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Natalie Massenet, Co-Founder & Partner at Imaginary Ventures

Natalie Massenet

Co-Founder & Partner @ Imaginary Ventures

London, United Kingdom

Natalie Massenet is a Series A investor at Imaginary Ventures in London focused on Fashion and E-Commerce. Natalie Massenet is co-founder and partner of Imaginary Ventures, a venture fund investing in early-stage opportunities at the intersection of retail and technology, as well as the non-executive co-chairwoman of Farfetch, a global e-commerce platform for luxury fashion. Massenet is best known for founding the luxury fashion online retailerNet-A-Porter, in 2000. In the year before she stepped down from her role following its merger with YOOX, the Net-A-Porter-Group recorded net revenues of almost $1 billion. Massenet began her career as a journalist and fashion editor, working at WWD and Tatler before setting up Net-A-Porter. In 2009, she was awarded an MBE, and in 2016 she was made a Dame Commander of the Order of the British Empire, both in recognition of her contributions to the U.K. fashion and retail industry. Massenet was chairman of the British Fashion Council between 2013 and 2017.

Total investments:
21
Last investment:
Lead investor:
33%

Last updated:

Industries Natalie Massenet invests in

FashionE-CommerceFinTechSaaSBeauty

Stages Natalie Massenet invests in

Series ASeedSeries BSeries DSeries C

Countries Natalie Massenet invests in

United StatesUnited KingdomCanada

Round sizes

Seed $500k–$5.5MSeries A $5M–$27MSeries B $15M–$25M

Contacts

TypeContactValidation
Work email
Personal email
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Round size

Seed
$500k–$5.5M
Series A
$5M–$27M
Series B
$15M–$25M

Investment Focus

Industry

  • Fashion 7 (33%)
  • E-Commerce 6 (29%)
  • FinTech 3 (14%)
  • SaaS 2 (10%)
  • Beauty 2 (10%)
See all 43 industries →

Stage

  • Series A 8 (38%)
  • Seed 5 (24%)
  • Series B 4 (19%)
  • Series D 2 (10%)
  • Series C 1 (5%)

Country

  • United States 11 (52%)
  • United Kingdom 3 (14%)
  • Canada 1 (5%)

Investments

CompanyDescriptionRoundLinks
Genius AI is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companies throughclient interaction and marketing automation. $44M / Series D / Jul 21, 2026
Hook operates as a music expression platform that harnesses the power of AI. $15.8M / Series A / Feb 18, 2026
Hook operates as a music expression platform that harnesses the power of AI. $3M / Seed / Mar 26, 2025
Hook operates as a music expression platform that harnesses the power of AI. $500K / Seed / Mar 06, 2024
GlossGenius is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companiesthrough client interaction and marketing automation. $28M / Series C / Jul 27, 2023
GlossGenius is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companiesthrough client interaction and marketing automation. $25M / Series B / Sep 27, 2022
Cann is a provider of low dose tetrahydrocannabinol (THC) beverage used to offer all-natural flavor drinks. Its beverage is made of natural citrus and herbal flavors and has a touch of agave nectar blend together to create a light, refreshing social buzz that influences a new way to experience cannabis that enables consumers to have cannabisdrinking options that are beneficial for the body. $27M / Series A / Feb 15, 2022
EON EON
EON is a developer of a cloud platform designed to enable brands to turn physical products into interactive, intelligent and profitable assets. The company’s enterprise software acts like an operating system for physical products, enabling brands to create and manage item-level Digital Identities for billions of products - driving customer salesand services, new applications, and connections to a network of pre-integrated partners across industries.EON partners and clients include YOOX Net-a-Porter, H&M, PVH Corp, Target, Nanushka, Gabriela Hearst, Accenture, SAP, Microsoft, Trove, GS1 and more. In partnership with industry leaders, EON developed the CircularID™ Protocol, the standardized language for products in the circular economy. The CircularID™ Protocol enables products to communicate across the value chain – essential for scaling resale, rental and other new business models. $6M / Series A / Feb 09, 2022
NuORDER is a B2B platform that powers commerce and discovery. With innovative technology and data-driving processes at its core, the platform creates greater efficiencies and a seamless and more collaborative buying and selling process for the world's leading brands and retailers. NuORDER delivers a global commerce solution offering VirtualShowroom technology, visual assortment, and merchandising tools, payments, and data integration. Connecting more than 3,000 brands and more than 500,000 retailers, the platform has become a global ecosystem driving discovery and marketplace. The platform was engineered with flexibility and scale in mind, processing over $40B in GMV. It empowers businesses of all sizes with enterprise-level technology on a global scale. Founded in 2011 by Heath Wells and Olivia Skuza, NuORDER is headquartered in Los Angeles with offices in New York City, Milan, London, Paris, and Australia. $45M / Series D / Mar 10, 2021
Cann is a provider of low dose tetrahydrocannabinol (THC) beverage used to offer all-natural flavor drinks. Its beverage is made of natural citrus and herbal flavors and has a touch of agave nectar blend together to create a light, refreshing social buzz that influences a new way to experience cannabis that enables consumers to have cannabisdrinking options that are beneficial for the body. $5M / Seed / Jan 21, 2020
See all 21 investments →

Co-Investors

Imaginary Ventures

About Imaginary Ventures

VC Fund · New York, United States

Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US. The firm seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe. Imaginary Ventures is based in New York, New York. Investments include Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, Universal Standard and others.

Imaginary Ventures Contacts

NameEmailPhoneSocials
Andrew Maxman
Andrew Maxman Principal
Natalie Massenet
Natalie Massenet Co-Founder & Partner
Tara Campbell
Tara Campbell Associate
Natalie Massenet
Natalie Massenet Co-Founder & Partner
Nick Brown
Nick Brown Co-Founder, Managing Partner

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FAQ

What does Natalie Massenet invest in?

Natalie Massenet invests primarily in Fashion, E-Commerce and FinTech startups, most often at Series A and Seed stage. Most of the 21 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What round sizes does Natalie Massenet invest in?

Natalie Massenet typically joins rounds of $500k–$5.5M at Seed, $5M–$27M at Series A and $15M–$25M at Series B. These are whole funding-round sizes, not Natalie Massenet's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Natalie Massenet took part in.

How do I contact Natalie Massenet?

Public channels for Natalie Massenet include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Natalie Massenet last invest?

The most recent investment recorded for Natalie Massenet closed in Jul 2026. Shizune tracks 21 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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