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Jaclyn Johnson, Venture Capitalist at New Money Ventures

Jaclyn Johnson

Venture Capitalist @ New Money Ventures

West Hollywood, United States

Jaclyn Johnson is a seed investor at New Money Ventures in West Hollywood focused on Beauty and Consumer Goods. Jaclyn Johnson created her career. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, (No Subject)and launched her second multimillion dollar company, Create and Cultivate. Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with asolution, Create and Cultivate, the wildly popular media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen-Z-ers on the career come up. A graduate of NYU, Johnson’s trajectory has been skyrocketing since she founded (No Subject) in 2010. With the launch of Create and Cultivate in 2012, she gained global visibility. Six years later, Create and Cultivate is bigger than ever, with hundreds of thousands of followers and attendees, and over 75 events to date. The conference has landed major cities around the country and boasts sponsors that include top Fortune 500 companies like Amazon, LinkedIn, QuickBooks and Microsoft to the buzziest brand names like Laura Mercier, LaCroix, Clinique, Chandon, Urban Outfitters and more. Past speakers and panelist include the biggest celebs and CEO’s like Kim Kardashian West, Chelsea Handler, Jessica Alba, Chrissy Teigen, Gloria Steinem, Issa Rae, Nicole Richie and more front-runners in fashion, technology, design and business. Named a Forbes 30 Under 30, an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change-agents and disruptors are flexing real influence.

Total investments:
15
Last investment:
Lead investor:
0%

Last updated:

Industries Jaclyn Johnson invests in

BeautyConsumer GoodsRetailFashionLifestyle

Stages Jaclyn Johnson invests in

SeedPre-SeedAngelSeries A

Countries Jaclyn Johnson invests in

United StatesCanada

Round sizes

Seed $1.7M–$3.5MPre-Seed $500k–$900k

Contacts

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Work email
Personal email
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Round size

Seed
$1.7M–$3.5M
Pre-Seed
$500k–$900k

Investment Focus

Industry

  • Beauty 3 (20%)
  • Consumer Goods 3 (20%)
  • Retail 2 (13%)
  • Fashion 2 (13%)
  • Lifestyle 2 (13%)
See all 25 industries →

Stage

  • Seed 7 (47%)
  • Pre-Seed 3 (20%)
  • Angel 1 (7%)
  • Series A 1 (7%)

Country

  • United States 7 (47%)
  • Canada 1 (7%)

Investments

CompanyDescriptionRoundLinks
Crown Affair is a haircare brand that develops haircare products and hair tools for daily maintenance, styling, and scalp care routines. The company offers shampoos, conditioners, hair oils, styling creams, repair treatments, towels, combs, and brushes intended to support different hair textures and care preferences. Its product line includessulfate-free and paraben-free formulations, along with non-aerosol styling and cleansing products for scalp and strand management. The company also provides educational content and haircare guidance focused on washing, air drying, hydration, detangling, and long-term hair maintenance practices. Crown Affair distributes products through direct-to-consumer channels and retail partnerships while supporting digital tools such as hair quizzes and product matching experiences. Its offerings are used for everyday hair cleansing, conditioning, repair, styling, and texture management across multiple hair types. $5M / Series A / May 12, 2022
Diem is building a social search engine. It’s a dedicated place for people to search, collect, discover and share information, inspired by the way women have been passing knowledge to each other for centuries. Think of it like the best and biggest group chat you’ve ever been a part of, where all the important, silly, quick, private, and freneticknowledge you share is organized and stored for everyone to benefit from.Diem incentivizes the community to generate content and harnesses this data to build proprietary search algorithms that will enable people to discover, and visualize, the collective knowledge of entire communities in just a few seconds.Diem was co-founded by Emma Bates & Divia Singh in 2020. $3.5M / Seed / May 01, 2022
Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall. Seed / Jan 01, 2022
Diem is building a social search engine. It’s a dedicated place for people to search, collect, discover and share information, inspired by the way women have been passing knowledge to each other for centuries. Think of it like the best and biggest group chat you’ve ever been a part of, where all the important, silly, quick, private, and freneticknowledge you share is organized and stored for everyone to benefit from.Diem incentivizes the community to generate content and harnesses this data to build proprietary search algorithms that will enable people to discover, and visualize, the collective knowledge of entire communities in just a few seconds.Diem was co-founded by Emma Bates & Divia Singh in 2020. $900K / Pre-Seed / Sep 13, 2021
At Ronati, our purpose is to support, inspire, and assist all constituents of the art, vintage, and antiques industry. Our simple technology solutions were developed to help the industry to do more than survive, but to thrive as never before.Our inaugural product, the eCommerce Manager (eCM), is the first inventory management tool of its kind.The eCM allows dealers to centralize their inventory and manage it across multiple marketplaces, simply and easily. Built specifically for and with sellers of ever-changing stock, the eCM makes online and offline stock management a breeze. Seed / Oct 10, 2020
Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. Seed / Oct 04, 2020
Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. $49.6K / Angel / Oct 04, 2020
Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. Seed / Aug 01, 2020
Lusso Cloud is a footwear company that manufactures and sells luxury footwear. The company specializes in luxury slip-on sneakers and slippers. Lusso Cloud was founded in 2020 by Chris Noyes, Jon Buscemi, and Robert Dyrdek. Seed / Jun 04, 2020
Chillhouse is a provider of modern self-care products and services. Seed / Mar 01, 2020
See all 15 investments →

Co-Investors

New Money Ventures

About New Money Ventures

VC Fund · Los Angeles, United States

Let's face it, the way we do business has fundamentally shifted. The new generation of entrepreneurs building businesses are calling for a new approach to venture capital, which we are here to provide. We are not just investors, we are partners driven by the same purpose & passion as you. We have built & grown companies ourselvesallowing us to provide hands-on expertise & mentorship to help scale and grow your business all with a clear path to exit.

New Money Ventures Contacts

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Jaclyn Johnson
Jaclyn Johnson Venture Capitalist

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FAQ

What does Jaclyn Johnson invest in?

Jaclyn Johnson invests primarily in Beauty, Consumer Goods and Retail startups, most often at Seed and Pre-Seed stage. Most of the 15 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Jaclyn Johnson's check size?

Jaclyn Johnson typically joins rounds of $1.7M–$3.5M at Seed and $500k–$900k at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Jaclyn Johnson participates in.

How do I contact Jaclyn Johnson?

Public channels for Jaclyn Johnson include LinkedIn, X (Twitter) and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Jaclyn Johnson last invest?

The most recent investment recorded for Jaclyn Johnson closed in May 2022. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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