Serruya Private Equity
VC Fund
Markham, Canada
Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz.Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were namedOperators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine.The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.
- Total investments:
- 16
- Last investment:
- Lead investor:
- 63%
Last updated:
For AI agents: llms.txt
Industries Serruya Private Equity invests in
Stages Serruya Private Equity invests in
Countries Serruya Private Equity invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Private Equity
- $3M–$55M
- Post-IPO Equity
- $23M–$100M
Investment Focus
Industry
- Cannabis 6 (38%)
- Manufacturing 4 (25%)
- Health Care 3 (19%)
- Food and Beverage 3 (19%)
- Restaurants 2 (13%)
Stage
- Private Equity 6 (38%)
- Series A 2 (13%)
- Post-IPO Equity 2 (13%)
- Venture - Series Unknown 2 (13%)
- Seed 1 (6%)
Country
- United States 13 (81%)
- Canada 2 (13%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Aaron Nathaniel Serruya
Associate & Managing Director
|
Associate & Managing Director | Total investments: 1 | Find email | |
Michael Serruya
Managing Director
|
Managing Director | Total investments: 3 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Bonchon International operates as a fried chicken restaurant brand. Bonchon International is a hansik franchise best known for its Korean-style friend chicken. | Private Equity / Aug 11, 2026 | ||
| MedMen owns and operates licensed cannabis facilities in cultivation, manufacturing, and retail. It supports sensible, clears, and just drug laws that strengthen communities and create economic opportunities. The company offers turnkey services to license holders in the areas of cultivation, extraction, production, and retail operations, bringinginstitutional best practices to this rapidly growing industry.MedMen guides investors through a space that has traditionally lacked institutional operators. Through MedMen Capital, the firm makes strategic investments in key markets across the U.S. and Canada. The company was founded in 2010 and is headquartered in Culver City, California, United States. | $100M / Post-IPO Equity / Aug 17, 2021 | ||
| Grenco Science® leads at the forefront of ingenuity and aptitude, consistently engineering the most advanced, user-friendly portable vaporizers in the world. The first to market a tank system specifically designed for essential oils and personal aromatherapy regimens, Grenco Science integrates superior functionality with the convenience oftransportability.To continually give back to the community, Grenco Science established the Charity Series, a collection of products tied to nonprofit organizations wherein a portion of net proceeds are donated with each purchase; and the Artist Series, an installment of collaborations with industry leading artists and brand ambassadors. | Series A / Jul 29, 2019 | ||
| Everbowl is craft superfood. Everbowl specialize in create your own superfood bowls focusing on 4 main base ingredients: Açaí, Pitaya, Graviola and Acerola, topped with unlimited toppings of your choice made from stuff thats been around forever. | $3M / Private Equity / Jan 29, 2019 | ||
| Hydrofarm is a distributor and manufacturer of controlled environment agriculture equipment and supplies, including high-intensity grow lights, climate control solutions, and growing media, as well as a broad portfolio of innovative and proprietary branded products. The company’s mission is to empower growers, farmers, and cultivators withproducts that enable greater quality, efficiency, consistency, and speed in their growing projects.For more than 40 years, Hydrofarm has helped growers in the U.S. and Canadian markets make growing easier and more productive. | $55M / Private Equity / Nov 01, 2018 | ||
| Verano is a vertically integrated, multi-state cannabis operator. devoted to the ongoing improvement of communal wellness by providing responsible access to regulated cannabis products. | $120M / Corporate Round / Oct 23, 2018 | ||
| bud.com provides consumers in California with friendly and knowledgeable recreational cannabis delivery. We work with licensed regional dispensary partners to establish local bud.com delivery and a co-curated menu representing both distinct local fare as well as statewide premium brands. bud.com leverages online search strength to help you findsome of the world's finest cannabis products for sale online. | $1M / Seed / Oct 08, 2018 | ||
| F/ELD is a Los Angeles-based cannabis brand focused on the "ultra premium" portion of the cannabis market. With the recent explosive growth in consumer facing brands for the cannabis industry, there have been a plethora of companies coming to market with products targeted towards the "mainstream" recreational consumer.F/ELD focuses on the upper echelon - customers who are focused on quality above all else. Led by a team with a combined 30+ years of experience in the cannabis industry, F/ELD is primed to be a market leader in the multi billion dollar cannabis industry. | $6M / Venture - Series Unknown / Sep 20, 2018 | ||
| PROHBTD MEDIA was a cannabis content and marketing company. | $8M / Series A / Jun 11, 2018 | ||
| Plus Products manufactures dosed CBD gummies with zero THC delivered to customers doorstep. It specializes in the fields of scalable distribution, intellectual property, marijuana edibles, and medical cannabis. The company was founded in 2015 and is headquartered in Walnut, California. | $6M / Series B / Apr 09, 2018 | ||
| See all 16 investments → | |||
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FAQ
What does Serruya Private Equity invest in?
Serruya Private Equity invests primarily in Cannabis, Manufacturing and Health Care startups, most often at Private Equity and Series A stage. Most of the 16 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Serruya Private Equity's check size?
Serruya Private Equity typically joins rounds of $3M–$55M at Private Equity and $23M–$100M at Post-IPO Equity. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Serruya Private Equity participates in.
How do I contact Serruya Private Equity?
Public channels for Serruya Private Equity include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Serruya Private Equity?
The team at Serruya Private Equity includes Aaron Nathaniel Serruya (Associate & Managing Director) and Michael Serruya (Managing Director). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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