Alberto Genovese
Co-Founder @ Fondazione Laura e Alberto Genovese
Milan, Italy
Alberto Genovese (Alberto Maria Genovese) is an Italian entrepreneur and angel investor, founder of Facile.it and Prima Assicurazioni, and co-founder of Fondazione Laura e Alberto Genovese ETS.Alberto Maria Genovese, born on May 28, 1977, in Naples, has graduated in Business Administration from Bocconi University in Milan and began hisprofessional journey at top firms like Goldman Sachs, McKinsey & Company, and Bain & Company. Between 2005 and 2009, he led the Motors and New Businesses division at eBay.In 2008, he launched a price comparison platform initially called Assicurazioni.it, which later became Facile.it, focusing on insurance and financial products. The company was sold to Oakley Capital in 2014. That same year, he co-founded Prima Assicurazioni, a digital insurance company that raised €100 million in 2018 from investors including Goldman Sachs and Blackstone. Genovese also started Brumbrum, an online used car retailer, and invested in various startups like Abiby, Zappyrent, and Jobtech.In December 2025, AXA acquired the majority of Prima Assicurazioni, valuing the company at approximately €1.6 billion; with that transaction Genovese completed his full exit, worth approximately €89.7 million.Today Genovese is co-founder of Fondazione Laura e Alberto Genovese ETS, a Milan-based non-profit that offers free, permanent psychological support to families of people affected by drug addiction, runs an outpatient clinic in Milan and the residential care center Casa di Stefano. He is also a supporter of Movimento Italiano Diritti Detenuti, an association providing free digital tools to protect prisoners' rights in Italy.In July 2026, Genovese joined the board of Nessuno tocchi Caino, the Italian non-profit campaigning against the death penalty and for detainees' rights, as head of fundraising.
- Total investments:
- 11
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Alberto Genovese invests in
Stages Alberto Genovese invests in
Countries Alberto Genovese invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Series A
- $2.3M–$116M
Investment Focus
Industry
- Internet 3 (27%)
- Automotive 3 (27%)
- E-Commerce 3 (27%)
- Rental 2 (18%)
- Retail 2 (18%)
Stage
- Seed 5 (45%)
- Series A 5 (45%)
- Pre-Seed 1 (9%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Jobtech
|
Digital recruiting and temporary staff agency | $1.8M / Seed / Jun 01, 2020 | |
Zappyrent
|
Zappyrent is a Proptech Startup that facilitates the rental of residential real estate from start to end: search, viewings, monthly payments and much more. Tenants find their new home with an agent-like experience but saving on agency fees. Landlords, rent faster and receive the rent money every month, same day, even if the tenant is late or inarrears. We use technology to make the residential real estate market fast, convenient and certain. Launched in Italy. | Pre-Seed / Nov 30, 2019 | |
Prima.it
|
Prima.it distributes online insurance policies for cars, motorcycles, and vans. Through its online services, Prima.it enables its users to save time and manage all aspects of their insurance policies. Prima.it was launched in 2013 by Alberto Genovese, George Ottathycal and Teodoro D'Ambrosio | $115.8M / Series A / Oct 15, 2018 | |
Abiby
|
Abiby is the italian leading platform that offers subscription services to discover and try new beauty brand and products. | $2.3M / Series A / Jun 01, 2018 | |
|
Tramundi
|
Seed | ||
Mirta
|
Founded in 2019 from Ciro Di Lanno and Martina Capriotti, Mirta is the digital showroom that connects contemporary brands with independent curators, meaning retail shops, online stores and influencers. Mirta’s mission is to revolutionize the way high-end brands and retailers sell and buy wholesale. Mirta’s marketplace allows the curators to findnew brands, choose products and buy them online. Mirta offers unique advantages to the retailers – e.g., no minimum order, net 60 days payment terms, free returns. Mirta brings the advantages of the B2C ecommerce to the B2B world. Mirta also provides freely to brands an order management backoffice, Mirta Officina, which permits them to manage their orders – e.g., shipping, invoicing, custom procedures, payments access to data and analytics. | Seed | |
brumbrum
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Brumbrum is a provider of used vehicles for sale with up to 3 years of warranty that can be purchased online. The company's goal is to revolutionize the car market by offering a simple, innovative, practical, and competitive shopping experience. Brumbrum was founded in 2016 and is based in Milan, Italy. | Series A | |
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Prima Assicurazioni
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Series A | ||
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Prima Assicurazioni
|
Seed | ||
Facile.it
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Facile has built a leading market position in the fast-growing Italian online price comparison market particularly in car insurance. They recently launched several new price comparison product verticals to broaden its revenue base including gas and electricity, broadband, bank accounts and mobile phones. Today, Facile helps 2.2 million Italians amonth compare prices on key elements of their household expenditure. | Series A | |
| See all 11 investments → | |||
Co-Investors
About Fondazione Laura e Alberto Genovese
Fondazione Laura e Alberto Genovese Contacts
| Name | Phone | Socials | |
|---|---|---|---|
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Alberto Genovese
Co-Founder
|
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FAQ
What does Alberto Genovese invest in?
Alberto Genovese invests primarily in Internet, Automotive and E-Commerce startups, most often at Seed and Series A stage. Most of the 11 investments tracked by Shizune back companies in Italy. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Alberto Genovese's check size?
Alberto Genovese typically joins rounds of $2.3M–$116M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Alberto Genovese participates in.
How do I contact Alberto Genovese?
Public channels for Alberto Genovese include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Alberto Genovese last invest?
The most recent investment recorded for Alberto Genovese closed in Jun 2020. Shizune tracks 11 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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