- Please enter the url of a 1 minute unlisted (not private) YouTube video introducing the founder(s).
- Who writes code, or does other technical work on your product? Was any of it done by a non-founder?
- How long have the founders known one another and how did you meet? Have any of the founders not met in person?
- Please tell us about an interesting project, preferably outside of class or work, that two or more of you created together.
- Please tell us in one or two sentences about something impressive that each founder has built or achieved.
- Please tell us about the time you most successfully hacked some (non-computer) system to your advantage.
- How far along are you?
- How long have each of you been working on this? How much of that has been full-time?
- When will you have a prototype or beta?
- How many active users or customers do you have? How many are paying? Who is paying you the most, and how much do they pay you?
- We're interested in your revenue over the last several months. (Not cumulative and not GMV).
- Anything else you would like us to know regarding your revenue or growth rate?
- If you are applying with the same idea as a previous batch, did anything change? If you applied with a different idea, why did you pivot and what did you learn from the last idea?
- If you have already participated or committed to participate in an incubator, "accelerator" or "pre-accelerator" program, please tell us about it.
- Why did you pick this idea to work on? Do you have domain expertise in this area? How do you know people need what you're making?
- What's new about what you're making? What substitutes do people resort to because it doesn't exist yet (or they don't know about it)?
- Who are your competitors? What do you understand about your business that they don't?
- How do or will you make money? How much could you make?
- How do users find your product? How did you get the users you have now? If you run paid ads, what is your cost of acquisition?
- Have you formed ANY legal entity yet?
- Please list all legal entities you have and in what state or country each was formed (e.g. Delaware C Corp, Mexican SAPI, Singapore Pvt Ltd, etc.).
- Please describe the breakdown of the equity ownership in percentages among the founders, employees and any other stockholders. If there are multiple founders, be sure to give the equity ownership of each founder and founder title (e.g. CEO).
- Have you taken any investment yet?
- How much money do you spend per month?
- How much money does your company have in the bank now?
- How long is your runway?
- Is there anything else we should know about your company?
Apptimize YCombinator Application
Apptimize successful YCombinator application from 2013 summer batch (YC S13).
If you have a demo, what's the url?More responses
What is your company going to make? Please describe your product and what it does or will do.More responses
Apptimize lets you AB test mobile applications. You keep the native experience without needing to push changes blindly or rely on users to update. There’s a web interface to manage experiments, and a WYSIWYG interface for non-programmers. Apptimize removes the pain of designing a controlled experiment, serving variations, collecting results, and calculating statistical significance. Right now you have to be a developer and statistician to AB test a mobile app, but we make it so that non-programmers can AB test too. Apptimize makes optimization as easy for mobile as it is for web. Apptimize technology could transform the process of testing and pushing changes and be integrated into 100% of apps.
How long have the founders known one another and how did you meet? Have any of the founders not met in person?More responses
We met a couple years ago through mutual friends and started working together when Jeremy convinced Nancy to leave NYC for the Bay.
Please tell us about an interesting project, preferably outside of class or work, that two or more of you created together.More responses
We prototyped an app called Firesale that helps people sell unwanted stuff. To create a market of buyers, we brought on full-time Craigslist market makers. The Craigslist expert users complained about the process of being first to email a poster, so we optimized the messaging to make transacting as fast for them as possible. They also complained about Craigslist lacking a reputation/identity system, so we implemented one. We put Firesale on hold to work on Apptimize.
Please tell us in one or two sentences about something impressive that each founder has built or achieved.More responses
Nancy: trader who ran the Fixed Income Quantitative Strategies team at GETCO (GETCO grew from 100 to 500 people to become the premiere algorithmic trading company); world class expert in Fixed Income trading and exchanges. Jeremy: owned IndexedDB (the emerging w3c standard for storing data in a browser) within Chrome; edited the spec, worked closely with Mozilla and Microsoft on the design, and wrote most of the initial implementation in Chrome/WebKit; simultaneously started the London Chrome team.
Please tell us about the time you most successfully hacked some (non-computer) system to your advantage.More responses
Nancy wanted to work in the Middle East but there wasn’t a culture of internships. Nancy discovered if she didn’t mention she was just a sophomore she could interview as a consultant (and get a company car and phone). She was the first student ever hired for Mercury’s R&D office in Israel (a load testing company acquired by HP). At Google, Jeremy became an expert in free travel. After getting on shortlists for university recruiting, he positioned himself as a datacenter expert and visited many across America. After targeting developer relations, Jeremy got on the shortlist for places like Moscow, Berlin, Manila, Singapore, Sydney, and Tokyo, giving talks, meeting partners, and exploring- all for free.
How far along are you?More responses
Apptimize works and we just launched our private beta this week! We have 100+ signups but we only accepted 2 friends this week because we are working closely with our first customers to shape the future of our product. The beta has the Android library, a website dashboard to manage experiments, and a results page showing statistics and conclusions. The WYSIWYG interface will be ready in a few weeks. Our research suggested starting with Android because Android developers rely on freemium (compared to iOS who make a lot off premium) and want to AB test to optimize in-app purchases, etc. Our iOS version is coming in a few weeks.
How long have each of you been working on this? How much of that has been full-time?More responses
We started in January, and Apptimize is currently ~8K lines of code (not including libraries, html, or css) and works end-to-end. The frontend is JS, CSS, and Angular. We’re on EC2 mainly using PostgreSQL, nginx, and Netty/Java.
Why did you pick this idea to work on? Do you have domain expertise in this area? How do you know people need what you're making?More responses
We picked this idea because Jeremy had looked for a mobile AB testing solution when working on Drawchat, but couldn’t find one. Three 50+ people companies, 3 YC companies, and 10+ indie developers have signed up to beta test our product. All the programmers/contractors we’ve interviewed have also asked to sign up for our private beta. This is an immediate need for most mobile companies. Nancy is an expert in experiment design and data analysis. Jeremy is an expert in mobile and has built many efficient, scalable backends. We both love being data driven and view life as an experiment.
What's new about what you're making? What substitutes do people resort to because it doesn't exist yet (or they don't know about it)?More responses
Most wait for app store approval and push many changes simultaneously. They eyeball the results and haphazardly rollback suspect changes. Desperate people resort to basic, home-grown solutions. Because of other projects, Switchboard and Clutch.io evolved incomplete solutions (we noticed errors: randomization mistakes that mess up the experiments, poor error handling, malformed responses that’d crash your app!). There hasn’t been much focused effort towards creating a seamless AB testing experience for native apps. AB testing for mobile is a technologically harder problem than for websites due to challenges particular to mobile devices (ie. intermittent internet, lack of cookies/iframes, users running different versions). Existing solutions ignore complexity whereas we view handling it as our core business.
What do you understand about your business that other companies in it just don't get?More responses
Our competitors are developers building for other developers, so most only offer programmatic interfaces. We understand often the goal setters and decision makers aren’t programmers. Apptimize makes it simple for non-technical owners, product managers, designers, and marketers via a WYSIWYG interface and a website to control and create experiments. Our experimental setup, results, and analysis will be superior. Stanford PhD’s helped with our statistics by pointing out problems with competitors’ setups (ie. fixed sample sizes, small data set handling). We’ll target companies who don’t monetize through app sales, instead using apps for branding, coupons, other off-app conversions. Although our first users are indie developers, most profitable apps make <$2K per month, so we’ll grow to targeting corporations like United, Starbucks.
Who are your competitors, and who might become competitors? Who do you fear most?More responses
Several companies very recently entered the game. Swrve has so far focused on games. Pathmapp is focusing on overall analytics (pretty different from our approach). Abstate is unlaunched. Artisan and Arise.io have buggy, immature products. A risk is that Visual Website Optimizer or Optimizely will decide to focus on expanding from websites into native apps. Native might be a natural next step for them since they offer web app support in premium plans, so we’ll grow aggressively. We think there’s no dominant player because nobody has made anything good yet. Our goal is to be the best.
How do or will you make money? How much could you make?More responses
The plan is a monthly subscription. We’ll offer customers help with experiment design. If we charge premium customers $1K per month and get 200 customers (less than 2 sales a week) over 2 years we’d make ~$2.4MM per year 2 years in. Artisan (launched this month) claims to charge $1K-$10K per month, so that’s possibly a better price. Ultimately we want to be the default way people change their apps. Everyone would use Apptimize to test each idea, and then use Apptimize to deliver the change to users. 100% of apps would use our library to reduce time to propagate changes and tighten the app development cycle. We’d help erase the line between apps and the web.
How will you get users? If your idea is the type that faces a chicken-and-egg problem in the sense that it won't be attractive to users till it has a lot of users (e.g. a marketplace, a dating site, an ad network), how will you overcome that?More responses
Our first customers are our friends’ startups. To target our next customers, we downloaded their apps and their competitors’ apps and are designing experiments for them. If they find the pre-designed experiments useful, they can easily start testing with those the instant they sign up. We’ll offer customer referral rewards such as temporary premium memberships. We also want to make it easy to see and implement case study results by suggesting experiments to potential users. For marketing, we will ask and answer stackoverflow and Quora questions regarding how people AB test on mobile. We could partner with companies in related fields like App Annie or Parse.
If you had any other ideas you considered applying with, please list them. One may be something we've been waiting for. Often when we fund people it's to do something they list here and not in the main application.More responses
EEG machine to read babies’ minds. We like playing with our Emotiv machine, know prominent MIT/Stanford researchers, and see parallels between EEG analysis and high frequency market data for financial instruments (both systems produce massive amounts of data that seem random but aren’t). A page-less browser using crowdsourcing. It’d show logical dependencies, assumptions, relationships between ideas, and best arguments for and against each belief.
Please tell us something surprising or amusing that one of you has discovered.More responses
People think it’s red, but no one knows the best button color.