# Amanda Herson

> Amanda Herson is a seed investor at Founder Collective backing FinTech and Marketing. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Founder Collective](https://shizune.co/investors/profile/founder-collective)
- Total investments: 10
- Last investment: May 2026
- Lead investor: 30%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/amanda-herson-9616802/
- X (Twitter): https://twitter.com/amanda_herson

Amanda Herson is a seed investor at Founder Collective focused on FinTech and Marketing. Amanda Herson is the Principal and Investor at Founder Collective. She is also a Board Member and Director of eCommerce at Cape Union Mart Group.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 1 | 10% |
| Marketing | 1 | 10% |
| E-Commerce | 1 | 10% |
| Recruiting | 1 | 10% |
| Advertising | 1 | 10% |

10 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 6 | 60% |
| Series A | 2 | 20% |
| Pre-Seed | 1 | 10% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 4 | 40% |
| Kenya | 1 | 10% |
| Australia | 1 | 10% |
| South Africa | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Ficus | Modern life insurance payouts | $2.4M | Pre-Seed | May 29, 2026 |  |
| Ezeebit | Ezeebit is a payment solutions provider that enables African merchants to accept cryptocurrency payments both in-store and online. The platform processes transactions quickly and automatically converts the cryptocurrency into stablecoins to eliminate volatility risk. Funds are then settled into the merchant's local currency account, typicallySouth African Rand (ZAR), on the next business day. The company offers multi-currency support for popular cryptocurrencies like Bitcoin and Ethereum and maintains compliance with financial regulatory bodies. | $2.1M | Seed | Nov 06, 2025 |  |
| Jones | Jones helps quit smoking by using a combination of nicotine replacement therapy (NRT), behavioral support, and community. | $10M | Series A | Apr 09, 2025 |  |
| Sourgum | Sourgum Waste provides sustainable waste management with easy online ordering and transparent pricing. | $12.5M | Series A | Apr 02, 2025 |  |
| Thanks | Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty. | $2.6M | Seed | Mar 11, 2025 |  |
| Kapu | Kapu operates as a B2C Ecommerce start-up. |  | Seed | Jan 23, 2025 |  |
| Jones | Jones helps quit smoking by using a combination of nicotine replacement therapy (NRT), behavioral support, and community. | $5.1M | Seed | Apr 18, 2024 |  |
| Draftboard | Draftboard is an online platform for companies to post their new-hire referral bonuses publicly. | $4.1M | Seed | Apr 15, 2024 |  |
| Sourgum | Sourgum Waste provides sustainable waste management with easy online ordering and transparent pricing. |  | Seed | Feb 01, 2024 |  |
| Kapu | Kapu operates as a B2C Ecommerce start-up. | $8M | Seed | Dec 04, 2022 |  |

10 of 10 investments shown.

## Co-investors
- [Firstminute Capital](https://shizune.co/investors/profile/firstminute-capital) — VC Fund, 3 deals together
- [ANIMO Ventures](https://shizune.co/investors/profile/animo-ventures) — VC Fund, 2 deals together
- [Base Capital](https://shizune.co/investors/profile/base-capital-f609) — VC Fund, 2 deals together
- [BlackWood Ventures](https://shizune.co/investors/profile/blackwood-ventures) — VC Fund, 2 deals together
- [Broadway Venture Partners](https://shizune.co/investors/profile/broadway-venture-partners) — VC Fund, 2 deals together
- [Giant Ventures](https://shizune.co/investors/profile/giant-ventures-global) — VC Fund, 2 deals together

## About Founder Collective

VC Fund · Cambridge, United States

Each Founder Collective partner has founded and sold a technology company. The company we wish had existed when we first started out is what we hope to create with Founder Collective. We offer a user guide for managing the risky commodity known as venture capital. The company believes that in order to advance their firms and maintain control,entrepreneurs should aim to raise the least amount of money possible.Founder Collective was established on May 22, 2009 in Cambridge, Massachusetts.

5 contacts available at Founder Collective.

| Name | Title | Profile |
| --- | --- | --- |
| James Tamplin | Founder Partner | https://shizune.co/investors/profile/james-tamplin |
| Zach Klein | Founder and Partner | https://shizune.co/investors/profile/zach-klein |
| Amanda Herson | Seed Investor | https://shizune.co/investors/profile/amanda-herson |
| Andy Palmer | Founder and Partner | https://shizune.co/investors/profile/andy-palmer-2 |
| Dan Sommer | Founder Partner | https://shizune.co/investors/profile/dan-sommer |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Amanda Herson invest in?

Amanda Herson invests primarily in FinTech, Marketing and E-Commerce startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Amanda Herson last invest?

The most recent investment recorded for Amanda Herson closed in May 2026. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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