Matt Isaacs
Managing Partner @ Counteract
London, United Kingdom
Matt Isaacs is a seed investor at Counteract in London focused on Software and SaaS. Matt Isaacs is the Co-founder and Managing Partner at Counteract. As one of the founding partners, Matt helped shape Essence into the company it is today. That agency is now the world’s largest independent buyer of digital media with billings in excess of $650MM USD, is 480 people strong, and has offices in London, New York, San Francisco, Seattle,Singapore and Tokyo. Current clients include Google, eBay, Financial Times and Barclays. Matt served as Global CEO of the agency until spring of this year. During his last four years in that role, both billings and headcount doubled every year. Today, as Executive Chairman, Matt oversees the Board, supports the execution of corporate strategy and helps to ensure the legacy of Essence exists well beyond the agency and the industry. Before co-founding Essence Matt was Chief Marketing Officer at Create Services & Goldfish Bank, a subsidiary of Lloyds TSB Group that handled all of the bank’s non LloydsTSB branded retail banking business across 15 brands and with £2B in assets. Matt’s ‘first career’ was in strategy consulting at McKinsey spin-off MMG, where he was part of the core team that built MMG Europe from 14 consultants to 400 across 13 offices. Matt lives on a small farm with his wife, 4 children, 5 hens, lots of sheep and bees in the depths of East Sussex, UK.
- Total investments:
- 10
- Last investment:
- Lead investor:
- 40%
Last updated:
For AI agents: llms.txt
Industries Matt Isaacs invests in
Stages Matt Isaacs invests in
Countries Matt Isaacs invests in
Round sizes
Round size
- Seed
- $373k–$3.7M
Investment Focus
Industry
- Software 4 (40%)
- SaaS 2 (20%)
- AgTech 2 (20%)
- Events 1 (10%)
- Mobile 1 (10%)
Stage
- Seed 5 (50%)
- Series A 1 (10%)
Country
- United Kingdom 5 (50%)
- Germany 1 (10%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Seqana
|
X-Ray-Vision” Monitoring SaaS, for Soil Organic Carbon. To fight climate change, we enable Project Developers and Agri-Food Corporates to measure and understand soil carbon sequestration in an ultra low cost, fast, precise, and affordable way. At planetary scale! | $3.7M / Seed / Jun 17, 2026 | |
Ponda
|
Ponda is a biomaterials company pioneering regenerative-material supply chains. | $2.4M / Seed / Nov 24, 2025 | |
|
Seqana
|
X-Ray-Vision” Monitoring SaaS, for Soil Organic Carbon. To fight climate change, we enable Project Developers and Agri-Food Corporates to measure and understand soil carbon sequestration in an ultra low cost, fast, precise, and affordable way. At planetary scale! | $2.3M / Seed / May 30, 2024 | |
BX
|
Bx is a climate-tech company, we help food brands remove emissions in their food supply chain. We do this with our innovative data-backed reward system, where proceeds from food sales goes directly to growers for regenerating soils and removing carbon from food production. | $2.1M / Seed / Apr 01, 2023 | |
|
BX
|
Bx is a climate-tech company, we help food brands remove emissions in their food supply chain. We do this with our innovative data-backed reward system, where proceeds from food sales goes directly to growers for regenerating soils and removing carbon from food production. | $2M / Seed / Aug 01, 2022 | |
|
BX
|
Bx is a climate-tech company, we help food brands remove emissions in their food supply chain. We do this with our innovative data-backed reward system, where proceeds from food sales goes directly to growers for regenerating soils and removing carbon from food production. | $1.9M / Seed / Jul 01, 2021 | |
Keia Ltd
|
Keia is the online destination that connects practitioners and consumers of wellness services, spanning 27 areas and growing, with a mission to make wellness services accessible and affordable for all. Using technology, Keia supports healthcare professionals to reach new heights with its best-in-class suite of cloud-based business managementsoftware which is designed to make it easy for them to manage and grow their businesses. | $373K / Seed / Feb 15, 2019 | |
|
Keia Ltd
|
Keia is the online destination that connects practitioners and consumers of wellness services, spanning 27 areas and growing, with a mission to make wellness services accessible and affordable for all. Using technology, Keia supports healthcare professionals to reach new heights with its best-in-class suite of cloud-based business managementsoftware which is designed to make it easy for them to manage and grow their businesses. | $799K / Seed / Feb 01, 2018 | |
HeadBox
|
HeadBox is a new online marketplace for creative, inspiring and offsite spaces. They are the first platform in the UK to directly link their Guests (corporate and SME bookers) to their Hosts (owners of those creative, inspiring spaces) allowing you to instantly search, book and pay in an easy and seamless way saving time and hassle when planning aSpace experience. | $1.8M / Series A | |
Crowd Connected
|
Crowd Connected is a multi-award winning UK software start-up. We have developed (and are commercialising) our proprietary big data location intelligence platform. We licence our SaaS and PaaS solutions to businesses who need to understand their customers’ real-world behaviour. | Seed |
Co-Investors
Deepbridge Capital
2 deals together
HTGF (High-Tech Gruenderfonds)
2 deals together
Evenlode
1 deal together
Faber
1 deal together
Pymwymic
1 deal together
About Counteract
Counteract is combating the climate crisis through insight, investment and invention in carbon removal.We offer engineer and scientist entrepreneurs the financial and strategic support to turn fresh ideas into self-sustaining businesses with the potential to capture or store greenhouse gases at global scale.Counteract are seeking answers acrossall fields of emissions removal technology, including (but not limited to) enhanced weathering, blue and soil carbon, direct air capture, afforestation/reforestation and sequestration. Our focus is on the earliest stage of a company’s life - research, prototyping, market development - to prove new theories and unlock new pathways in this vital space.
Counteract Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Andrew Shebbeare
Managing Partner
|
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Matt Isaacs
Managing Partner
|
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Richard Barker
Partner
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2 more contacts available
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FAQ
What does Matt Isaacs invest in?
Matt Isaacs invests primarily in Software, SaaS and AgTech startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Matt Isaacs's check size?
Matt Isaacs typically joins rounds of $373k–$3.7M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Matt Isaacs participates in.
When did Matt Isaacs last invest?
The most recent investment recorded for Matt Isaacs closed in Jun 2026. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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