# True Beauty Ventures

> True Beauty Ventures is a VC fund in New York backing Beauty and Cosmetics. See 31 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 31
- Last investment: Dec 2025
- Lead investor: 52%
- Last fund: Aug 2021
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/true-beauty-ventures
- Website: https://www.truebeautyventures.com/

True Beauty Ventures is a VC fund in New York focused on Beauty and Cosmetics. True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.

## Contacts

5 contacts available for True Beauty Ventures. Shizune tracks 2 team members at True Beauty Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/true-beauty-ventures?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $400k–$7M |
| Series A | $3M–$13M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 13 | 42% |
| Cosmetics | 7 | 23% |
| E-Commerce | 7 | 23% |
| Manufacturing | 5 | 16% |
| Wellness | 4 | 13% |

20 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 7 | 23% |
| Series A | 6 | 19% |
| Series B | 4 | 13% |
| Funding Round | 3 | 10% |
| Venture - Series Unknown | 3 | 10% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 17 | 55% |
| Canada | 1 | 3% |
| Croatia | 1 | 3% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Cristina Nuñez | Co-Founder & General Partner | 13 | https://shizune.co/investors/profile/cristina-nu%C3%B1ez |
| Richard Gersten | Co-Founder and Managing Partner | 9 | https://shizune.co/investors/profile/richard-gersten-2 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Biologica | Biologica provides supplements designed to support women through the reproductive years, perimenopause, and post menopause stages. | $7M | Seed | Dec 09, 2025 |  |
| Crown Affair | Crown Affair is a haircare brand that develops haircare products and hair tools for daily maintenance, styling, and scalp care routines. The company offers shampoos, conditioners, hair oils, styling creams, repair treatments, towels, combs, and brushes intended to support different hair textures and care preferences. Its product line includessulfate-free and paraben-free formulations, along with non-aerosol styling and cleansing products for scalp and strand management. The company also provides educational content and haircare guidance focused on washing, air drying, hydration, detangling, and long-term hair maintenance practices. Crown Affair distributes products through direct-to-consumer channels and retail partnerships while supporting digital tools such as hair quizzes and product matching experiences. Its offerings are used for everyday hair cleansing, conditioning, repair, styling, and texture management across multiple hair types. | $9M | Series B | Nov 15, 2024 |  |
| Maude | Launched in April 2018, maude is an essentials brand on a mission to make intimacy better for all people through quality, simplicity, and inclusivity. Working closely with best-in-class factories, each of maude's body-safe products are made to be both easy-to-use and to elevate an everyday experience destigmatizing and modernizing sexualhealth. | $13.5M | Series A | Nov 12, 2024 |  |
| Sofie Pavitt Face | Sofie Pavitt Face is a new series of studio-grade skincare designed to treat problematic skin. |  | Seed | Oct 03, 2024 |  |
| The Maker | The Maker provides customers with all-inclusive vegan and cruelty-free fragrances and vintage-themed hotel facilities. |  | Seed | Jul 12, 2024 |  |
| Iris&Romeo | Iris&Romeo is the owner of a beauty brand that sells skincare products. Customers may take care of their skin and have coverage with the company's clean beauty products, which include serums, moisturizers, sunscreens, and blue light and pollution protectors. | $3M | Series A | Dec 19, 2023 |  |
| The 7 Virtues Beauty | The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peacefragrance. |  | Venture - Series Unknown | Nov 01, 2023 |  |
| The 7 Virtues Beauty | The 7 Virtues Beauty manufactures and markets perfumes to help finance causes for peace. Our contemporary collection includes: Orange Blossom Rose Amber, Vetiver Elemi, Grapefruit Lime, Patchouli Citrus, Jasmine Neroli and Vanilla Woods. We also have a peace blend box that empowers you to blend our fragrances and create your own signature peacefragrance. |  | Venture - Series Unknown | Nov 01, 2023 |  |
| Vacation | Excessively good sunscreen | $6M | Series A | Mar 20, 2023 |  |
| Youthforia | Youth Foria is a cosmetics manufacturer and online retailer. manufacturing of personal care products. They make makeup that's for their skin, so you can sleep in it. They are biobased ingredients based on green chemistry principles. For inquiries, telephone and email are used. | $400K | Seed | Mar 06, 2023 |  |

10 of 31 investments shown.

## Co-investors
- [Springboard Growth Capital](https://shizune.co/investors/profile/springboard-fund) — VC Fund, 4 deals together
- [Montage Ventures](https://shizune.co/investors/profile/montage-ventures) — VC Fund, 3 deals together
- [Willow Growth Partners](https://shizune.co/investors/profile/willow-growth-partners) — VC Fund, 3 deals together
- [Fable Investments](https://shizune.co/investors/profile/fable-investments) — VC Fund, 2 deals together
- [New Money Ventures](https://shizune.co/investors/profile/new-money-ventures) — VC Fund, 2 deals together
- [Recharge Capital](https://shizune.co/investors/profile/recharge-capital-3d5d) — VC Fund, 2 deals together

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## FAQ

### What does True Beauty Ventures invest in?

True Beauty Ventures invests primarily in Beauty, Cosmetics and E-Commerce startups, most often at Seed and Series A stage. Most of the 31 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is True Beauty Ventures's check size?

True Beauty Ventures typically joins rounds of $400k–$7M at Seed and $3M–$13M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds True Beauty Ventures participates in.

### How do I contact True Beauty Ventures?

Public channels for True Beauty Ventures include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at True Beauty Ventures?

The team at True Beauty Ventures includes Cristina Nuñez (Co-Founder & General Partner) and Richard Gersten (Co-Founder and Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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