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Justin Yoshimura, Executive Chairman at Sur La Table, San Francisco

Justin Yoshimura

Executive Chairman @ Sur La Table, San Francisco

San Francisco, United States

Justin Yoshimura is an entrepreneur and investor. He is currently the CEO of CSC Generation, backed by Altos Ventures, Khosla Ventures, Crosslink Capital, Maveron, and Quest Venture Partners. Prior to this, he was SVP at Merkle (acquired by Dentsu for ~$2B) via the acquisition of his company 500friends, a provider of SaaS loyalty marketingsolutions backed by $12M+ from Crosslink Capital, Quest Venture Partners, Intel Capital, Silicon Valley Bank, and YCombinator. He is also the founder and General Partner of RGF, whose publicly announced investments include, Dropoff (seed), First Opinion (seed, former member of the BOD), Next Force Technology (seed), Gigster (seed) Witlee (seed), Dave (seed), Macro Ventures (seed), Imperfect Produce (seed), Firebase (seed - acquired by GOOG), Zencoder (seed - acquired by BCOV), ifeelgoods (seed), Ownlocal (seed), Bounce Exchange (seed, co-lead Series A), Bright Funnel (seed), Mux (seed), BigFinite (seed). Justin began his career when he dropped out of high school to found his first company, which was acquired when he was 19, after exceeding $10M in revenues. Besides entrepreneurship, Justin is passionate about animals, especially dogs, most but not all cats, dolphins, and sea turtles.

Total investments:
13
Last investment:
Lead investor:
8%

Last updated:

Industries Justin Yoshimura invests in

SaaSAdvertisingInternetSoftwareEnterprise Software

Stages Justin Yoshimura invests in

SeedSeries APrivate Equity

Countries Justin Yoshimura invests in

United States

Round sizes

Seed $777k–$3MSeries A $1.5M–$6.4M

Contacts

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Round size

Seed
$777k–$3M
Series A
$1.5M–$6.4M

Investment Focus

Industry

  • SaaS 4 (31%)
  • Advertising 4 (31%)
  • Internet 3 (23%)
  • Software 3 (23%)
  • Enterprise Software 3 (23%)
See all 27 industries →

Stage

  • Seed 8 (62%)
  • Series A 3 (23%)
  • Private Equity 1 (8%)

Investments

CompanyDescriptionRoundLinks
LTV.ai LTV.ai
TV.ai uses artificial intelligence (AI) and membership models to enhance Customer Lifetime Value (CLTV), which directly leads to higher earnings for businesses. $5.2M / Series A / Jan 01, 2025
Dave Dave
Dave is upending the banking industry with its suite of breakthrough financial products. From banking with no hidden fees, free access to $250 of overdraft, credit building and access to additional side work opportunities, Dave products are improving the financial health of its members. The company is also one of the fastest growing financial appsin history with more than 12 million members in under 4 years.As the finance version of David and Goliath taking on the big banks, Dave helps its 12 million customers budget, find work, build credit, and access income to cover immediate expenses. Dave is designed to stand in for the friend or family member that you turn to for immediate money or financial advice. $3M / Seed / Apr 25, 2017
Macro Macro
Macro is a disruptive media company focused on the multicultural market. Macro specializes in creating film, television and digital content for a multicultural audience. The company works to marry gifted storytellers with the sorely-needed capital to bring their stories to life, and doing so across traditional and unconventional platforms anddistribution channels. Private Equity / Sep 02, 2015
Macro Macro
Macro is a disruptive media company focused on the multicultural market. Macro specializes in creating film, television and digital content for a multicultural audience. The company works to marry gifted storytellers with the sorely-needed capital to bring their stories to life, and doing so across traditional and unconventional platforms anddistribution channels. Seed / Sep 02, 2015
Wunderkind Wunderkind
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkinddrives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when. Learn more at wunderkind.co. $6.4M / Series A / Aug 10, 2015
Wunderkind Wunderkind
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkinddrives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when. Learn more at wunderkind.co. $1.5M / Seed / May 24, 2013
Wunderkind Wunderkind
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkinddrives $1.2 billion dollars annually in directly attributable revenue for top e-commerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when. Learn more at wunderkind.co. $1.5M / Series A / May 24, 2013
500Friends 500Friends
500friends is the trusted provider of next generation loyalty marketing solutions to over 40 of the Internet Retailer 1,000 brands. 500friends is backed by leading institutional investors including Crosslink Capital, Intel Capital, and YCombinator. $4.5M / Series A / Mar 14, 2012
OwnLocal OwnLocal
OwnLocal offers an AI platform that automatically converts offline advertising and other data sources into online marketing campaigns.The OwnLocal platform collects, augments and transforms data into digital marketing campaigns. Best know for their automated online display solution, Origami, OwnLocal products power digital campaigns for over 4000media companies worldwide, and the private OwnLocal ad network delivers over 10 billion impressions monthly.OwnLocal was founded in 2010 and is based in Austin, Texas. $777K / Seed / Aug 01, 2011
Boost Media Boost Media
Boost Media is a fastest growing B2B SaaS companies in Silicon Valley, and they are committed to going public. They're hiring across the company in all roles. Join them as they revolutionize the digital advertising industry.They raised their Series A in December of 2012 and their Series B in June of 2013.Boost Media is an enterprisesolution for optimizing ad creative at scale across Search, Social, Display & Mobile.The Company focuses on optimizing for enterprise advertisers and generates substantial improvements in conversions-per-impression for customers. Today, Boost is trusted to drive optimization and insights for over $300 million in advertising spend across networks and premium publisher sites such as Google, Microsoft+Yahoo Bing Ads and Facebook. $1.6M / Seed / Mar 14, 2011
See all 13 investments →

Co-Investors

Sur La Table, San Francisco

About Sur La Table, San Francisco

VC Fund · Seattle, United States

In 1972, the first Sur La Table store opened in Seattle’s Pike Place Market. It was a place where serious cooks found a surprising selection of culinary tools from around the world, with helpful, knowledgeable employees who loved cooking, too.They have now grown to more than 100 stores across America, with a website and catalog viewed bymillions of people each year and a highly regarded cooking class program. But some things haven’t changed: they are still the place for an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table. They are still passionate about cooking and entertaining, eager to share all they know.

Sur La Table, San Francisco Contacts

NameEmailPhoneSocials
Justin Yoshimura
Justin Yoshimura Executive Chairman
Shirley Collins
Shirley Collins Founder

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FAQ

What does Justin Yoshimura invest in?

Justin Yoshimura invests primarily in SaaS, Advertising and Internet startups, most often at Seed and Series A stage. Most of the 13 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Justin Yoshimura's check size?

Justin Yoshimura typically joins rounds of $777k–$3M at Seed and $1.5M–$6.4M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Justin Yoshimura participates in.

How do I contact Justin Yoshimura?

Public channels for Justin Yoshimura include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Justin Yoshimura last invest?

The most recent investment recorded for Justin Yoshimura closed in Jan 2025. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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