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Tom Peterson, Co-Founder & General Partner at Social Leverage

Tom Peterson

Co-Founder & General Partner @ Social Leverage

Phoenix, United States

Tom Peterson is a seed investor at Social Leverage in Phoenix focused on Software and E-Commerce. Tom Peterson is based out of Scottsdale, Arizona, and is the Managing partner of Social Leverage. Tom Peterson attended the W. P. Carey School of Business – Arizona State University. Tom Peterson has been recognized by Institutional Investor as one of the super angels.

Total investments:
12
Last investment:
Lead investor:
8%

Last updated:

Industries Tom Peterson invests in

SoftwareE-CommerceAdvertisingB2BiOS

Stages Tom Peterson invests in

SeedSeries ASeries BFunding RoundVenture - Series Unknown

Countries Tom Peterson invests in

United States

Round sizes

Seed $650k–$2.5MSeries A $4.1M–$7M

Contacts

TypeContactValidation
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Personal email
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Round size

Seed
$650k–$2.5M
Series A
$4.1M–$7M

Investment Focus

Industry

  • Software 3 (25%)
  • E-Commerce 2 (17%)
  • Advertising 2 (17%)
  • B2B 1 (8%)
  • iOS 1 (8%)
See all 32 industries →

Stage

  • Seed 4 (33%)
  • Series A 3 (25%)
  • Series B 1 (8%)
  • Funding Round 1 (8%)
  • Venture - Series Unknown 1 (8%)

Investments

CompanyDescriptionRoundLinks
Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. $14M / Series B / Oct 18, 2018
Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. We help B2B companies find more relevant targets in less time, improve lead quality throughout the pipeline and drive consistent revenue growth. Rev makes sales development your $4.1M / Series A / Jun 01, 2018
Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. $7M / Series A / Mar 14, 2017
TrueFacet is a modern alternative for buying and selling jewelry and watches. They are an online marketplace rooted in trust, transparency and authenticity, where both buyers and sellers get the best value for their item, period.By integrating multiple points of expertise and relationships to ensure quality, they offer a comprehensive suite ofauthenticity services that makes buying and selling easy. No other jewelry marketplace offers the rigor of their authentication processes or the passion of their customer service team.They take their job – and their customers – very seriously. Their diverse experts hail from some of the most coveted jewelers in the industry, and spend a lot of time and effort verifying each item to ensure its value and authenticity. Beyond that, they thoroughly vet their vendors to make sure they uphold the highest level of integrity. They are constantly finding new ways to provide authentic jewelry at the best value. At the end of the day, 100 percent authentic jewelry doesn’t just look better, it feels better too. $6M / Series A / Sep 20, 2016
Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. $2.5M / Seed / Jun 29, 2016
TrueFacet is a modern alternative for buying and selling jewelry and watches. They are an online marketplace rooted in trust, transparency and authenticity, where both buyers and sellers get the best value for their item, period.By integrating multiple points of expertise and relationships to ensure quality, they offer a comprehensive suite ofauthenticity services that makes buying and selling easy. No other jewelry marketplace offers the rigor of their authentication processes or the passion of their customer service team.They take their job – and their customers – very seriously. Their diverse experts hail from some of the most coveted jewelers in the industry, and spend a lot of time and effort verifying each item to ensure its value and authenticity. Beyond that, they thoroughly vet their vendors to make sure they uphold the highest level of integrity. They are constantly finding new ways to provide authentic jewelry at the best value. At the end of the day, 100 percent authentic jewelry doesn’t just look better, it feels better too. $2.7M / Venture - Series Unknown / Aug 22, 2015
Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. $1.4M / Seed / Jun 30, 2015
ONtheGO Platforms is a developer of software applications for smart glasses. It offers a gesture recognition software that turns any mobile device with a standard camera into a gesture interface, for runners, and endurance athletes. It was founded in 2012 and is headquartered in Portland, Oregon. $713.2K / Seed / Jan 06, 2014
ONtheGO Platforms is a developer of software applications for smart glasses. It offers a gesture recognition software that turns any mobile device with a standard camera into a gesture interface, for runners, and endurance athletes. It was founded in 2012 and is headquartered in Portland, Oregon. $713.2K / Seed / Jan 01, 2014
New Hive is the blank canvas of the web. It's mission is to encourage creative expression online. Seed / Jan 17, 2013
See all 12 investments →

Co-Investors

Social Leverage

About Social Leverage

VC Fund · Phoenix, United States

Social Leverage is a seed stage venture capital firm founded in 2009 in Scottsdale, Arizona. We invest in founders building the future of finance and vertical AI. We are typically the first institutional check into a company that has raised less than $2M, writing $1M to $2M initially, and often lead or co-lead. The firm manages five funds and a fund of funds, with $300M+ AUM and 150+ portfolio companies including Robinhood, beehiiv, Kustomer, and Manscaped. Managing partners are Howard Lindzon, Tom Peterson, Gary Benitt, and Matt Ober.

Social Leverage Contacts

NameEmailPhoneSocials
Tom Peterson
Tom Peterson Co-Founder & General Partner
Gary Benitt
Gary Benitt Managing Partner
Howard Lindzon
Howard Lindzon Founder & General Partner
Matt Ober
Matt Ober General Partner

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FAQ

What does Tom Peterson invest in?

Tom Peterson invests primarily in Software, E-Commerce and Advertising startups, most often at Seed and Series A stage. Most of the 12 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What round sizes does Tom Peterson invest in?

Tom Peterson typically joins rounds of $650k–$2.5M at Seed and $4.1M–$7M at Series A. These are whole funding-round sizes, not Tom Peterson's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Tom Peterson took part in.

How do I contact Tom Peterson?

Public channels for Tom Peterson include LinkedIn, X (Twitter) and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Tom Peterson last invest?

The most recent investment recorded for Tom Peterson closed in Oct 2018. Shizune tracks 12 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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