SanomaVentures
VC Fund
Hoofddorp, The Netherlands
SanomaVentures is a VC fund in Hoofddorp focused on E-Commerce and Big Data. SanomaVentures is the venturing arm of European media company Sanoma Corporation (SAA1V), aiming to support innovative start-ups in digital information, entertainment and education by providing them with capital, media exposure, expertise and access to Sanoma’s business network. SanomaVentures focuses on early stage investments in start-ups active in online consumer services, e-commerce, mobile, video, online advertising and education. SanomaVentures has offices in Amsterdam and Helsinki.
- Total investments:
- 10
- Last investment:
- Lead investor:
- 20%
Last updated:
For AI agents: llms.txt
Industries SanomaVentures invests in
Stages SanomaVentures invests in
Countries SanomaVentures invests in
Round sizes
Round size
- Seed
- $478k–$3M
Investment Focus
Industry
- E-Commerce 4 (40%)
- Big Data 2 (20%)
- Internet 2 (20%)
- Software 2 (20%)
- Search Engine 2 (20%)
Stage
- Seed 6 (60%)
- Venture - Series Unknown 3 (30%)
- Series A 1 (10%)
Country
- The Netherlands 5 (50%)
- Finland 4 (40%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Venuu is an event services company that provides solutions for parties, weddings, seminars, meetings and other events. To venue owners, it provides a cost-effective sales and marketing channel to find customers. The company was founded in 2013 and headquartered in Southern Finland, Finland. | $477.9K / Seed / Aug 27, 2015 | ||
| Yogaia is the first live, interactive online yoga studio in the world. With Yogaia, the studio is where you are, allowing you to attend classes in the convenience of your home with professional teacher instructing you personally via webcam. Yogaia is available on desktop, iOS, Android and Apple TV in English, German and Finnish. | $3M / Seed / Aug 20, 2015 | ||
| They create ambitious learning formats that help teachers to teach 21st century skills – creativity, curiosity and co-operation. These formats are globally scalable and locally adoptable.At the moment they have 2 formats: Campus and Dreamdo Schools. However, their aim is to launch two new formats already this spring.They want to createa global network of forerunner teachers and serve them well with innovative formats. The key things for us are innovation, freshness, simplicity, pedagogic credibility and global scale. | $1M / Seed / Mar 15, 2015 | ||
| SendCloud is an all-in-one shipping platform that connects online retailers to shipping carriers to save them time and money.The platform is easy to implement and takes about five minutes of the webshops time. After integrating their module the webshop can connect with several shipping carriers.SendCloud was founded in 2012 and is based inEindhoven, Noord-Brabant, The Netherlands. | $772.4K / Seed / Jan 21, 2015 | ||
| Peerby is a Dutch startup that operates a peer-to-peer sharing service for products. Users can share or request items from people in their neighborhood online, via their mobile or via social media channels. The product was launched (beta) for Amsterdam in August 2012, but the team is rapidly expanding to other areas too. | $2.1M / Venture - Series Unknown / Oct 30, 2014 | ||
| Nosto brings solutions for online marketing automation for the global e-commerce industry. The company’s platform-independent SaaS solution enhances customers’ online shopping experience by enabling personalized product recommendations in real time. Its plug and play solution makes the technology easily accessible to online stores of allsize, automating marketing activities and increasing conversion, customer retention and store revenues as a result. Nosto’s first customers include leading brands like Angry Birds, Intersport, JOY, Reima, Outnorth and Sanoma’s Huuto. | $5.5M / Series A / Jul 15, 2014 | ||
| Member Get Member Company enables businesses to turn happy customers into active promoters. By providing them with the right tools & incentives they become active salesmen (m/f). Brands provide their customers with their own online promoter page, at which the consumer is linked to the product, utilizing the trusted relationshop amongfriends. This page has integrated sharing tools, ranging from e-mail to Whatsapp and even fysical vouchers. For each sale, the promoter is rewarded. Rewards are commonly shared with their buyer, who's often a social network friend. Being a whitelabel managed platform, it runs on the URL and in the look & feel of the particular brand. So far, our clients have reported in excess of EUR 40 mln of revenue through our platform.Founded in 2012. | Venture - Series Unknown / May 01, 2014 | ||
| Roomlr is one of the latest additions to the strong Amsterdam scene of travel related startups like Booking.com (hardly a startup anymore) and Travelbird. The company was founded in 2013 by Bas Lemmens, who was previously involved in Booking.com, Easytobook and Isango. Booking vacation rentals online is becoming increasingly popular, but is not aswell developed as booking hotels or flights. With its database of 1.4 million locations, Roomlr aims to change this and offer an easy alternative for finding a holiday home or apartment anywhere in the world. | Venture - Series Unknown / Feb 26, 2014 | ||
| Wugly B.V. offers an online database of consumer stores. The company was founded in 2010 and is based in Amersfoort, the Netherlands. | Seed / Jan 09, 2014 | ||
| Nosto brings solutions for online marketing automation for the global e-commerce industry. The company’s platform-independent SaaS solution enhances customers’ online shopping experience by enabling personalized product recommendations in real time. Its plug and play solution makes the technology easily accessible to online stores of allsize, automating marketing activities and increasing conversion, customer retention and store revenues as a result. Nosto’s first customers include leading brands like Angry Birds, Intersport, JOY, Reima, Outnorth and Sanoma’s Huuto. | $2.8M / Seed / Apr 17, 2013 |
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FAQ
What does SanomaVentures invest in?
SanomaVentures invests primarily in E-Commerce, Big Data and Internet startups, most often at Seed and Venture - Series Unknown stage. Most of the 10 investments tracked by Shizune back companies in The Netherlands. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does SanomaVentures invest in?
SanomaVentures typically joins rounds of $478k–$3M at Seed. These are whole funding-round sizes, not SanomaVentures's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds SanomaVentures took part in.
When did SanomaVentures last invest?
The most recent investment recorded for SanomaVentures closed in Aug 2015. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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