Michael Serruya
Managing Director @ Serruya Private Equity
Toronto, Canada
Michael Serruya is a post-ipo equity investor at Serruya Private Equity in Toronto focused on Fashion and Cannabis. Michael Serruya has been in the franchising and consumer products business for over 26 years. In 1986, Michael Serruya and his brothers founded Yogen Früz® and have built the brand to over 1400 locations, with operations in over 42 countries around the world.Currently, Michael Serruya serves as the Chairman and CEO of Kahala Brands. Previously,he acted as President, CEO and Chairman of CoolBrands International Inc., until the time of the sale of the Company. As part of Mr. Serruya’s responsibilities, he oversaw and managed the manufacturing and frozen DSD (Direct Store Delivery) network. CoolBrands owned the second largest frozen dessert and novelties plant in the United States, as well as the second largest frozen DSD system in the country. CoolBrand’s frozen dessert business consisted of such notable national brands as Eskimo Pie®, Breyers® ice cream, Weight Watchers®, Tropicana®, Godiva®, Yoplait®, Betty Crocker® and Welch’s®.Michael Serruya is currently involved with a number of retail brands ranging in different sectors from food to apparel, as well as a number of development projects. He and his family were the largest single investors in Jamba Juice®, a 900 store retail chain located throughout the United States, where Michael Serruya previously sat on the Board of Directors.Over the years Michael Serruya and his brothers have been recognized for their entrepreneurial vision, by receiving the Ernst and Young® “Entrepreneur of the Year” award in Canada. As well as, Canada’s “Top 40 under 40” award. Michael Serruya and his brothers previously received “Operators of the Year”, presented by FoodService and Hospitality Magazine in Canada.Today, as Kahala Brands’ Chairman and CEO, Michael Serruya leads the company to its vision of domestic and international growth, all while staying true to the number one goal – that all franchisees enjoy the success of entrepreneurship while building world-class brands, revolutionizing industries and delivering exceptional customer service.
- Total investments:
- 3
- Last investment:
- Lead investor:
- 67%
Last updated:
For AI agents: llms.txt
Industries Michael Serruya invests in
Stages Michael Serruya invests in
Countries Michael Serruya invests in
Contacts
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Investment Focus
Industry
- Fashion 2 (67%)
- Cannabis 1 (33%)
- Lifestyle 1 (33%)
- Hospitality 1 (33%)
- Consumer Goods 1 (33%)
Stage
- Post-IPO Equity 2 (67%)
- Private Equity 1 (33%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Bonchon International operates as a fried chicken restaurant brand. Bonchon International is a hansik franchise best known for its Korean-style friend chicken. | Private Equity / Aug 11, 2026 | ||
| PLBY Group is a global media and lifestyle company that manages the Playboy magazine and related assets. | $25M / Post-IPO Equity / Jan 18, 2023 | ||
| MedMen owns and operates licensed cannabis facilities in cultivation, manufacturing, and retail. It supports sensible, clears, and just drug laws that strengthen communities and create economic opportunities. The company offers turnkey services to license holders in the areas of cultivation, extraction, production, and retail operations, bringinginstitutional best practices to this rapidly growing industry.MedMen guides investors through a space that has traditionally lacked institutional operators. Through MedMen Capital, the firm makes strategic investments in key markets across the U.S. and Canada. The company was founded in 2010 and is headquartered in Culver City, California, United States. | $100M / Post-IPO Equity / Aug 17, 2021 |
Co-Investors
About Serruya Private Equity
Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz.Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were namedOperators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine.The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.
Serruya Private Equity Contacts
| Name | Phone | Socials | |
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Aaron Nathaniel Serruya
Associate & Managing Director
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Michael Serruya
Managing Director
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FAQ
What does Michael Serruya invest in?
Michael Serruya invests primarily in Fashion, Cannabis and Lifestyle startups, most often at Post-IPO Equity and Private Equity stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Michael Serruya?
Public channels for Michael Serruya include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Michael Serruya last invest?
The most recent investment recorded for Michael Serruya closed in Aug 2026. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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