# Sugar Capital

> Sugar Capital is a VC fund in San Francisco backing E-Commerce and Software. See 47 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: San Francisco, United States
- Total investments: 47
- Last investment: Dec 2025
- Lead investor: 6%
- Last fund: Jun 2023
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/sugarcapital/about/
- Website: https://sugarcap.com/

Sugar Capital is a VC fund in San Francisco focused on E-Commerce and Software. Sugar Capital invests in the brands and technology that power the future of commerce. The firm specializes in the fields of finance, financial services, and financial exchanges. It was founded in 2020 and headquartered in San Francisco, California.

## Contacts

5 contacts available for Sugar Capital. Shizune tracks 2 team members at Sugar Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/sugar-capital?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2M–$9.1M |
| Pre-Seed | $1.8M–$2.4M |
| Series A | $8.9M–$20M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 19 | 40% |
| Software | 10 | 21% |
| Internet | 7 | 15% |
| E-Commerce Platforms | 6 | 13% |
| Apps | 5 | 11% |

60 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 30 | 64% |
| Series A | 4 | 9% |
| Pre-Seed | 3 | 6% |
| Series B | 3 | 6% |
| Venture - Series Unknown | 2 | 4% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 31 | 66% |
| United Kingdom | 2 | 4% |
| Canada | 1 | 2% |
| Israel | 1 | 2% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Brian Sugar | Founder & Partner | 22 | https://shizune.co/investors/profile/brian-sugar |
| Krista Moatz | Managing Partner | 0 | https://shizune.co/investors/profile/krista-moatz |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Starface World | Starface World is reinventing the way they care for acne-prone skin. |  | Venture - Series Unknown | Dec 18, 2025 |  |
| Lucky Energy | LUCKY F*CK is a better-for-you energy drink company. | $14.2M | Series A | Mar 27, 2025 |  |
| Lucky Energy | LUCKY F*CK is a better-for-you energy drink company. | $11.8M | Series A | Sep 30, 2024 |  |
| Motion | Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy. | $30M | Series B | Sep 19, 2024 |  |
| Nostra AI | Nostra AI’s Edge Delivery Engine is the first edge that caches dynamic content enabling 20% faster load times for ecommerce merchants. | $8.9M | Series A | Sep 11, 2024 |  |
| Orita | Top commerce brands use Orita.ai to cut marketing costs and improve deliverability. |  | Pre-Seed | Sep 10, 2024 |  |
| Reflex | Reflex is an online marketplace that helps brands find and connect with retail workers on-demand. | $9.1M | Seed | Jun 08, 2024 |  |
| Remark | Remark is a product guidance startup for online stores that brings the in-store experience online. | $10.3M | Venture - Series Unknown | May 23, 2024 |  |
| Lucky Energy | LUCKY F*CK is a better-for-you energy drink company. | $8M | Seed | Apr 01, 2024 |  |
| Archive | Archive automates e-commerce digital marketing workflows with two products: (1) Archive App (AA) is a digital asset manager built for modern digital marketers. App automates the collection and metadata labeling of all your brand's social content (including ephemeral stories) and automates the workflow to convert and distribute this content asoptimized advertising creative across your favorite retention marketing and media platforms. (2) Archive Communities (AC) automates a brand's influencer seeding program to drive impressions and generate affiliates. | $4M | Seed | Jun 12, 2023 |  |

10 of 47 investments shown.

## Co-investors
- [Brand Foundry Ventures](https://shizune.co/investors/profile/brand-foundry-ventures) — VC Fund, 6 deals together
- [Imaginary Ventures](https://shizune.co/investors/profile/imaginary-ventures) — VC Fund, 5 deals together
- [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures) — VC Fund, 5 deals together
- [Stripe](https://shizune.co/investors/profile/stripe) — VC Fund, 5 deals together
- [Costanoa Ventures](https://shizune.co/investors/profile/costanoaventures) — VC Fund, 4 deals together
- [Indicator Ventures](https://shizune.co/investors/profile/indicator-ventures) — VC Fund, 4 deals together

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## FAQ

### What does Sugar Capital invest in?

Sugar Capital invests primarily in E-Commerce, Software and Internet startups, most often at Seed and Series A stage. Most of the 47 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Sugar Capital's check size?

Sugar Capital typically joins rounds of $2M–$9.1M at Seed, $1.8M–$2.4M at Pre-Seed and $8.9M–$20M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sugar Capital participates in.

### How do I contact Sugar Capital?

Public channels for Sugar Capital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Sugar Capital?

The team at Sugar Capital includes Brian Sugar (Founder & Partner) and Krista Moatz (Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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