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Imaginary Ventures, VC Fund

Imaginary Ventures

VC Fund

New York, United States

Imaginary Ventures is a VC fund in New York focused on E-Commerce and Fashion. Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US.The firm seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe.Imaginary Ventures is based in New York, New York.Investments include Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, Universal Standard and others.

Total investments:
100
Last investment:
Lead investor:
29%
Fund size:
$500M
Last fund:

Last updated:

Industries Imaginary Ventures invests in

E-CommerceFashionBeautyFood and BeverageRetail

Stages Imaginary Ventures invests in

SeedSeries ASeries BFunding RoundSeries C

Countries Imaginary Ventures invests in

United StatesCanadaUnited KingdomMexicoSweden

Round sizes

Seed $2M–$12MSeries A $7M–$27MSeries B $12M–$110M

Contacts

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Round size

Seed
$2M–$12M
Series A
$7M–$27M
Series B
$12M–$110M

Investment Focus

Industry

  • E-Commerce 18 (18%)
  • Fashion 14 (14%)
  • Beauty 13 (13%)
  • Food and Beverage 12 (12%)
  • Retail 9 (9%)
See all 90 industries →

Stage

  • Seed 27 (27%)
  • Series A 24 (24%)
  • Series B 14 (14%)
  • Funding Round 7 (7%)
  • Series C 5 (5%)
See all 10 stages →

Country

  • United States 58 (58%)
  • Canada 2 (2%)
  • United Kingdom 2 (2%)
  • Mexico 1 (1%)
  • Sweden 1 (1%)

Team

NameTitleInvestmentsLinksEmail
Andrew Maxman
Andrew Maxman Principal
Principal Total investments: 4
Find email
Natalie Massenet
Natalie Massenet Co-Founder & Partner
Co-Founder & Partner Total investments: 17
Find email
Tara Campbell
Tara Campbell Associate
Associate Total investments: 0
Find email
Natalie Massenet
Natalie Massenet Co-Founder & Partner
Co-Founder & Partner Total investments: 5
Find email
Nick Brown
Nick Brown Co-Founder, Managing Partner
Co-Founder, Managing Partner Total investments: 5
Find email
See all 8 team members →

Investments

CompanyDescriptionRoundLinks
GlossGenius GlossGenius
GlossGenius is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companiesthrough client interaction and marketing automation. $44M / Series D / Jul 21, 2026
Genius AI Genius AI
Genius AI is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companies throughclient interaction and marketing automation. $44M / Series D / Jul 21, 2026
Bathhouse Bathhouse
Bathhouse is a wellness spa that offers a range of services designed to help guests look, feel, and perform their best. $35M / Venture - Series Unknown / May 05, 2026
Sweet Chemistry Sweet Chemistry
Sweet Chemistry is a manufacturer and supplier of face serum and skin care products. $1.5M / Seed / Apr 12, 2026
Nordic Knots Nordic Knots
Nordic Knots is an e-commerce store that offers home decor products such as rugs, flatweave, plush, shaggy, jute, and runners. $100M / Venture - Series Unknown / Mar 26, 2026
Hook Hook
Hook operates as a music expression platform that harnesses the power of AI. $15.8M / Series A / Feb 18, 2026
BERO BERO
BERO is a non-alcoholic beer company that offers variety of beers. Private Equity / Jan 20, 2026
Point Of View Point Of View
Point Of View is a cosmetic company that sells beauty and personal care products. Seed / Jan 01, 2026
Reale Actives Reale Actives
Reale Actives is a skincare company that specialises in simplified, clinically-backed solutions for acne-prone skin. Seed / Jan 01, 2026
Santo Taco Santo Taco
Santo Taco is a New York City-based modern taqueria inspired by authentic Mexico City street food culture. The brand focuses on high-quality, hand-pressed tortillas and premium fillings such as carne asada, carnitas, and vegetarian options. With a fast-casual dining model and minimalist branding, Santo Taco blends traditional Mexican flavors with acontemporary NYC food experience across its SoHo and Union Square locations. Seed / Jan 01, 2026
See all 100 investments →

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FAQ

What does Imaginary Ventures invest in?

Imaginary Ventures invests primarily in E-Commerce, Fashion and Beauty startups, most often at Seed and Series A stage. Most of the 100 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Imaginary Ventures's check size?

Imaginary Ventures typically joins rounds of $2M–$12M at Seed, $7M–$27M at Series A and $12M–$110M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Imaginary Ventures participates in.

How do I contact Imaginary Ventures?

Public channels for Imaginary Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

Who are the partners at Imaginary Ventures?

The team at Imaginary Ventures includes Andrew Maxman (Principal), Natalie Massenet (Co-Founder & Partner) and Tara Campbell (Associate), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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