Natalie Massenet
Co-Founder & Partner @ Imaginary Ventures
London, United Kingdom
Natalie Massenet is a Series A investor at Imaginary Ventures in London focused on Fashion and E-Commerce. Natalie Massenet is co-founder and partner of Imaginary Ventures, a venture fund investing in early-stage opportunities at the intersection of retail and technology, as well as the non-executive co-chairwoman of Farfetch, a global e-commerce platform for luxury fashion. Massenet is best known for founding the luxury fashion online retailerNet-A-Porter, in 2000. In the year before she stepped down from her role following its merger with YOOX, the Net-A-Porter-Group recorded net revenues of almost $1 billion. Massenet began her career as a journalist and fashion editor, working at WWD and Tatler before setting up Net-A-Porter. In 2009, she was awarded an MBE, and in 2016 she was made a Dame Commander of the Order of the British Empire, both in recognition of her contributions to the U.K. fashion and retail industry. Massenet was chairman of the British Fashion Council between 2013 and 2017.
- Total investments:
- 5
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Natalie Massenet invests in
Stages Natalie Massenet invests in
Countries Natalie Massenet invests in
Round sizes
Round size
- Seed
- $1.5M–$2.6M
Investment Focus
Industry
- Fashion 5 (100%)
- E-Commerce 4 (80%)
- Beauty 3 (60%)
- FinTech 2 (40%)
- Wellness 2 (40%)
Stage
- Series A 5 (100%)
- Seed 4 (80%)
- Series B 3 (60%)
- Series C 1 (20%)
- Series D 1 (20%)
Country
- United States 8 (160%)
- United Kingdom 3 (60%)
- Canada 1 (20%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Mejuri
|
Mejuri introduces exclusive precious jewelry that take women from day to night at fashionable prices. The company works with top jewelers, committed to exceptional craftsmanship and ethical practices, to create quality essentials. It also delivers fine jewelry at a fraction of the price.The company is backed by a fast supply chain that enables itto present new editions on a weekly basis. It sells directly to consumers cutting out middlemen costs and passing on the savings to the customers. It is the company's mission to have women embrace a daily dose of luxury.Mejuri was founded on 2015 and is based in Toronto, Ontario, Canada. | $23M / Series B / Apr 25, 2019 | |
Flowerbx
|
FLOWERBX is a unique floristry service, delivering cut flowers to customers direct from suppliers in Holland via its online store.Unlike traditional florists, London-based FLOWERBX offers bunches of single variety blooms, rather than mixed bouquets, and by dealing with the markets directly ensures flowers arrive to doorstep fresh and fragrant,and in the most cost effective way possible.Launched in 2015 by Whitney Bromberg Hawkings and Adam Wilkie, former fashion industry professionals, the company's investors include Natalie Massenet, the founder of Net-A-Porter, as well as Carmen Busquets. Net-A-Porter's former chief executive Mark Sebba has also joined the company's board.FLOWERBX has secured a loyal following from the fashion, hotel and restaurant industries, and already has a raft of celebrity clients. It has also provided flowers for several high-profile events, and was the recipient of a prestigious Wallpaper Design Award for Best Delivery Service. | $5.4M / Series A / Feb 22, 2019 | |
Luther Systems
|
Luther Systems provides a blockchain technology that specializes in offering systems for financial institutions' transaction management and also offers advisory services to financial and technology start-ups on technical and strategic issues, enabling to transact with digital ledgers. Luther Systems works with multiple corporations tostreamline and improve the efficiency, reliability, and integrity of enterprise processes. The products deliver superior performance while reducing costs to clients.The company was established in 2016 and is based in London. | $1.5M / Seed / Mar 08, 2018 | |
Heist Studios
|
Heist Studios is an online bodywear brand that manufactures tights for women. The company has a mission to build the underwear brand of the future, starting by reinventing the humble pair of tights. In the first 12 months, the business has sold over 100,000 pairs of tights from its UK base, and has been growing at 25% month on month. The companyhas received a number of accolades, including Vogue telling its readers that “Heist lives up to the hype,” and STYLE magazine naming it the “unequivocal winner” in their luxury tights test.Heist Studios was founded on 2014 and is based in London. | $2.6M / Seed / Sep 13, 2017 | |
Daily Harvest
|
Daily Harvest is a customer-first platform that provides subscription-based food delivery services to offer healthy frozen foods. It delivers food and beverages that are developed by nutritionists and include smoothies, soups, bowls, lattes, and breakfast options. Through a combination of data science and a future-focused supply chain, the companyco-creates food with its customers and leverages its direct-to-farmer relationships as well as a robust technology platform to bring food to market in a rapid and highly personalized way. | Series A / Jun 08, 2017 |
Co-Investors
About Imaginary Ventures
Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US.The firm seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe.Imaginary Ventures is based in New York, New York.Investments include Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, Universal Standard and others.
Imaginary Ventures Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Andrew Maxman
Principal
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Natalie Massenet
Co-Founder & Partner
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Tara Campbell
Associate
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Natalie Massenet
Co-Founder & Partner
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Nick Brown
Co-Founder, Managing Partner
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FAQ
What does Natalie Massenet invest in?
Natalie Massenet invests primarily in Fashion, E-Commerce and Beauty startups, most often at Series A and Seed stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Natalie Massenet's check size?
Natalie Massenet typically joins rounds of $1.5M–$2.6M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Natalie Massenet participates in.
When did Natalie Massenet last invest?
The most recent investment recorded for Natalie Massenet closed in Apr 2019. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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