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Rob Toms, Managing Director at Smedvig Ventures

Rob Toms

Managing Director @ Smedvig Ventures

London, United Kingdom

Rob Toms is a Managing Director at Smedvig Capital, which he joined in 2001. He has particular experience in FMCG, retail, support services, financial services and property.Prior to joining Smedvig Capital, Rob was a director at Jardine International Motors, a $4bn auto industry group. There he was responsible for strategy and M&A,completing transactions both in Europe and in the US. Previously he spent six years in strategy consulting at Bain & Company, leading assignments on strategic, operational and organisational issues for clients in a variety of sectors. He has an MBA with distinction from London Business School.He is a board member at Exchange Group, Tusker, PPC, Mediamorph and myhomemove (Chairman). Rob was previously a board member of Selstor (Chairman), Protego (Chairman), Streetcar and Almondy.

Total investments:
1
Last investment:
Lead investor:
100%

Last updated:

Industries Rob Toms invests in

SaaSConsultingMarket Research

Stages Rob Toms invests in

Series A

Countries Rob Toms invests in

United Kingdom

Contacts

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Personal email
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Investment Focus

Industry

  • SaaS 1 (100%)
  • Consulting 1 (100%)
  • Market Research 1 (100%)

Investments

CompanyDescriptionRoundLinks
proSapient is a primary research platform helping consultants and investors gather the data they need to make those big decisions. The platform has developed into a single point of primary research that is easy to use and allows their clients to quickly access the best research, whilst managing diligence projects and collaborating with colleagues.proSapient was founded in 2017 and is headquartered in London, England. $10M / Series A / Jan 18, 2021

Co-Investors

Smedvig Ventures

About Smedvig Ventures

VC Fund · London, United Kingdom

Smedvig Ventures helps B2B tech teams scale more confidently. We invest between €4-8m in rounds of up to €20m across Europe. We support our select portfolio of ambitious teams from early traction to inspiring success stories focusing on taking founder led businesses to strong leadership teams and from product market fit to go-to market fit onwards.We’ve made this journey countless times over more than two decades and provide focused input that creates the biggest impact. The Smedvig family have been passionate about innovation for over 100 years. Put simply, having their complete backing means we can give you ours.

Smedvig Ventures Contacts

NameEmailPhoneSocials
Jon Lerner
Jon Lerner Partner
Rob Toms
Rob Toms Managing Director
Alistair Cairns
Alistair Cairns Managing Director
Freddie Kalfayan
Freddie Kalfayan Principal

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Hospitality
EdTech
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Google
Construction
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CleanTech
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Email
Artificial Intelligence
Social Impact
SaaS
Energy
Mobile
Consumer
Health Care
Enterprise Software
Local
Platforms
Travel
InsurTech
Cryptocurrency
Oil and Gas
Film
Retail
Payments
Marketplace
Fitness
Organic Food
Machine Learning
Agriculture (AgTech)
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Facebook
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Social Network
Medical Device
Education
Wellness
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Legal
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Theatre
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Cannabis
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Life Science
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FAQ

What does Rob Toms invest in?

Rob Toms invests primarily in SaaS, Consulting and Market Research startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

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Public channels for Rob Toms include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Rob Toms last invest?

The most recent investment recorded for Rob Toms closed in Jan 2021. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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