# Imaginary Ventures

> Imaginary Ventures is a VC fund in New York backing E-Commerce and Fashion. See 100 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 100
- Last investment: Jul 2026
- Lead investor: 29%
- Fund size: $500M
- Last fund: Apr 2022
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/imaginary/
- X (Twitter): https://twitter.com/ImaginaryFund
- Website: https://imaginary.co/

Imaginary Ventures is a VC fund in New York focused on E-Commerce and Fashion. Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US.The firm seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe.Imaginary Ventures is based in New York, New York.Investments include Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, Universal Standard and others.

## Contacts

5 contacts available for Imaginary Ventures. Shizune tracks 8 team members at Imaginary Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/imaginary-ventures?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2M–$12M |
| Series A | $7M–$27M |
| Series B | $12M–$110M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 18 | 18% |
| Fashion | 14 | 14% |
| Beauty | 13 | 13% |
| Food and Beverage | 12 | 12% |
| Retail | 9 | 9% |

90 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 27 | 27% |
| Series A | 24 | 24% |
| Series B | 14 | 14% |
| Funding Round | 7 | 7% |
| Series C | 5 | 5% |

10 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 58 | 58% |
| Canada | 2 | 2% |
| United Kingdom | 2 | 2% |
| Mexico | 1 | 1% |
| Sweden | 1 | 1% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Andrew Maxman | Principal | 4 | https://shizune.co/investors/profile/andrew-maxman |
| Natalie Massenet | Co-Founder & Partner | 17 | https://shizune.co/investors/profile/natalie-massenet |
| Tara Campbell | Associate | 0 | https://shizune.co/investors/profile/tara-campbell-3463 |
| Natalie Massenet | Co-Founder & Partner | 5 | https://shizune.co/investors/profile/natalie-massenet-7403 |
| Nick Brown | Co-Founder, Managing Partner | 5 | https://shizune.co/investors/profile/nick-brown-b69e |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| GlossGenius | GlossGenius is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companiesthrough client interaction and marketing automation. | $44M | Series D | Jul 21, 2026 |  |
| Genius AI | Genius AI is a company that creates automated personal assistant software for appointment management. The software from the company accepts bookings and payments, monitors clients and tracks their history, organizes personal calendars, and reports analytics, allowing beauty professionals and freelancers to manage and develop their companies throughclient interaction and marketing automation. | $44M | Series D | Jul 21, 2026 |  |
| Bathhouse | Bathhouse is a wellness spa that offers a range of services designed to help guests look, feel, and perform their best. | $35M | Venture - Series Unknown | May 05, 2026 |  |
| Sweet Chemistry | Sweet Chemistry is a manufacturer and supplier of face serum and skin care products. | $1.5M | Seed | Apr 12, 2026 |  |
| Nordic Knots | Nordic Knots is an e-commerce store that offers home decor products such as rugs, flatweave, plush, shaggy, jute, and runners. | $100M | Venture - Series Unknown | Mar 26, 2026 |  |
| Hook | Hook operates as a music expression platform that harnesses the power of AI. | $15.8M | Series A | Feb 18, 2026 |  |
| BERO | BERO is a non-alcoholic beer company that offers variety of beers. |  | Private Equity | Jan 20, 2026 |  |
| Point Of View | Point Of View is a cosmetic company that sells beauty and personal care products. |  | Seed | Jan 01, 2026 |  |
| Reale Actives | Reale Actives is a skincare company that specialises in simplified, clinically-backed solutions for acne-prone skin. |  | Seed | Jan 01, 2026 |  |
| Santo Taco | Santo Taco is a New York City-based modern taqueria inspired by authentic Mexico City street food culture. The brand focuses on high-quality, hand-pressed tortillas and premium fillings such as carne asada, carnitas, and vegetarian options. With a fast-casual dining model and minimalist branding, Santo Taco blends traditional Mexican flavors with acontemporary NYC food experience across its SoHo and Union Square locations. |  | Seed | Jan 01, 2026 |  |

10 of 100 investments shown.

## Co-investors
- [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures) — VC Fund, 10 deals together
- [Greylock](https://shizune.co/investors/profile/greylock) — VC Fund, 7 deals together
- [Fifth Wall](https://shizune.co/investors/profile/fifth-wall-ventures-management) — VC Fund, 6 deals together
- [Index Ventures](https://shizune.co/investors/profile/index-ventures) — VC Fund, 6 deals together
- [Alliance Consumer Growth](https://shizune.co/investors/profile/alliance-consumer-growth) — VC Fund, 5 deals together
- [Almanac Insights](https://shizune.co/investors/profile/almanac-investments) — VC Fund, 5 deals together

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## FAQ

### What does Imaginary Ventures invest in?

Imaginary Ventures invests primarily in E-Commerce, Fashion and Beauty startups, most often at Seed and Series A stage. Most of the 100 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Imaginary Ventures's check size?

Imaginary Ventures typically joins rounds of $2M–$12M at Seed, $7M–$27M at Series A and $12M–$110M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Imaginary Ventures participates in.

### How do I contact Imaginary Ventures?

Public channels for Imaginary Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Imaginary Ventures?

The team at Imaginary Ventures includes Andrew Maxman (Principal), Natalie Massenet (Co-Founder & Partner) and Tara Campbell (Associate), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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