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John Hawkins, Co-Founder & Managing Partner at Generation Partners

John Hawkins

Co-Founder & Managing Partner @ Generation Partners

San Francisco, United States

John Hawkins is a Managing Partner and Co-founder of Generation Partners, a private equity firm that provides growth capital to technology-enabled services companies through buyout and minority equity investments. Through Generation and predecessor firms, John has 25 years of experience in private equity investing. Prior to founding Generation in1995, John was a General Partner of Burr, Egan, Deleage & Co., a venture capital firm which he joined in 1987. At Burr, Egan, Deleage, John invested mainly in telecommunications, data communications, software, and business services companies. Prior to this, John worked in the Corporate Finance Department of Alex Brown & Sons, Inc. in San Francisco, where he advised information technology companies in the areas of financial strategy, public offerings and mergers & acquisitions. Earlier, John was a publishing research analyst covering information technology companies for Woodman, Kirkpatrick & Gilbreath an investment bank which was subsequently purchased by Hambrecht & Quist. In addition to Captivate Network, John has served on the Board of Directors of over 20 companies including: HotJobs (NASDAQ: HOTJ) – a pioneer in online recruiting; P-Com (NASDAQ: PCOM) – a communications infrastructure equipment supplier; Demand Media (NYSE: DMD) – a leading online media company; thePlatform – a developer of digital content software solutions; Agility Recovery Solutions – a leading disaster recovery provider; High End Systems – a premier manufacturer of intelligent lighting; ShopWiki – an advanced comparison shopping search engine; Donuts – a domain registry where he is a board observer; and iCrossing – a large independent, global interactive advertising agency. John graduated with a Bachelor of Arts in English with honors from Harvard College in 1982, where he was a John Harvard Scholar. John received his MBA from the Harvard Graduate School of Business in 1986. John is a member of the World Presidents’ Organization.

Total investments:
4
Last investment:
Lead investor:
50%

Last updated:

Industries John Hawkins invests in

SEOVideoShoppingConsultingE-Commerce

Stages John Hawkins invests in

Pre-SeedSeries ASeries CSeries F

Countries John Hawkins invests in

AzerbaijanUnited StatesUnited Kingdom

Contacts

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Investment Focus

Industry

  • SEO 1 (25%)
  • Video 1 (25%)
  • Shopping 1 (25%)
  • Consulting 1 (25%)
  • E-Commerce 1 (25%)
See all 11 industries →

Stage

  • Pre-Seed 1 (25%)
  • Series A 1 (25%)
  • Series C 1 (25%)
  • Series F 1 (25%)

Country

  • Azerbaijan 1 (25%)
  • United States 1 (25%)
  • United Kingdom 1 (25%)

Investments

CompanyDescriptionRoundLinks
Simplified and Collaborative Treasury Management for DAOs Pre-Seed / Mar 21, 2022
iCrossing, a digital marketing company, holds its own marketing platform, which can be tailored for clients. The company also offers planning services and development services. Its planning services include primary customer research, competitive and market research, persona development, digital marketing strategy, integrated search marketingstrategy, social media/word-of-mouth strategy, mobile marketing strategy, analytics and performance planning, and marketing intelligence dashboarding. Its development services include search engine marketing (SEO/SEM), display and rich media advertising, email marketing, mobile marketing and site development, website development, social media campaign development, and emerging media development. iCrossing, formerly known as International Crossing, is headquartered in Scottsdale, Arizona and has offices worldwide. Series F / Mar 02, 2008
ShopWiki is a consumer shopping search engine that offers the most comprehensive results for both stores and products. ShopWiki uses crawling technology to find anything and everything on the internet.It was founded by two former DoubleClick Executives, Kevin Ryan (former DCLK CEO) and Dwight Merriman (former DCLK CTO and Co-Founder) alongwith a software developer from DoubleClick Eliot Horowitz.ShopWiki does not sell any products, it simply help their users find any product available for sale on the Web. ShopWiki actively crawls the Internet to find and organize the widest selection of products from more than 250,000 online merchants. With international expansions in the UK, France, Australia, Germany, and The Netherlands, ShopWiki will continue to bring it's crawling technology to countries which may not have had such a shopping experience. $6.3M / Series A / Jul 01, 2006
iCrossing, a digital marketing company, holds its own marketing platform, which can be tailored for clients. The company also offers planning services and development services. Its planning services include primary customer research, competitive and market research, persona development, digital marketing strategy, integrated search marketingstrategy, social media/word-of-mouth strategy, mobile marketing strategy, analytics and performance planning, and marketing intelligence dashboarding. Its development services include search engine marketing (SEO/SEM), display and rich media advertising, email marketing, mobile marketing and site development, website development, social media campaign development, and emerging media development. iCrossing, formerly known as International Crossing, is headquartered in Scottsdale, Arizona and has offices worldwide. $13M / Series C / Jul 13, 2005

Co-Investors

Generation Partners

About Generation Partners

VC Fund · Greenwich, United States

Founded in 1996, Generation Partners is a private equity firm that provides equity capital to growth companies through buyout and growth equity investments. Over the past 20 years, the firm's principals have invested in over 50 companies.Generation was founded to create a more forward looking investment firm by combining extensive experiencein growth-oriented private equity investments with information technology expertise. This remains the foundation of our firm as we seek out businesses that are using technology to lead change in their industries. They target equity investments of $10 to $50 million and pursue both majority and minority equity positions in growth companies at various stages of development. They are long-term investors and have been involved in some of their companies for more than 10 years.

Generation Partners Contacts

NameEmailPhoneSocials
Dorothy Jatzen Controller
John Hawkins
John Hawkins Co-Founder & Managing Partner
Louis Marino
Louis Marino Vice President
Andrew Hertzmark
Andrew Hertzmark Managing Partner
Mark Jennings
Mark Jennings Co-Founder & Managing Partner

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FAQ

What does John Hawkins invest in?

John Hawkins invests primarily in SEO, Video and Shopping startups, most often at Pre-Seed and Series A stage. Most of the 4 investments tracked by Shizune back companies in Azerbaijan. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact John Hawkins?

Public channels for John Hawkins include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did John Hawkins last invest?

The most recent investment recorded for John Hawkins closed in Mar 2022. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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