Jon Soberg
Managing Partner @ MS&AD Ventures
Palo Alto, United States
Jon Soberg is a seed investor at MS&AD Ventures in Palo Alto focused on Financial Services and FinTech. Jon Soberg joined MS&AD Ventures as Managing Partner in 2018.
- Total investments:
- 149
- Last investment:
- Lead investor:
- 24%
Last updated:
For AI agents: llms.txt
Industries Jon Soberg invests in
Stages Jon Soberg invests in
Countries Jon Soberg invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Seed
- $1M–$10M
- Series A
- $3.3M–$22M
- Series B
- $15M–$54M
Investment Focus
Industry
- Financial Services 39 (26%)
- FinTech 36 (24%)
- Software 24 (16%)
- InsurTech 20 (13%)
- Insurance 18 (12%)
Stage
- Seed 47 (32%)
- Series A 44 (30%)
- Series B 17 (11%)
- Convertible Note 7 (5%)
- Venture - Series Unknown 6 (4%)
Country
- United States 68 (46%)
- Germany 11 (7%)
- Israel 8 (5%)
- United Kingdom 8 (5%)
- Singapore 6 (4%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Axo Longevity operates a membership-based health platform focused on preventive wellness and longevity optimization. The company provides annual and premium plans that include blood panels measuring 50 to more than 150 biomarkers, covering cardiovascular, metabolic, hormonal, and immune markers. Members access results through a digital platform that includes an Axo Health Score, biological age calculations, and detailed explanations of each biomarker. Axo Longevity combines expert medical review with data analysis and an AI health copilot to turn results into structured, personalised intervention plans across areas such as sleep, nutrition, supplementation, exercise, and stress. The service includes repeat testing cycles to track biomarker trends over time and assess the impact of interventions. Its platform integrates with a network of certified partner laboratories and supports benchmarking against datasets derived from elite athletes and high performers. | $5M / Seed / Sep 15, 2026 | ||
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SolvaPay
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$2.8M / Pre-Seed / Apr 15, 2026 | ||
| Flex is a financial technology company that offers an end-to-end finance platform that integrates business and personal finance management. Their services include business banking with zero monthly fees, 1% cashback on eligible purchases, and high-yield accounts with up to 2.99% APY on idle cash. They provide a business credit card featuring 0%interest for 60 days on eligible purchases, unlimited cashback, and flexible rewards. Flex also offers accounts payable automation with features like fraud prevention, AI-powered bill scanning, and real-time payment tracking. Additionally, their platform supports global payments across over 180 countries in 32 currencies, catering to businesses with international operations. | $60M / Series B / Dec 04, 2025 | ||
| Agio Ratings Ltd aids in protecting capital and underwriting credit for digital asset trading and investment firms. | $6M / Venture - Series Unknown / Oct 06, 2025 | ||
| Credibur is a fintech startup that offers software and services for managing the full credit lifecycle, as well as modular API-and-AI-first infrastructure. | $2.2M / Pre-Seed / Jul 23, 2025 | ||
| CrediLinq is a technology infrastructure company that is enabling B2B platforms to offer embedded finance to their customers.B2B PayLater for buyers and B2B PayNow for sellers is a huge opportunity to both improve conversion, increase average order volumes and dramatically reduce operational burden. The future of B2B payments and purchasing willvery much look like the current consumer-level experience – we at CrediLinq.Ai are accelerating that change. | $8.5M / Series A / May 16, 2025 | ||
| Hedge is a multiplayer financial institution (FINRA/SEC broker-dealer) building Fidelity for GenZ. Hedge created the first-ever group investing product, which enables anyone to invest with family and friends. Hedge's mission is to restore upward mobility to the American Dream by empowering underserved families & communities to buildwealth together. | Seed / Mar 06, 2025 | ||
| Flex is a financial technology company that offers an end-to-end finance platform that integrates business and personal finance management. Their services include business banking with zero monthly fees, 1% cashback on eligible purchases, and high-yield accounts with up to 2.99% APY on idle cash. They provide a business credit card featuring 0%interest for 60 days on eligible purchases, unlimited cashback, and flexible rewards. Flex also offers accounts payable automation with features like fraud prevention, AI-powered bill scanning, and real-time payment tracking. Additionally, their platform supports global payments across over 180 countries in 32 currencies, catering to businesses with international operations. | $25M / Series A / Mar 05, 2025 | ||
| Agio Ratings Ltd aids in protecting capital and underwriting credit for digital asset trading and investment firms. | $4.6M / Seed / Mar 05, 2024 | ||
| Artificial Labs are building tools for insurers that allow them to operate faster, more efficiently and more accurately. These tools are built on top of a shared core, called ArtificialOS – which is a suite of powerful, API-driven building blocks, for insurers of all sizes. Ranging from policy management through to AI-based automated claims,Artificial's service-based architecture means they can very quickly combine these blocks and integrate applications to according to insurer requirements. Not only do insurers receive exactly what they need, but they can be happy in the knowledge that 24/7 support, infrastructure, security and upgrades are all included in the transactional-based pricing. | $10.1M / Series A / Feb 06, 2024 | ||
| See all 149 investments → | |||
Co-Investors
About MS&AD Ventures
MS&AD Ventures is an early-stage venture fund focused on big data businesses related to the insurance industry. It specializes in the fields of venture capital, financial services, and finance. It was founded in 2018 and headquartered in Menlo Park, California.
MS&AD Ventures Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Chris Murphy
Venture Partner
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Jon Soberg
Managing Partner
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Takashi Sato
Managing Partner
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Tiffine Wang
Partner - Investments
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FAQ
What does Jon Soberg invest in?
Jon Soberg invests primarily in Financial Services, FinTech and Software startups, most often at Seed and Series A stage. Most of the 149 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Jon Soberg invest in?
Jon Soberg typically joins rounds of $1M–$10M at Seed, $3.3M–$22M at Series A and $15M–$54M at Series B. These are whole funding-round sizes, not Jon Soberg's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Jon Soberg took part in.
How do I contact Jon Soberg?
Public channels for Jon Soberg include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Jon Soberg last invest?
The most recent investment recorded for Jon Soberg closed in Sep 2026. Shizune tracks 149 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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