel — Bexel is a cloud-based enterprise inspection management software that streamlines and optimizes quality processes for Oil and Gas enterprises.

Portfolio highlights

• KLIPY — Discover a wide variety of GIFs, Clips, Stickers, Memes and AI powered content in US. KLIPY makes it easy to find and share your moments.
• DealCart — DealCart enables users to buy their favorite products in groups by allowing users to buy in groups and sharing deals on WhatsApp and other social media platforms.
• PeopleForce — PeopleForce is one of the BEST and fastest growing online HR Software service provider, we consist​ of highly qualified and experienced members with dedicated team. we love the fact that our solution and software is making HR service more convenient and easy for our customer. Our Product Include Applicant Tracking Software: Our service help youfind the right person more faster and easier Staff Onboarding: Every phase of onboarding process with a new employer is important. By using our onboarding software you will increase employee retention and save more money and stress. Leave tracking: Leave tracking will help you to easily record leave for holidays, vacations, half-day etc.Electronic signatures: Tool to sign your documentHR Reporting: This prove report on all employee on annual salary and current employment status with date range.Performance management: Measure the effective and efficient manner to employee process that enhances your employee’s performance through aligned goals and development. employee directory: Employer master database, thus providing all the information about employee. Custom workflows: Design a custom workflow to fit your organization needs. At PeopleForce , we understand the difficulties in getting the best hands. We also understand the necessity to use good and reliable software and service. We're here to help all of our customers and their unique needs. PeopleForce we “OFFER THE BEST”

Portfolio highlights

• Cargoz — Cargoz is a logistics startup that connects SMEs looking for warehousing space with warehousing companies who has extra capacity, like Airbnb but for commercial warehousing & storage.
• PIESHIP — Pieship is a logistics startup serving last mile and their customers using Ai and crowdsourcing.
• Messenger — Messenger is a one-stop logistics platform that finances and aggregates end-to-end logistics and supply chain operations in order to assist businesses and logistics asset owners in achieving an efficient supply chain framework.

Portfolio highlights

• Tabby — tabby provides consumers across the GCC with the flexibility to pay for their online and in-store purchases in interest-free installments. tabby helps over 2,000 leading retailers grow their sales.
• Intelmatix — Intelligent Informatics Technologies Intelmatix is a deep tech AI company offering Enterprise AI that is accessible providing cutting-edge Decision Intelligence software that gives organizations a competitive advantage in the new AI era. LEARN MORE Capabilities Intelmatix develops technology platforms that integrate sector knowledge with expertise in data sensing, data processing, data analysis, data visualization and interaction.
• zenda — zenda is a fintech app for families. It enables families to pay school bills with pay-now and pay-later options, unlocking rewards when ever they pay.

Portfolio highlights

• Mira Cosmetics — Welcome to our beauty products website, where every beauty enthusiast's dreams come true