# Tom Peterson

> Tom Peterson is a seed investor at Social Leverage (Phoenix) backing Software and E-Commerce. See 12 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Social Leverage](https://shizune.co/investors/profile/social-leverage)
- Location: Phoenix, United States
- Total investments: 12
- Last investment: Oct 2018
- Lead investor: 8%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/tom-peterson-78693715
- X (Twitter): https://twitter.com/thetompeterson
- Website: https://x.com/thetompeterson
- Facebook: https://www.facebook.com/plyhky

Tom Peterson is a seed investor at Social Leverage in Phoenix focused on Software and E-Commerce. Tom is a General Partner and Co-Founder of Social Leverage. Tom and Howard were recognized by Institutional Investor as one of the “super angels,” where they were depicted as helping to reorganize early-stage investing with disciplined capital, uniform investing rules, and a sense of community that traditional venture capital took notice of.Asan angel investor and fund manager for over a decade, Peterson has closed 100+ investments. He manages the day-to-day business of Social Leverage and assists portfolio companies in need with operational and corporate development expertise. He has a strong fiduciary presence with experience as President & COO of NASDAQ ($NTRL) prior to leading the privatization of the company.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $650k–$2.5M |
| Series A | $4.1M–$7M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 25% |
| E-Commerce | 2 | 17% |
| Advertising | 2 | 17% |
| Marketplace | 2 | 17% |
| B2B | 1 | 8% |

32 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 33% |
| Series A | 3 | 25% |
| Funding Round | 2 | 17% |
| Series B | 1 | 8% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ProducePay | Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. | $14M | Series B | Oct 18, 2018 |  |
| GetRev | Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. We help B2B companies find more relevant targets in less time, improve lead quality throughout the pipeline and drive consistent revenue growth. Rev makes sales development your | $4.1M | Series A | Jun 01, 2018 |  |
| ProducePay | Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. | $7M | Series A | Mar 14, 2017 |  |
| TrueFacet | TrueFacet is a modern alternative for buying and selling jewelry and watches. They are an online marketplace rooted in trust, transparency and authenticity, where both buyers and sellers get the best value for their item, period.By integrating multiple points of expertise and relationships to ensure quality, they offer a comprehensive suite ofauthenticity services that makes buying and selling easy. No other jewelry marketplace offers the rigor of their authentication processes or the passion of their customer service team.They take their job – and their customers – very seriously. Their diverse experts hail from some of the most coveted jewelers in the industry, and spend a lot of time and effort verifying each item to ensure its value and authenticity. Beyond that, they thoroughly vet their vendors to make sure they uphold the highest level of integrity. They are constantly finding new ways to provide authentic jewelry at the best value. At the end of the day, 100 percent authentic jewelry doesn’t just look better, it feels better too. | $6M | Series A | Sep 20, 2016 |  |
| ProducePay | Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. | $2.5M | Seed | Jun 29, 2016 |  |
| TrueFacet | TrueFacet is a modern alternative for buying and selling jewelry and watches. They are an online marketplace rooted in trust, transparency and authenticity, where both buyers and sellers get the best value for their item, period.By integrating multiple points of expertise and relationships to ensure quality, they offer a comprehensive suite ofauthenticity services that makes buying and selling easy. No other jewelry marketplace offers the rigor of their authentication processes or the passion of their customer service team.They take their job – and their customers – very seriously. Their diverse experts hail from some of the most coveted jewelers in the industry, and spend a lot of time and effort verifying each item to ensure its value and authenticity. Beyond that, they thoroughly vet their vendors to make sure they uphold the highest level of integrity. They are constantly finding new ways to provide authentic jewelry at the best value. At the end of the day, 100 percent authentic jewelry doesn’t just look better, it feels better too. | $2.7M |  | Aug 22, 2015 |  |
| ProducePay | Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, ProducePay is eliminating the economic and food waste caused by the volatile, opaque, and fragmented nature of today’s global fresh produce supply chain. The AgTech company’s Predictable Commerce Platform is giving growers and buyers greater control of their business by providingunprecedented access to each other, capital, trading, insights and greater supply chain visibility. Consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This transformational approach is unlocking economic value, and creating a more sustainable global fresh produce industry. | $1.4M | Seed | Jun 30, 2015 |  |
| ONtheGO Platforms | ONtheGO Platforms is a developer of software applications for smart glasses. It offers a gesture recognition software that turns any mobile device with a standard camera into a gesture interface, for runners, and endurance athletes. It was founded in 2012 and is headquartered in Portland, Oregon. | $713.2K | Seed | Jan 06, 2014 |  |
| ONtheGO Platforms | ONtheGO Platforms is a developer of software applications for smart glasses. It offers a gesture recognition software that turns any mobile device with a standard camera into a gesture interface, for runners, and endurance athletes. It was founded in 2012 and is headquartered in Portland, Oregon. | $713.2K | Seed | Jan 01, 2014 |  |
| NewHive | New Hive is the blank canvas of the web. It's mission is to encourage creative expression online. |  | Seed | Jan 17, 2013 |  |

10 of 12 investments shown.

## Co-investors
- [Outlander Fund I Archimedes](https://shizune.co/investors/profile/arena-ventures) — VC Fund, 3 deals together
- [Founders' Co-op](https://shizune.co/investors/profile/founders-co-op) — VC Fund, 2 deals together
- [Freestyle Capital](https://shizune.co/investors/profile/freestyle-capital) — VC Fund, 2 deals together
- [Maveron](https://shizune.co/investors/profile/maveron) — VC Fund, 2 deals together
- [Moonshots Capital](https://shizune.co/investors/profile/moonshots-capital) — VC Fund, 2 deals together
- [Red Bear Angels](https://shizune.co/investors/profile/red-bear-angels) — VC Fund, 2 deals together

## About Social Leverage

VC Fund · Phoenix, United States

Social Leverage is a Venture Capital firm which specializes in early-stage and seed-stage investments in the Software, Consumer, and Fintech industries. Their investment selection process combines fundamental business evaluation, supported by two decades of domain experience building, valuing, and selling companies, with a strong deal flowpipeline consisting of top-ranked VC / PE funds, exceptional entrepreneurs and innovative management teams. Social Leverage uses these value drivers to invest in the best capital light companies with a viable product, serving a large addressable market, and solving a known pain point. Notable investments include Robinhood, Kustomer, Angellist, Wag, EToro, and Ticketfly.

4 contacts available at Social Leverage.

| Name | Title | Profile |
| --- | --- | --- |
| Tom Peterson | Co-Founder & General Partner | https://shizune.co/investors/profile/tom-peterson-5 |
| Gary Benitt | Managing Partner | https://shizune.co/investors/profile/gary-benitt |
| Howard Lindzon | Founder & General Partner | https://shizune.co/investors/profile/howard-lindzon |
| Matt Ober | General Partner | https://shizune.co/investors/profile/matt-ober |

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## FAQ

### What does Tom Peterson invest in?

Tom Peterson invests primarily in Software, E-Commerce and Advertising startups, most often at Seed and Series A stage. Most of the 12 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Tom Peterson's check size?

Tom Peterson typically joins rounds of $650k–$2.5M at Seed and $4.1M–$7M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Tom Peterson participates in.

### When did Tom Peterson last invest?

The most recent investment recorded for Tom Peterson closed in Oct 2018. Shizune tracks 12 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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