Michael Pierce
Partner, Co-Founder @ Digi Ventures
Los Angeles, United States
Michael Pierce is a seed investor at Digi Ventures in Los Angeles focused on Software and E-Commerce. Michael Pierce joined Raw Milk as Chief Executive Officer in 2020. Michael is a well respected investor in Los Angeles. As an entrepreneur he Co-Founded Pierce Williams Entertainment and Zero Gravity Management and he produced and financed 10 feature films with combined revenues over $200m, including the Oscar nominated film The Cooler.Hisinvestment interests have evolved over the last 15 years. His roots lie in his oil & gas and real estate business in Canada but his keen eye for returns moved his focus to public market equities in the late 2000s. His returns on technology related stocks surpassed his other investments and he shifted his focus to this area and early stage venture as an investor.In 2011 Michael was a founding Partner of venture capital firm, WPSChallenger. Most recently, Michael has gotten closer to the source of innovation by backing technology founders directly as a Angel/Super Angel investor in LA. His diverse and entrepreneurial background give him a distinctive perspective on new businesses and a unique ability to identify and back talented, exceptional founders.Michael has a BA in International Relations from The University of Western Ontario and an LLB from University College London. Michael currently lives in Los Angeles with his wife and two young kids.
- Total investments:
- 10
- Last investment:
- Lead investor:
- 20%
Last updated:
For AI agents: llms.txt
Industries Michael Pierce invests in
Stages Michael Pierce invests in
Countries Michael Pierce invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Seed
- $340k–$8M
- Series A
- $8M–$8M
Investment Focus
Industry
- Software 3 (30%)
- E-Commerce 3 (30%)
- Fashion 2 (20%)
- Health Care 2 (20%)
- Cloud Security 2 (20%)
Stage
- Seed 7 (70%)
- Series A 3 (30%)
Country
- United States 6 (60%)
- United Kingdom 1 (10%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
|
RAW MILK
|
OTT Platform | Seed / Jan 04, 2020 | |
| Silversheet revolutionizes how healthcare facilities manage their workforce, and how healthcare professionals manage their own careers. They've started by tackling a complex and critical part of the daily workflow – physician credentialing. Currently, healthcare administrators are faced with endless paperwork, faxing, and nagging andphysicians are on their own to figure out the complex credential renewal process and stay up-to-date at each facility where they maintain privileges.Silversheet is a breath of fresh air. Facilities can add a new physician in minutes, automatically verify their credentials, and invite doctors to join, empowering them to maintain their qualifications and keep facilities up-to-date and in compliance. | $2.9M / Seed / May 13, 2015 | ||
| Imperva provides activity monitoring, real-time protection, and risk management solutions for critical business data and applications. Imperva is a leading provider of cybersecurity solutions that protect business-critical data and applications in the cloud and on-premisesIt was founded by Shlomo Kramer, Amichai Shulman and Mickey Boodaei in 2002and is based in Redwood Shores, California. | $8M / Series A / Mar 11, 2015 | ||
| DevOps-oriented application security solution. | $8M / Series A / Mar 11, 2015 | ||
| Cargomatic is a real-time on-demand network for Local Truck Availability. Shippers can submit loads and instantly find nearby trucks to service their needs. Since launching in early 2014, Cargomatic has aided the expedition of tens of thousands of deliveries throughout California, Chicago, and metropolitan New York. | $8M / Series A / Jan 29, 2015 | ||
| HelloGiggles is an entertainment and lifestyle brand founded by actress/musician Zooey Deschanel, producer Sophia Rossi and writer Molly McAleer in May 2011. The website is geared toward smart women (although men are always welcome) and covers topics in pop culture, love, friendship, female empowerment, careers, style, food and daily newsimportant to women's lives. HelloGiggles.com is a positive online community with a strict "no gossip" policy. Reader contributions are welcome and published daily. | $1.2M / Seed / Sep 12, 2014 | ||
| Cargomatic is a real-time on-demand network for Local Truck Availability. Shippers can submit loads and instantly find nearby trucks to service their needs. Since launching in early 2014, Cargomatic has aided the expedition of tens of thousands of deliveries throughout California, Chicago, and metropolitan New York. | $2.6M / Seed / Jun 24, 2014 | ||
| Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality, healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Thrive Market carries over 5,000 organicand non-GMO products, and offers 70+ filters and values, allowing you to shop by diet and lifestyle. Over the last 4 years, Thrive Gives has raised over $3.5M to fund food access and environmental sustainability causes. In March 2020, Thrive Market launched a COVID-19 Relief Fund, To date, raising over $1M and supporting over 30,000 families affected by the pandemic. | $8M / Seed / Jan 01, 2014 | ||
| Wauwaa -taking attributes from successful business verticals and uniting them in one common platform.Wauwaa’s 'browse and discover' experience launched in September 2013 combining written and video content, with online shopping and community for parents and growing families.They developed the concept and business manifesto oversix months before collaborating with the now Non Executive Director, and Director of e-commerce for Hackett, Kristine Kirby.As the dream of Wauwaa gradually became reality this growing business demanded more hands. The team at Wauwaa has since grown to nearly 20 full time staff in Helsinki and London and has raised over 1 Million Euros in funding from American and European investors. The service first launched in the UK market in September 2013 and is well on the path to becoming a global leader in e-commerce and content for new parents and growing families. | $340K / Seed / Jul 15, 2013 | ||
| DevOps-oriented application security solution. | $2.4M / Seed / May 20, 2013 |
Co-Investors
About Digi Ventures
Digital Ventures (“digi.”) is the personal investment vehicle of Michael Pierce. We invest in early and later stage seed companies and are both based in Southern California.They invest across a spectrum of sectors and geographies. They are equally excited about consumer and enterprise focused solutions. They are drawn to businesses at have lightcapital costs requirements to get to demonstrable market validation (think <$3m). Accordingly, all their companies leverage the Mobile Web or Native Mobile Apps to scale. And, of course, they expect the markets our companies are transforming to be BIG (think >$10b) but they also need to feel confident that the solutions and products being developed can create meaningful and repeatable revenue at sustainable, industry leading gross margins.
Digi Ventures Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Michael Pierce
Partner, Co-Founder
|
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Angelique Fustukjian
Administration
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FAQ
What does Michael Pierce invest in?
Michael Pierce invests primarily in Software, E-Commerce and Fashion startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Michael Pierce's check size?
Michael Pierce typically joins rounds of $340k–$8M at Seed and $8M–$8M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Michael Pierce participates in.
How do I contact Michael Pierce?
Public channels for Michael Pierce include LinkedIn and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Michael Pierce last invest?
The most recent investment recorded for Michael Pierce closed in Jan 2020. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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