# Jaclyn Johnson

> Jaclyn Johnson is a seed investor at Create & Cultivate backing Beauty and Consumer Goods. See 15 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Create & Cultivate](https://shizune.co/investors/profile/create-cultivate)
- Location: West Hollywood, United States
- Total investments: 15
- Last investment: May 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/jaclynjohnson/
- X (Twitter): http://www.twitter.com/jaclynrjohnson
- Website: https://x.com/jaclynrjohnson
- Facebook: http://www.facebook.com/jaclynrjohsnon

Jaclyn Johnson is a seed investor at Create & Cultivate in West Hollywood focused on Beauty and Consumer Goods. Jaclyn Johnson created her career. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, (No Subject)and launched her second multimillion dollar company, Create and Cultivate. Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with asolution, Create and Cultivate, the wildly popular media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen-Z-ers on the career come up. A graduate of NYU, Johnson’s trajectory has been skyrocketing since she founded (No Subject) in 2010. With the launch of Create and Cultivate in 2012, she gained global visibility. Six years later, Create and Cultivate is bigger than ever, with hundreds of thousands of followers and attendees, and over 75 events to date. The conference has landed major cities around the country and boasts sponsors that include top Fortune 500 companies like Amazon, LinkedIn, QuickBooks and Microsoft to the buzziest brand names like Laura Mercier, LaCroix, Clinique, Chandon, Urban Outfitters and more. Past speakers and panelist include the biggest celebs and CEO’s like Kim Kardashian West, Chelsea Handler, Jessica Alba, Chrissy Teigen, Gloria Steinem, Issa Rae, Nicole Richie and more front-runners in fashion, technology, design and business. Named a Forbes 30 Under 30, an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change-agents and disruptors are flexing real influence.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.7M–$3.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 3 | 20% |
| Consumer Goods | 3 | 20% |
| Retail | 2 | 13% |
| Fashion | 2 | 13% |
| Lifestyle | 2 | 13% |

25 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 7 | 47% |
| Pre-Seed | 3 | 20% |
| Angel | 1 | 7% |
| Series A | 1 | 7% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 7 | 47% |
| Canada | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Crown Affair | Crown Affair is a haircare brand that develops haircare products and hair tools for daily maintenance, styling, and scalp care routines. The company offers shampoos, conditioners, hair oils, styling creams, repair treatments, towels, combs, and brushes intended to support different hair textures and care preferences. Its product line includessulfate-free and paraben-free formulations, along with non-aerosol styling and cleansing products for scalp and strand management. The company also provides educational content and haircare guidance focused on washing, air drying, hydration, detangling, and long-term hair maintenance practices. Crown Affair distributes products through direct-to-consumer channels and retail partnerships while supporting digital tools such as hair quizzes and product matching experiences. Its offerings are used for everyday hair cleansing, conditioning, repair, styling, and texture management across multiple hair types. | $5M | Series A | May 12, 2022 |  |
| Diem | Diem is building a social search engine. It’s a dedicated place for people to search, collect, discover and share information, inspired by the way women have been passing knowledge to each other for centuries. Think of it like the best and biggest group chat you’ve ever been a part of, where all the important, silly, quick, private, and freneticknowledge you share is organized and stored for everyone to benefit from.Diem incentivizes the community to generate content and harnesses this data to build proprietary search algorithms that will enable people to discover, and visualize, the collective knowledge of entire communities in just a few seconds.Diem was co-founded by Emma Bates & Divia Singh in 2020. | $3.5M | Seed | May 01, 2022 |  |
| Ceremonia | Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall. |  | Seed | Jan 01, 2022 |  |
| Diem | Diem is building a social search engine. It’s a dedicated place for people to search, collect, discover and share information, inspired by the way women have been passing knowledge to each other for centuries. Think of it like the best and biggest group chat you’ve ever been a part of, where all the important, silly, quick, private, and freneticknowledge you share is organized and stored for everyone to benefit from.Diem incentivizes the community to generate content and harnesses this data to build proprietary search algorithms that will enable people to discover, and visualize, the collective knowledge of entire communities in just a few seconds.Diem was co-founded by Emma Bates & Divia Singh in 2020. | $900K | Pre-Seed | Sep 13, 2021 |  |
| Ronati | At Ronati, our purpose is to support, inspire, and assist all constituents of the art, vintage, and antiques industry. Our simple technology solutions were developed to help the industry to do more than survive, but to thrive as never before.Our inaugural product, the eCommerce Manager (eCM), is the first inventory management tool of its kind.The eCM allows dealers to centralize their inventory and manage it across multiple marketplaces, simply and easily. Built specifically for and with sellers of ever-changing stock, the eCM makes online and offline stock management a breeze. |  | Seed | Oct 10, 2020 |  |
| Haloo | Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. |  | Seed | Oct 04, 2020 |  |
| Haloo | Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. | $48K | Angel | Oct 04, 2020 |  |
| Haloo | Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. |  | Seed | Aug 01, 2020 |  |
| Haloo | Navigating the trademark search and registration process can be daunting and onerous for business owners and entrepreneurs. Heirlume is the first self-serve online trademark search and registration platform that integrates sophisticated legal thinking with technology. We make the complex trademark search and registration process fast, accurate,trusted and affordable for entrepreneurs and enterprise/e-com partners. Our search tool instantly runs the country-specific legal tests (i.e., “likelihood of confusion”) and performs lawyer analysis. Intelligent search algorithms provide an at-a-glance opinion of registerability (conflicts, descriptiveness, obscenity), displayed in simple visuals. Distilling the multiple data sets involved with drafting a trademark application requires time-consuming legal analysis. Our machine learning auto-suggest trademark application builder performs the lawyer work and removes room for error. While our first go to market strategy will target SME individual users, we see huge potential in expanding our market reach through key B2B partnerships as an upsell/add-on to a domain purchase (GoDaddy), or store set-up (Shopify or Amazon). Ultimately, we believe we can make trademark registration quick, easy and affordable, similar to the experience of registering a domain. |  | Angel | Aug 01, 2020 |  |
| Lusso Cloud | Lusso Cloud is a footwear company that manufactures and sells luxury footwear. The company specializes in luxury slip-on sneakers and slippers. Lusso Cloud was founded in 2020 by Chris Noyes, Jon Buscemi, and Robert Dyrdek. |  | Seed | Jun 04, 2020 |  |

10 of 15 investments shown.

## Co-investors
- [XFactor Ventures](https://shizune.co/investors/profile/xfactor-ventures) — VC Fund, 3 deals together
- [Acrew Capital](https://shizune.co/investors/profile/acrew-capital) — VC Fund, 2 deals together
- [Flybridge](https://shizune.co/investors/profile/flybridge-capital) — VC Fund, 2 deals together
- [Stage 1 Fund](https://shizune.co/investors/profile/stage-1-fund) — VC Fund, 2 deals together
- [Accel](https://shizune.co/investors/profile/accel) — VC Fund, 1 deal together
- [Amplifyher Ventures](https://shizune.co/investors/profile/amplifyher-ventures) — VC Fund, 1 deal together

## About Create & Cultivate

VC Fund · West Hollywood, United States

Create & Cultivate is an online platform and offline conference for women looking to create & cultivate the career of their dreams. C&C engages its community online through high-quality content and educational material via the Company’s website, social media, podcast, newsletter, and membership program.

3 contacts available at Create & Cultivate.

| Name | Title | Profile |
| --- | --- | --- |
| Jaclyn Johnson | Vice Chair & Founder | https://shizune.co/investors/profile/jaclyn-johnson |
| Kate Spies | Chief Executive Officer | https://shizune.co/investors/profile/kate-spies |
| Michael Pak | Chief Financial Officer | https://shizune.co/investors/profile/michael-pak-e2b1 |

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## FAQ

### What does Jaclyn Johnson invest in?

Jaclyn Johnson invests primarily in Beauty, Consumer Goods and Retail startups, most often at Seed and Pre-Seed stage. Most of the 15 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Jaclyn Johnson's check size?

Jaclyn Johnson typically joins rounds of $1.7M–$3.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Jaclyn Johnson participates in.

### When did Jaclyn Johnson last invest?

The most recent investment recorded for Jaclyn Johnson closed in May 2022. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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