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We formed the company using Gust Launch. Goodly's incorporation documents were reviewed by Mike Sullivan (a partner and head of the Corporate Group at Orrick serving as a mentor to Greg).

When making a purchasing decision, 73% of consumers care about the company, not just the product. Once we are profitable, we will donate a percentage of our profits toward a non-profit partner that furthers our social mission. We’ll undergo B Corp Certification to hold ourselves to higher standards of transparency, accountability and performance. This designation is much like a Fair Trade or LEED certification and signals that we’re committed to making a profound social difference and safeguarding people and the planet, while remaining profitable. While this will not change our legal standing as as a Delaware C Corp, B Corp Certifications are often confused with legally recognized Benefit Corporations. Other examples of certified B Corps include Patagonia, The Honest Company and Plum Organics (now owned by Campbell’s).

We’re fiscally sponsored by the Centre for Effective Altruism. It provides our 501(c)(3) status and incorporation, as well as some of our operations.