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Amanda Herson, Seed Investor at Founder Collective

Amanda Herson

Seed Investor @ Founder Collective

Amanda Herson is a seed investor at Founder Collective focused on FinTech and Marketing. Amanda Herson is the Principal and Investor at Founder Collective. She is also a Board Member and Director of eCommerce at Cape Union Mart Group.

Total investments:
10
Last investment:
Lead investor:
30%

Last updated:

Industries Amanda Herson invests in

FinTechMarketingE-CommerceRecruitingAdvertising

Stages Amanda Herson invests in

SeedSeries APre-Seed

Countries Amanda Herson invests in

United StatesKenyaAustraliaSouth Africa

Investment Focus

Industry

  • FinTech 1 (10%)
  • Marketing 1 (10%)
  • E-Commerce 1 (10%)
  • Recruiting 1 (10%)
  • Advertising 1 (10%)
See all 10 industries →

Stage

  • Seed 6 (60%)
  • Series A 2 (20%)
  • Pre-Seed 1 (10%)

Country

  • United States 4 (40%)
  • Kenya 1 (10%)
  • Australia 1 (10%)
  • South Africa 1 (10%)

Investments

CompanyDescriptionRoundLinks
Ficus Ficus
Modern life insurance payouts $2.4M / Pre-Seed / May 29, 2026
Ezeebit Ezeebit
Ezeebit is a payment solutions provider that enables African merchants to accept cryptocurrency payments both in-store and online. The platform processes transactions quickly and automatically converts the cryptocurrency into stablecoins to eliminate volatility risk. Funds are then settled into the merchant's local currency account, typicallySouth African Rand (ZAR), on the next business day. The company offers multi-currency support for popular cryptocurrencies like Bitcoin and Ethereum and maintains compliance with financial regulatory bodies. $2.1M / Seed / Nov 06, 2025
Jones Jones
Jones helps quit smoking by using a combination of nicotine replacement therapy (NRT), behavioral support, and community. $10M / Series A / Apr 09, 2025
Sourgum Sourgum
Sourgum Waste provides sustainable waste management with easy online ordering and transparent pricing. $12.5M / Series A / Apr 02, 2025
Thanks Thanks
Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty. $2.6M / Seed / Mar 11, 2025
Kapu Kapu
Kapu operates as a B2C Ecommerce start-up. Seed / Jan 23, 2025
Jones Jones
Jones helps quit smoking by using a combination of nicotine replacement therapy (NRT), behavioral support, and community. $5.1M / Seed / Apr 18, 2024
Draftboard Draftboard
Draftboard is an online platform for companies to post their new-hire referral bonuses publicly. $4.1M / Seed / Apr 15, 2024
Sourgum Sourgum
Sourgum Waste provides sustainable waste management with easy online ordering and transparent pricing. Seed / Feb 01, 2024
Kapu Kapu
Kapu operates as a B2C Ecommerce start-up. $8M / Seed / Dec 04, 2022

Co-Investors

Founder Collective

About Founder Collective

VC Fund · Cambridge, United States

Each Founder Collective partner has founded and sold a technology company. The company we wish had existed when we first started out is what we hope to create with Founder Collective. We offer a user guide for managing the risky commodity known as venture capital. The company believes that in order to advance their firms and maintain control,entrepreneurs should aim to raise the least amount of money possible.Founder Collective was established on May 22, 2009 in Cambridge, Massachusetts.

Founder Collective Contacts

NameEmailPhoneSocials
James Tamplin
James Tamplin Founder Partner
Zach Klein
Zach Klein Founder and Partner
Amanda Herson
Amanda Herson Seed Investor
Andy Palmer
Andy Palmer Founder and Partner
Dan Sommer
Dan Sommer Founder Partner

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FAQ

What does Amanda Herson invest in?

Amanda Herson invests primarily in FinTech, Marketing and E-Commerce startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did Amanda Herson last invest?

The most recent investment recorded for Amanda Herson closed in May 2026. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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