# Jon Soberg

> Jon Soberg is a seed investor at MS&AD Ventures backing Financial Services and FinTech. See 143 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [MS&AD Ventures](https://shizune.co/investors/profile/ms-ad-ventures)
- Location: Palo Alto, United States
- Total investments: 143
- Last investment: Apr 2026
- Lead investor: 24%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/jon-soberg-cfa/0/ab4/81b
- X (Twitter): http://twitter.com/Jon_Soberg
- Website: http://jonsoberg.com

Jon Soberg is a seed investor at MS&AD Ventures in Palo Alto focused on Financial Services and FinTech. Jon Soberg joined MS&AD Ventures as Managing Partner in 2018.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1M–$10M |
| Series A | $3.5M–$22M |
| Series B | $15M–$45M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Financial Services | 37 | 26% |
| FinTech | 34 | 24% |
| Software | 24 | 17% |
| InsurTech | 19 | 13% |
| Finance | 16 | 11% |

160 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 46 | 32% |
| Series A | 42 | 29% |
| Series B | 15 | 10% |
| Funding Round | 6 | 4% |
| Convertible Note | 6 | 4% |

15 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 67 | 47% |
| Germany | 11 | 8% |
| Israel | 7 | 5% |
| Singapore | 6 | 4% |
| United Kingdom | 5 | 3% |

12 countries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| SolvaPay |  | $2.8M | Pre-Seed | Apr 15, 2026 |  |
| Flex | Flex is a financial technology company that offers an end-to-end finance platform that integrates business and personal finance management. Their services include business banking with zero monthly fees, 1% cashback on eligible purchases, and high-yield accounts with up to 2.99% APY on idle cash. They provide a business credit card featuring 0%interest for 60 days on eligible purchases, unlimited cashback, and flexible rewards. Flex also offers accounts payable automation with features like fraud prevention, AI-powered bill scanning, and real-time payment tracking. Additionally, their platform supports global payments across over 180 countries in 32 currencies, catering to businesses with international operations. | $60M | Series B | Dec 04, 2025 |  |
| Agio Ratings | Agio Ratings Ltd aids in protecting capital and underwriting credit for digital asset trading and investment firms. | $6M | Venture - Series Unknown | Oct 06, 2025 |  |
| Credibur | Credibur is a fintech startup that offers software and services for managing the full credit lifecycle, as well as modular API-and-AI-first infrastructure. | $2.2M | Pre-Seed | Jul 23, 2025 |  |
| CrediLinq.Ai | CrediLinq is a technology infrastructure company that is enabling B2B platforms to offer embedded finance to their customers.B2B PayLater for buyers and B2B PayNow for sellers is a huge opportunity to both improve conversion, increase average order volumes and dramatically reduce operational burden. The future of B2B payments and purchasing willvery much look like the current consumer-level experience – we at CrediLinq.Ai are accelerating that change. | $8.5M | Series A | May 16, 2025 |  |
| Hedge | Hedge is a multiplayer financial institution (FINRA/SEC broker-dealer) building Fidelity for GenZ. Hedge created the first-ever group investing product, which enables anyone to invest with family and friends. Hedge's mission is to restore upward mobility to the American Dream by empowering underserved families & communities to buildwealth together. |  | Seed | Mar 06, 2025 |  |
| Flex | Flex is a financial technology company that offers an end-to-end finance platform that integrates business and personal finance management. Their services include business banking with zero monthly fees, 1% cashback on eligible purchases, and high-yield accounts with up to 2.99% APY on idle cash. They provide a business credit card featuring 0%interest for 60 days on eligible purchases, unlimited cashback, and flexible rewards. Flex also offers accounts payable automation with features like fraud prevention, AI-powered bill scanning, and real-time payment tracking. Additionally, their platform supports global payments across over 180 countries in 32 currencies, catering to businesses with international operations. | $25M | Series A | Mar 05, 2025 |  |
| Agio Ratings | Agio Ratings Ltd aids in protecting capital and underwriting credit for digital asset trading and investment firms. | $4.6M | Seed | Mar 05, 2024 |  |
| Artificial Labs | Artificial Labs are building tools for insurers that allow them to operate faster, more efficiently and more accurately. These tools are built on top of a shared core, called ArtificialOS – which is a suite of powerful, API-driven building blocks, for insurers of all sizes. Ranging from policy management through to AI-based automated claims,Artificial's service-based architecture means they can very quickly combine these blocks and integrate applications to according to insurer requirements. Not only do insurers receive exactly what they need, but they can be happy in the knowledge that 24/7 support, infrastructure, security and upgrades are all included in the transactional-based pricing. | $10.1M | Series A | Feb 06, 2024 |  |
| Manufactured | Manufactured is a product sourcing platform that provides access for entrepreneurs to manufacturing companies to find the perfect product and help build and operate digital manufacturing supply chains. | $19.5M | Series A | Feb 02, 2024 |  |

10 of 143 investments shown.

## Co-investors
- [Plug and Play](https://shizune.co/investors/profile/plug-and-play-ventures) — VC Fund, 5 deals together
- [Portage Ventures](https://shizune.co/investors/profile/portag3-ventures) — VC Fund, 5 deals together
- [8VC](https://shizune.co/investors/profile/8vc) — VC Fund, 4 deals together
- [Bee Partners](https://shizune.co/investors/profile/bee-partners) — VC Fund, 4 deals together
- [J-Ventures](https://shizune.co/investors/profile/j-ventures-f370) — VC Fund, 4 deals together
- [Montage Ventures](https://shizune.co/investors/profile/montage-ventures) — VC Fund, 4 deals together

## About MS&AD Ventures

VC Fund · Menlo Park, United States

MS&AD Ventures is an early-stage venture fund focused on big data businesses related to the insurance industry. It specializes in the fields of venture capital, financial services, and finance. It was founded in 2018 and headquartered in Menlo Park, California.

4 contacts available at MS&AD Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Chris Murphy | Venture Partner | https://shizune.co/investors/profile/chris-murphy-3 |
| Jon Soberg | Managing Partner | https://shizune.co/investors/profile/jon-soberg |
| Takashi Sato | Managing Partner | https://shizune.co/investors/profile/tak-sato-07fb |
| Tiffine Wang | Partner - Investments | https://shizune.co/investors/profile/tiffine-wang |

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## FAQ

### What does Jon Soberg invest in?

Jon Soberg invests primarily in Financial Services, FinTech and Software startups, most often at Seed and Series A stage. Most of the 143 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Jon Soberg's check size?

Jon Soberg typically joins rounds of $1M–$10M at Seed, $3.5M–$22M at Series A and $15M–$45M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Jon Soberg participates in.

### When did Jon Soberg last invest?

The most recent investment recorded for Jon Soberg closed in Apr 2026. Shizune tracks 143 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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