Norm Francis
CEO @ Boardwalk Ventures
Vancouver, Canada
Norm Francis is a seed investor at Boardwalk Ventures in Vancouver focused on Health Care and SaaS. Pivotal Software was founded by Norm Francis in 1994. Francis was a co-founder of Basis Software Group (BSG) the company that developed ACCPAC, an accounting software package which was purchased by Computer Associates in 1985. Francis invented the concept of 360-degree customer relationship management (CRM), a concept that continues to be used today to describe the unification of activities across the organization by employees who play a role in the customer relationship. The company released its first customer relationship management product, Pivotal Relationship Version 1, in April 1996; this product is the predecessor to the current Pivotal CRM product line. The company changed its name to Pivotal Corporation in June 1999 to reflect its broadening focus beyond just software into professional services, content, hosted application services and other online services. Pivotal Corporation went public in August 1999 and its shares were listed on the NASDAQ Global Market under the symbol PVTL. In February 2000, Pivotal Corporation was selected by Bill Gates, Microsoft Chairman and Chief Software Architect, to showcase its Pivotal CRM software at the worldwide premiere of Microsoft Windows 2000. Pivotal CRM, then called Pivotal eRelationship, was the first eBusiness relationship management (eBRM) solution to be certified for Windows 2000. Pivotal Corporation was acquired by CDC Corporation, in February 2004. The acquisition added 1,700 customers, as well as marketing, sales, service, and partner management capabilities to CDC Software’s business unit focused on front-office solutions for mid-sized enterprises.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 25%
Last updated:
For AI agents: llms.txt
Industries Norm Francis invests in
Stages Norm Francis invests in
Countries Norm Francis invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Seed
- $1M–$6M
Investment Focus
Industry
- Health Care 2 (50%)
- SaaS 1 (25%)
- Apparel 1 (25%)
- Fitness 1 (25%)
- Wellness 1 (25%)
Stage
- Seed 2 (50%)
- Series A 1 (25%)
- Series B 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Stoko was born in 2017 when an Olympian and an engineer set out to build a knee brace that athletes actually wanted to wear. Our team went back to basics, designing a completely new experience. By incorporating support directly into apparel, we are able to offer a product that is just as supportive as a rigid brace, but fits seamlessly into yourlife. | $6M / Seed / May 10, 2021 | ||
| LightIntegra Technology is a privately funded medical diagnostics company and launched from the Canadian Blood Services R&D labs through the efforts of research scientist Dr. Elisabeth Maurer. LightIntegra strives to minimize platelet refractoriness. To this end, LightIntegra created ThromboLUX, a rapid in-vitro test that provides sizedistribution information for microparticles in blood products. As a routine test for platelet concentrates, ThromboLUX may identify which platelet units would be best suited for prophylaxis and which units are better suited for therapeutic use. Her years of research on platelet function led to a breakthrough discovery using dynamic light scattering to characterize platelets. Dr. Maurer recognized the opportunity to use this breakthrough - coupled with advances in laser and optics technology – to address a market need to provide a safe, quick and simple diagnostic test for microparticles, platelet quality and function. | $5.3M / Series A / Apr 24, 2019 | ||
| Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions ofmarketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab. | $16.5M / Series B / Dec 02, 2015 | ||
| Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions ofmarketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab. | $1M / Seed / Jan 30, 2013 |
Co-Investors
About Boardwalk Ventures
Private equity and angel investing.
Boardwalk Ventures Contacts
| Name | Phone | Socials | |
|---|---|---|---|
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Norm Francis
CEO
|
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FAQ
What does Norm Francis invest in?
Norm Francis invests primarily in Health Care, SaaS and Apparel startups, most often at Seed and Series A stage. Most of the 4 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Norm Francis invest in?
Norm Francis typically joins rounds of $1M–$6M at Seed. These are whole funding-round sizes, not Norm Francis's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Norm Francis took part in.
How do I contact Norm Francis?
Public channels for Norm Francis include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Norm Francis last invest?
The most recent investment recorded for Norm Francis closed in May 2021. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Nov 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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