Sugar Capital
VC Fund
San Francisco, United States
Sugar Capital is a VC fund in San Francisco focused on E-Commerce and Software. Sugar Capital invests in the brands and technology that power the future of commerce. The firm specializes in the fields of finance, financial services, and financial exchanges. It was founded in 2020 and headquartered in San Francisco, California.
- Total investments:
- 47
- Last investment:
- Lead investor:
- 6%
- Fund size:
- $41M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries Sugar Capital invests in
Stages Sugar Capital invests in
Countries Sugar Capital invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $2M–$9.1M
- Pre-Seed
- $1.8M–$2.4M
- Series A
- $8.9M–$20M
Investment Focus
Industry
- E-Commerce 19 (40%)
- Software 10 (21%)
- Internet 7 (15%)
- E-Commerce Platforms 6 (13%)
- Apps 5 (11%)
Stage
- Seed 30 (64%)
- Series A 4 (9%)
- Pre-Seed 3 (6%)
- Series B 3 (6%)
- Venture - Series Unknown 2 (4%)
Country
- United States 31 (66%)
- United Kingdom 2 (4%)
- Canada 1 (2%)
- Israel 1 (2%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Brian Sugar
Founder & Partner
|
Founder & Partner | Total investments: 22 | Find email | |
Krista Moatz
Managing Partner
|
Managing Partner | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Starface World is reinventing the way they care for acne-prone skin. | Venture - Series Unknown / Dec 18, 2025 | ||
| LUCKY F*CK is a better-for-you energy drink company. | $14.2M / Series A / Mar 27, 2025 | ||
| LUCKY F*CK is a better-for-you energy drink company. | $11.8M / Series A / Sep 30, 2024 | ||
| Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy. | $30M / Series B / Sep 19, 2024 | ||
| Nostra AI’s Edge Delivery Engine is the first edge that caches dynamic content enabling 20% faster load times for ecommerce merchants. | $8.9M / Series A / Sep 11, 2024 | ||
| Top commerce brands use Orita.ai to cut marketing costs and improve deliverability. | Pre-Seed / Sep 10, 2024 | ||
| Reflex is an online marketplace that helps brands find and connect with retail workers on-demand. | $9.1M / Seed / Jun 08, 2024 | ||
| Remark is a product guidance startup for online stores that brings the in-store experience online. | $10.3M / Venture - Series Unknown / May 23, 2024 | ||
| LUCKY F*CK is a better-for-you energy drink company. | $8M / Seed / Apr 01, 2024 | ||
| Archive automates e-commerce digital marketing workflows with two products: (1) Archive App (AA) is a digital asset manager built for modern digital marketers. App automates the collection and metadata labeling of all your brand's social content (including ephemeral stories) and automates the workflow to convert and distribute this content asoptimized advertising creative across your favorite retention marketing and media platforms. (2) Archive Communities (AC) automates a brand's influencer seeding program to drive impressions and generate affiliates. | $4M / Seed / Jun 12, 2023 | ||
| See all 47 investments → | |||
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FAQ
What does Sugar Capital invest in?
Sugar Capital invests primarily in E-Commerce, Software and Internet startups, most often at Seed and Series A stage. Most of the 47 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Sugar Capital's check size?
Sugar Capital typically joins rounds of $2M–$9.1M at Seed, $1.8M–$2.4M at Pre-Seed and $8.9M–$20M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sugar Capital participates in.
How do I contact Sugar Capital?
Public channels for Sugar Capital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Sugar Capital?
The team at Sugar Capital includes Brian Sugar (Founder & Partner) and Krista Moatz (Managing Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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