Imaginary Ventures
VC Fund
New York, United States
Imaginary Ventures is a VC fund in New York focused on E-Commerce and Fashion. Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US. The firm seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe. Imaginary Ventures is based in New York, New York. Investments include Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, Universal Standard and others.
- Total investments:
- 117
- Last investment:
- Lead investor:
- 28%
- Fund size:
- $27M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries Imaginary Ventures invests in
Stages Imaginary Ventures invests in
Countries Imaginary Ventures invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
| See all 8 contacts → | |||
Round size
- Seed
- $2M–$12M
- Series A
- $6M–$27M
- Series B
- $12M–$250M
Investment Focus
Industry
- E-Commerce 19 (16%)
- Fashion 15 (13%)
- Food and Beverage 15 (13%)
- Beauty 13 (11%)
- Retail 10 (9%)
Stage
- Seed 29 (25%)
- Series A 24 (21%)
- Series B 16 (14%)
- Venture - Series Unknown 6 (5%)
- Series C 5 (4%)
Country
- United States 63 (54%)
- Canada 2 (2%)
- United Kingdom 2 (2%)
- Mexico 1 (1%)
- Sweden 1 (1%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Andrew Maxman
Principal
|
Principal | Total investments: 4 | Find email | |
Natalie Massenet
Co-Founder & Partner
|
Co-Founder & Partner | Total investments: 21 | Find email | |
Tara Campbell
Associate
|
Associate | Total investments: 0 | Find email | |
Natalie Massenet
Co-Founder & Partner
|
Co-Founder & Partner | Total investments: 5 | Find email | |
Nick Brown
Co-Founder, Managing Partner
|
Co-Founder, Managing Partner | Total investments: 12 | Find email | |
| See all 8 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| David is a food-tech firm focused on creating high-protein, low-calorie, blood-sugar-friendly foods. It creates tools to build muscle and lose weight. | $250M / Series B / Sep 02, 2026 | ||
| Medici Brands is a consumer packaged goods company that builds and scales food and beverage brands focused on healthier versions of popular consumer products. Medici Brands company aims to improve public health by creating products with lower calories and less sugar while maintaining taste and consumer appeal. | $250M / Series B / Sep 02, 2026 | ||
| GlossGenius is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companiesthrough client interaction and marketing automation. | $44M / Series D / Jul 21, 2026 | ||
| Genius AI is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companies throughclient interaction and marketing automation. | $44M / Series D / Jul 21, 2026 | ||
| Bathhouse is a wellness spa that offers a range of services designed to help guests look, feel, and perform their best. | $35M / Venture - Series Unknown / May 05, 2026 | ||
| Sweet Chemistry is a manufacturer and supplier of face serum and skin care products. | $1.5M / Seed / Apr 12, 2026 | ||
| Nordic Knots is an e-commerce store that offers home decor products such as rugs, flatweave, plush, shaggy, jute, and runners. | $100M / Venture - Series Unknown / Mar 26, 2026 | ||
| Hook operates as a music expression platform that harnesses the power of AI. | $15.8M / Series A / Feb 18, 2026 | ||
| BERO is a non-alcoholic beer company that offers variety of beers. | Private Equity / Jan 20, 2026 | ||
| Point Of View is a cosmetic company that sells beauty and personal care products. | Seed / Jan 01, 2026 | ||
| See all 117 investments → | |||
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FAQ
What does Imaginary Ventures invest in?
Imaginary Ventures invests primarily in E-Commerce, Fashion and Food and Beverage startups, most often at Seed and Series A stage. Most of the 117 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Imaginary Ventures invest in?
Imaginary Ventures typically joins rounds of $2M–$12M at Seed, $6M–$27M at Series A and $12M–$250M at Series B. These are whole funding-round sizes, not Imaginary Ventures's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Imaginary Ventures took part in.
How do I contact Imaginary Ventures?
Public channels for Imaginary Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Imaginary Ventures?
The team at Imaginary Ventures includes Andrew Maxman (Principal), Natalie Massenet (Co-Founder & Partner) and Tara Campbell (Associate), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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