Florian Heinemann
Founding Partner @ Project A Ventures
Berlin, Germany
Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. Before co-founding Project A, he was Managing Director at Rocket Internet with the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global FashionGroup, and Spark Networks (aka eDarling/Affinitas).Prior to Rocket, Florian was Co-Founder and Managing Director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon in 2008). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was Co-Founder of the online marketplace antibodies-online.com (exit to Broadoak).Moreover, he has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor), Betreut.de/Care (seed investor), ClassPass (early stage investor), Mimi Hearing (early stage investor), Bitbond (seed investor), Lillydoo (early stage investor), and the Code University (seed stage investor).Apart from his Project A-related board activities he sits on the board of Koerber AG and About You and the digital advisory boards of Henkel and Oetker.Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing, and Zeitschrift für Betriebswirtschaft. Furthermore, Florian holds a masters degree in business administration from WHU Koblenz. During his studies, he was a fellow of "Studienstiftung des deutschen Volkes" (German National Academic Foundation).
- Total investments:
- 37
- Last investment:
- Lead investor:
- 27%
Last updated:
For AI agents: llms.txt
Industries Florian Heinemann invests in
Stages Florian Heinemann invests in
Countries Florian Heinemann invests in
Round sizes
Round size
- Seed
- $106k–$4.2M
- Series A
- $1.1M–$50M
Investment Focus
Industry
- Software 5 (14%)
- E-Commerce 5 (14%)
- Internet 4 (11%)
- Information Technology 4 (11%)
- Marketing 3 (8%)
Stage
- Seed 14 (38%)
- Series A 5 (14%)
- Funding Round 5 (14%)
- Series B 3 (8%)
- Series C 2 (5%)
Country
- Germany 20 (54%)
- Brazil 1 (3%)
- Portugal 1 (3%)
- United States 1 (3%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Linexa
|
Linexa develops cloud-based SaaS for decoding complex shop floor automation—parsing PLC, HMI, SCADA, and MES systems into a unified, searchable model. | $2.4M / Pre-Seed / Apr 22, 2026 | |
Andercore
|
Andercore is a supply chain platform for construction and building materials | $40M / Series B / Feb 11, 2026 | |
CODE University of Applied Sciences
|
CODE is a Berlin-based state-accredited university of applied sciences that offers bachelor’s degree programs in the field of Digital Product Development. | $8.1M / Dec 09, 2025 | |
resourcly
|
USD 2.5 trillion of manufacturing inventory is tied up in capital worldwide. Resourcly changes that. Resourcly empowers industrial manufacturers to improve working capital and save cost with their shared inventors OS to strategically share, repurpose and prevent idle inventory by leveraging product data and AI. | $3.1M / Seed / Oct 07, 2025 | |
Deep Tech Momentum
|
Deep Tech Momentum is a marketplace designed to accelerate deep tech startups by connecting with investors, corporations, and customers. | $1.2M / Seed / Aug 29, 2025 | |
Sakurimo
|
We bring deep learning visual perception AI (artificial intelligence) to smart phones and other edge devices. We help retailers to create a data-driven and personalized shopping experience. | $12.7M / Series A / Nov 18, 2024 | |
Mindfuel
|
Mindfuel is a data management company that helps people transform their data with a framework for efficient data product management. | $4.1M / Seed / Mar 01, 2024 | |
Yoummday GmbH
|
yoummday‘s concept is based on the sharing economy‘s principles. Among an innovative software solution, the marketplace is matching clients and freelancing call center agents whom we call talents. Through the concept, the platform provides a solution to work as a freelancing talent globally. Moreover, the provided technology enables the possibilityfor the talents to work from home.Additionally, a customer‘s project can be implemented efficiently, individually, and flexibly. Next to a talent pool with above 20,000 registered talents, yoummday offers managed services for corporate clients, as well as a self-managing possibility. Both services are allowing the client to monitor the project in real-time based on personally defined KPI‘s. By giving talents up to 80% of the revenue, the motivation is increasing, because the freelancing talent is earning twice as much as a call center agent in their country they live in. The client only has to pay a yoummday provision as well as the talent remuneration which is leading to cost savings up to 40%. Furthermore, yoummday is responsible for training and quality checks which are regularly analyzed and individually modified.Founded in 2016 by Klaus Harisch, Pablo Harisch, and Lion Harisch, yoummday is constantly looking for motivated, self-empowering, curious, critical thinking and problem-solving employees who want to innovate the call center business. The Tech startup is constantly fast-growing and the vision is to create a brand that is an outstanding example as a leading shared economy company that is offering the main assets which are the talents an ecologically friendly way to work from home. Next to a fixed salary, employees are offered various tangible and intangible benefits that are individualized based on the needs of the employee. yoummday is a group-orientated company which is focusing on the employee as the core asset. The headquarter is based in the heart of Munich and a second branch is located in Sofia. | $34.2M / Venture - Series Unknown / Feb 10, 2022 | |
itravel
|
itravel allows leisure travelers to configure and book experiences, hotels, and transportation on tablets, the web, and in social media. itravel offers the client tools to select and “build” custom trips based on desired experiences (such as kitesurfing, elephant rides, special spa treatments), specific room configurations, and personalpreferences. itravel’s app interfaces allow these selections to happen effortlessly and with appealing content. | $13.5M / Nov 22, 2021 | |
|
itravel
|
itravel allows leisure travelers to configure and book experiences, hotels, and transportation on tablets, the web, and in social media. itravel offers the client tools to select and “build” custom trips based on desired experiences (such as kitesurfing, elephant rides, special spa treatments), specific room configurations, and personalpreferences. itravel’s app interfaces allow these selections to happen effortlessly and with appealing content. | $13.8M / Convertible Note / Nov 22, 2021 | |
| See all 37 investments → | |||
Co-Investors
About Project A Ventures
Project A is an early-stage venture capital firm, combining financial and operational support for technology companies. In addition to $1bn in assets under management, Project A provides its portfolio companies with a wide range of operational support services. This includes more than 100 experts from key areas such as software engineering,business intelligence, marketing, and recruiting. The portfolio includes companies such as Trade Republic, sennder, KRY, Catawiki, WorldRemit, Spryker, and Voi.
Project A Ventures Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Anton Waitz
General Partner and Managing Director
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Ben Fischer
General Partner and Managing Director
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Enrico Mellis
Principal
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Florian Heinemann
Founding Partner
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Jack Wang
Principal
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FAQ
What does Florian Heinemann invest in?
Florian Heinemann invests primarily in Software, E-Commerce and Internet startups, most often at Seed and Series A stage. Most of the 37 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Florian Heinemann's check size?
Florian Heinemann typically joins rounds of $106k–$4.2M at Seed and $1.1M–$50M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Florian Heinemann participates in.
When did Florian Heinemann last invest?
The most recent investment recorded for Florian Heinemann closed in Apr 2026. Shizune tracks 37 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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