Shelley King
Chief Executive Officer @ Natural Products Canada
Charlottetown, Canada
Shelley King is a seed investor at Natural Products Canada in Charlottetown focused on Tea and Dental. Shelley brings over 20 years’ experience in Canada’s innovation and commercialization environment, both as an entrepreneur and as an innovation champion within not for profit and academic settings.In her previous roles, Shelley has helped researchers and companies navigate commercialization hurdles such as regulatory, IP, scale-up, R&D, andfinancing. She has partnered with countless regional and national organizations to leverage key expertise, strengths, programs, and funds to move these initiatives forward.As VP, Research and Business Development for Genome Atlantic, Shelley helped bridge the diverse interests and cultures of researchers and industry representatives to foster cohesive teams that formed over $60M of sector-relevant research and development projects. She also oversaw the management and development of those projects, identifying opportunities for expansion, partner and international market development, and liaising with key organizations needed to advance the objectives of the players.In this role, Shelley was an integral member of various national committees reviewing innovation, commercialization programs, and Canadian funding opportunities, and dealing with specific sectoral issues such as health care innovation, aquaculture and fisheries, agriculture, and forestry.Prior to NPC, Shelley was Chief Executive Officer of Synapse, a not-for-profit organization responsible for the University of Prince Edward Island’s applied research and industry services, ranging from technology transfer and partnership development to technology assessments and commercialization support. In this role, Shelley worked closely with members of the regional technology transfer community, as well as individual businesses and researchers, and the various economic development and innovation organizations that support them.King was awarded an MSc in Medicine and an MBA from Memorial University. She has served on innovation-related boards and committees such as the Aquaculture Association of Canada, Pan American Marine Biotechnology Association, Newfoundland and Labrador Association of Technology Industries, and the Genesis Centre (NL), and currently serves on the board of the Natural Health Products Research Society and Springboard Atlantic.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 50%
Last updated:
For AI agents: llms.txt
Industries Shelley King invests in
Stages Shelley King invests in
Countries Shelley King invests in
Contacts
| Type | Contact | Validation |
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Investment Focus
Industry
- Tea 1 (25%)
- Dental 1 (25%)
- Energy 1 (25%)
- Organic 1 (25%)
- Nutrition 1 (25%)
Stage
- Seed 2 (50%)
- Grant 1 (25%)
- Funding Round 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
CrushDynamics
|
Canadian startup that upcycles food waste into healthy food ingredients. | $250K / Grant / Feb 16, 2023 | |
Millennia TEA
|
Millennia TEA is the creator of a new category of tea: Fresh-leaf. We believe tea – in its purest form – is a perfect partner in promoting clarity, focus, energy and overall well being. Millennia TEA's mission is to help people be healthy and happy by sharing the freshest and most nutrient-rich teas anywhere. | Seed / Apr 16, 2020 | |
PhotoDynamic
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PhotoDynamic is developing a device that uses natural extracts from a wild Nova Scotia plant to erase heavy plaque buildup on teeth. | $2.3M / Jan 21, 2020 | |
Mazza Innovation
|
Mazza, based in Summerland, BC, is developing a novel pressurized low polarity water (PLPW) extraction technology to acquire high-value phytochemicals from plants that can be incorporated into products such as foods, pharmaceuticals and cosmetics. Mazza enables manufacturers to produce innovative, high-quality products that are environmentallysustainable and with energy and cost savings. | $2.4M / Seed / Sep 19, 2017 |
Co-Investors
About Natural Products Canada
Natural Products Canada provides insight, introduction, and investment to help entrepreneurs, corporations, and investors leverage the growing demand for naturally-derived products. It connects industry, investors, researchers, and others to help innovative natural products reach their full potential in the market. The company works with smallcompanies, large and multinational corporations, research institutions, investors, innovation and economic development agencies, and business, and commercialization experts such as IP, marketing, and regulatory consultants. Collaborating with these many stakeholders, the company evaluates products and technologies, helps companies overcome commercialization hurdles, and invest in the opportunities that show the most promise.
Natural Products Canada Contacts
| Name | Phone | Socials | |
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Shelley King
Chief Executive Officer
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FAQ
What does Shelley King invest in?
Shelley King invests primarily in Tea, Dental and Energy startups, most often at Seed and Grant stage. Most of the 4 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Shelley King?
Public channels for Shelley King include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Shelley King last invest?
The most recent investment recorded for Shelley King closed in Feb 2023. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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