True Beauty Ventures
VC Fund
New York, United States
True Beauty Ventures is a VC fund in New York focused on Beauty and Cosmetics. True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.
- Total investments:
- 34
- Last investment:
- Lead investor:
- 47%
- Fund size:
- $75M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries True Beauty Ventures invests in
Stages True Beauty Ventures invests in
Countries True Beauty Ventures invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $400k–$8M
- Series A
- $3M–$13M
Investment Focus
Industry
- Beauty 13 (38%)
- Cosmetics 7 (21%)
- E-Commerce 7 (21%)
- Wellness 5 (15%)
- Health Care 5 (15%)
Stage
- Seed 8 (24%)
- Series A 6 (18%)
- Series B 4 (12%)
- Funding Round 3 (9%)
- Venture - Series Unknown 3 (9%)
Country
- United States 18 (53%)
- Canada 1 (3%)
- Croatia 1 (3%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Cristina Nuñez
Co-Founder & General Partner
|
Co-Founder & General Partner | Total investments: 15 | Find email | |
Richard Gersten
Co-Founder and Managing Partner
|
Co-Founder and Managing Partner | Total investments: 9 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Wizard Wellness is a drug-free allergy care brand reimagining sinus health through nasal microbiome science. It develops wellness-focused products like probiotic nasal sprays, inhalers, oral strips, and sinus rinse kits designed to support nasal balance and reduce irritation from allergens. Founded in 2025, the company blends skincare-styleroutines with biotech-inspired ingredients to deliver daily, non-medicated allergy relief and long-term nasal wellness. | $8M / Seed / Sep 03, 2026 | ||
| Biologica provides supplements designed to support women through the reproductive years, perimenopause, and post menopause stages. | $7M / Seed / Dec 09, 2025 | ||
| Crown Affair is a haircare brand that develops haircare products and hair tools for daily maintenance, styling, and scalp care routines. The company offers shampoos, conditioners, hair oils, styling creams, repair treatments, towels, combs, and brushes intended to support different hair textures and care preferences. Its product line includessulfate-free and paraben-free formulations, along with non-aerosol styling and cleansing products for scalp and strand management. The company also provides educational content and haircare guidance focused on washing, air drying, hydration, detangling, and long-term hair maintenance practices. Crown Affair distributes products through direct-to-consumer channels and retail partnerships while supporting digital tools such as hair quizzes and product matching experiences. Its offerings are used for everyday hair cleansing, conditioning, repair, styling, and texture management across multiple hair types. | $9M / Series B / Nov 15, 2024 | ||
| Launched in April 2018, maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity. Working closely with best-in-class factories, each of maude's body-safe products are made to be both easy-to-use and to elevate an everyday experience destigmatizing and modernizing sexualhealth. | $13.5M / Series A / Nov 12, 2024 | ||
| Sofie Pavitt Face is a new series of studio-grade skincare designed to treat problematic skin. | Seed / Oct 03, 2024 | ||
| The Maker provides customers with all-inclusive vegan and cruelty-free fragrances and vintage-themed hotel facilities. | Seed / Jul 12, 2024 | ||
| Iris&Romeo is the owner of a beauty brand that sells skincare products. Customers may take care of their skin and have coverage with the company's clean beauty products, which include serums, moisturizers, sunscreens, and blue light and pollution protectors. | $3M / Series A / Dec 19, 2023 | ||
| The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peacefragrance. | Venture - Series Unknown / Nov 01, 2023 | ||
| Excessively good sunscreen | $6M / Series A / Mar 20, 2023 | ||
| Youth Foria is a cosmetics manufacturer and online retailer. manufacturing of personal care products. They make makeup that's for their skin, so you can sleep in it. They are biobased ingredients based on green chemistry principles. For inquiries, telephone and email are used. | $400K / Seed / Mar 06, 2023 | ||
| See all 34 investments → | |||
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FAQ
What does True Beauty Ventures invest in?
True Beauty Ventures invests primarily in Beauty, Cosmetics and E-Commerce startups, most often at Seed and Series A stage. Most of the 34 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does True Beauty Ventures invest in?
True Beauty Ventures typically joins rounds of $400k–$8M at Seed and $3M–$13M at Series A. These are whole funding-round sizes, not True Beauty Ventures's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds True Beauty Ventures took part in.
How do I contact True Beauty Ventures?
Public channels for True Beauty Ventures include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at True Beauty Ventures?
The team at True Beauty Ventures includes Cristina Nuñez (Co-Founder & General Partner) and Richard Gersten (Co-Founder and Managing Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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