# Rob Toms

> Rob Toms is a Series A investor at Smedvig Ventures (London) backing SaaS and Consulting. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Smedvig Ventures](https://shizune.co/investors/profile/smedvig-capital)
- Location: London, United Kingdom
- Total investments: 1
- Last investment: Jan 2021
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/robert-toms-13316a13

Rob Toms is a Managing Director at Smedvig Capital, which he joined in 2001. He has particular experience in FMCG, retail, support services, financial services and property.Prior to joining Smedvig Capital, Rob was a director at Jardine International Motors, a $4bn auto industry group. There he was responsible for strategy and M&A,completing transactions both in Europe and in the US. Previously he spent six years in strategy consulting at Bain & Company, leading assignments on strategic, operational and organisational issues for clients in a variety of sectors. He has an MBA with distinction from London Business School.He is a board member at Exchange Group, Tusker, PPC, Mediamorph and myhomemove (Chairman). Rob was previously a board member of Selstor (Chairman), Protego (Chairman), Streetcar and Almondy.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 1 | 100% |
| Consulting | 1 | 100% |
| Market Research | 1 | 100% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| proSapient | proSapient is a primary research platform helping consultants and investors gather the data they need to make those big decisions. The platform has developed into a single point of primary research that is easy to use and allows their clients to quickly access the best research, whilst managing diligence projects and collaborating with colleagues.proSapient was founded in 2017 and is headquartered in London, England. | $10M | Series A | Jan 18, 2021 |  |

1 of 1 investments shown.

## Co-investors
- [24 Haymarket](https://shizune.co/investors/profile/24-haymarket) — VC Fund, 1 deal together

## About Smedvig Ventures

VC Fund · London, United Kingdom

Smedvig Ventures helps B2B tech teams scale more confidently. We invest between €4-8m in rounds of up to €20m across Europe. We support our select portfolio of ambitious teams from early traction to inspiring success stories focusing on taking founder led businesses to strong leadership teams and from product market fit to go-to market fit onwards.We’ve made this journey countless times over more than two decades and provide focused input that creates the biggest impact. The Smedvig family have been passionate about innovation for over 100 years. Put simply, having their complete backing means we can give you ours.

5 contacts available at Smedvig Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Cristian Young | CFO | https://shizune.co/investors/profile/cris-young |
| Jon Lerner | Partner | https://shizune.co/investors/profile/jon-lerner-2 |
| Rob Toms | Managing Director | https://shizune.co/investors/profile/rob-toms |
| Alistair Cairns | Managing Director | https://shizune.co/investors/profile/alistair-cairns |
| Freddie Kalfayan | Principal | https://shizune.co/investors/profile/freddie-kalfayan |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Rob Toms invest in?

Rob Toms invests primarily in SaaS, Consulting and Market Research startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Rob Toms last invest?

The most recent investment recorded for Rob Toms closed in Jan 2021. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co