- Please enter the url of a 1 minute unlisted (not private) YouTube video introducing the founder(s).
- Who writes code, or does other technical work on your product? Was any of it done by a non-founder?
- How long have the founders known one another and how did you meet? Have any of the founders not met in person?
- Please tell us about an interesting project, preferably outside of class or work, that two or more of you created together.
- Please tell us in one or two sentences about something impressive that each founder has built or achieved.
- Please tell us about the time you most successfully hacked some (non-computer) system to your advantage.
- How far along are you?
- How long have each of you been working on this? How much of that has been full-time?
- When will you have a prototype or beta?
- How many active users or customers do you have? How many are paying? Who is paying you the most, and how much do they pay you?
- We're interested in your revenue over the last several months. (Not cumulative and not GMV).
- Anything else you would like us to know regarding your revenue or growth rate?
- If you are applying with the same idea as a previous batch, did anything change? If you applied with a different idea, why did you pivot and what did you learn from the last idea?
- If you have already participated or committed to participate in an incubator, "accelerator" or "pre-accelerator" program, please tell us about it.
- Why did you pick this idea to work on? Do you have domain expertise in this area? How do you know people need what you're making?
- What's new about what you're making? What substitutes do people resort to because it doesn't exist yet (or they don't know about it)?
- Who are your competitors? What do you understand about your business that they don't?
- How do or will you make money? How much could you make?
- How do users find your product? How did you get the users you have now? If you run paid ads, what is your cost of acquisition?
- Have you formed ANY legal entity yet?
- Please list all legal entities you have and in what state or country each was formed (e.g. Delaware C Corp, Mexican SAPI, Singapore Pvt Ltd, etc.).
- Please describe the breakdown of the equity ownership in percentages among the founders, employees and any other stockholders. If there are multiple founders, be sure to give the equity ownership of each founder and founder title (e.g. CEO).
- Have you taken any investment yet?
- How much money do you spend per month?
- How much money does your company have in the bank now?
- How long is your runway?
- Is there anything else we should know about your company?
Mixpanel YCombinator Application
Mixpanel successful YCombinator application from 2009 summer batch (YC S09).
If you have a demo, what's the url?More responses
What is your company going to make? Please describe your product and what it does or will do.More responses
Mixpanel is a business intelligence service that helps improve online companies by tracking user interactions, engagement, and optimization avenues instead of just tracking page views.
Who writes code, or does other technical work on your product? Was any of it done by a non-founder?More responses
All code written thus far is safe to use based on the licensing.
How long have the founders known one another and how did you meet? Have any of the founders not met in person?More responses
I’ve known Tim for just over a year. We were in the same discrete math class, and I noticed that there were quite a few smart CS types and thought that we should get something going. After class one day I introduced myself to them and suggested we could do a startup. Then everyone expressed interest, but only Tim followed up. Since then we’ve been hanging out and talking about startups. Tim went to Singapore to study last semester, and when he got back I pitched Mixpanel to him. He was interested and I wanted a cofounder so I brought him on board.
Please tell us about an interesting project, preferably outside of class or work, that two or more of you created together.More responses
Recently we’ve been working on a music search and on-demand streaming site called SongRaptor (http://songraptor.com). We built it to use as a case study for Mixpanel; we use Mixpanel for all the metrics and we’ve been making design decisions based on this data. Eventually we hope to show the effect that Mixpanel metrics can have on the growth of a site. We haven’t gotten much farther than the most basic functionality yet. We’ve been spending most of our time on Mixpanel while our other friends continue development.
Please tell us in one or two sentences about something impressive that each founder has built or achieved.More responses
Please tell us about the time you most successfully hacked some (non-computer) system to your advantage.More responses
Last summer I managed to get an internship at Slide, but a month after accepting their offer I decided I wanted more hourly pay. Before I even started at Slide, I was able to convince the recruiter that I had numerous offers still outstanding from companies like RockYou and Zynga and had in-depth OpenSocial experience that was deserving of a $10/hr raise. Luckily, she was able to get it and pay was very good that summer.
When will you have a prototype or beta?More responses
We currently already have a alpha build with a variety of clients saying they will or have integrated including some YCombinator companies: Posterous, TicketStumbler, and HeyZap. A beta will likely be finished either before summer starts or soon during. Our alpha version is already earning revenue at a profit and we are working on stream-lining this process.
What's new about what you're making? What substitutes do people resort to because it doesn't exist yet (or they don't know about it)?More responses
Mixpanel is going to bring the competitive advantage data-driven companies like Facebook and Slide have to everyone. Instead of just tracking page views and referrals, Mixpanel will let people learn about their customers by tracking interactions and engagement. We’re also going to help them identify and track their conversion funnels — the paths visitors take to registrations, purchases or any other goal page designated by the company. Today, companies have to spend their most scarce resources, time and money, to build out internal analytic systems specific to their application. These homebrew systems are less robust and insightful than the service we are offering.
Who are your competitors, and who might become competitors? Who do you fear most?More responses
Our primary competitor is Google Analytics. Many of the inquiries we receive ask “How are you different from GA?” and a successful solution has been to explicitly say what we offer and how we are different from the beginning. We fear Google the most because of their market penetration and their engineering resources. Aside from Google, there are a few other companies entering this market: nuconomy, KISSmetrics, Aster Data, and Gumtrail.
What do you understand about your business that other companies in it just don't get?More responses
Working at Slide, known for being data-driven, inspired me to build Mixpanel. While at Slide, I got to work closely with Max Levchin on a specific product where he helped teach me how to truly build and iterate data-driven products from the start. Mixpanel was conceived from the ground up with companies like Slide in mind as well as the problems people there had to face letting us offer a more compelling solution. We can really say, we’re building an analytics platform the way large data-driven companies expect it to be.
How do or will you make money? How much could you make?More responses
Mixpanel’s business model is a subscription based freemium model. Based on the data logged and analyzed we can scale prices based solely on usage similar to that of Amazon S3. Our idea is to target small under-served startups before they build out an internal system. During that period, we aim to help, consult, build case studies, and provide a free trial to augment our brand and reputation before targeting larger potential clients.
Have you formed ANY legal entity yet?More responses
If you had any other ideas you considered applying with, please list them. One may be something we've been waiting for. Often when we fund people it's to do something they list here and not in the main application.More responses
We’re considering entering other areas of analytics and business intelligence such as Mobile and outsourced data processing through Hadoop. After looking at your ideas page, we thought it was interesting that we might address #30: Startups for startups.
Please tell us something surprising or amusing that one of you has discovered.More responses
Users have the tendency to defy your expectations all the time. If you don’t listen, you won’t survive.