# SanomaVentures

> SanomaVentures is a VC fund in Hoofddorp backing Internet, SEO and Finance. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Hoofddorp, The Netherlands
- Total investments: 5
- Last investment: Aug 2015
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/9858023/
- X (Twitter): http://twitter.com/sanomaventures
- Website: http://www.sanomaventures.com

SanomaVentures is a VC fund in Hoofddorp focused on Internet and SEO. SanomaVentures is the venturing arm of European media company Sanoma Corporation (SAA1V), aiming to support innovative start-ups in digital information, entertainment and education by providing them with capital, media exposure, expertise and access to Sanoma’s business network.SanomaVentures focuses on early stage investments in start-ups activein online consumer services, e-commerce, mobile, video, online advertising and education. SanomaVentures has offices in Amsterdam and Helsinki.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $466k–$3M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Internet | 2 | 40% |
| SEO | 1 | 20% |
| Finance | 1 | 20% |
| Fitness | 1 | 20% |
| Big Data | 1 | 20% |

16 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 60% |
| Series A | 1 | 20% |
| Funding Round | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Finland | 3 | 60% |
| The Netherlands | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Venuu | Venuu is an event services company that provides solutions for parties, weddings, seminars, meetings and other events. To venue owners, it provides a cost-effective sales and marketing channel to find customers. The company was founded in 2013 and headquartered in Southern Finland, Finland. | $466K | Seed | Aug 27, 2015 |  |
| Yogaia | Yogaia is the first live, interactive online yoga studio in the world. With Yogaia, the studio is where you are, allowing you to attend classes in the convenience of your home with professional teacher instructing you personally via webcam. Yogaia is available on desktop, iOS, Android and Apple TV in English, German and Finnish. | $3M | Seed | Aug 20, 2015 |  |
| Peerby Classic | Peerby is a Dutch startup that operates a peer-to-peer sharing service for products. Users can share or request items from people in their neighborhood online, via their mobile or via social media channels. The product was launched (beta) for Amsterdam in August 2012, but the team is rapidly expanding to other areas too. | $2.1M |  | Oct 30, 2014 |  |
| Nosto | Nosto brings solutions for online marketing automation for the global e-commerce industry. The company’s platform-independent SaaS solution enhances customers’ online shopping experience by enabling personalized product recommendations in real time. Its plug and play solution makes the technology easily accessible to online stores of allsize, automating marketing activities and increasing conversion, customer retention and store revenues as a result. Nosto’s first customers include leading brands like Angry Birds, Intersport, JOY, Reima, Outnorth and Sanoma’s Huuto. | $5.5M | Series A | Jul 15, 2014 |  |
| Nosto | Nosto brings solutions for online marketing automation for the global e-commerce industry. The company’s platform-independent SaaS solution enhances customers’ online shopping experience by enabling personalized product recommendations in real time. Its plug and play solution makes the technology easily accessible to online stores of allsize, automating marketing activities and increasing conversion, customer retention and store revenues as a result. Nosto’s first customers include leading brands like Angry Birds, Intersport, JOY, Reima, Outnorth and Sanoma’s Huuto. | $2.8M | Seed | Apr 17, 2013 |  |

5 of 5 investments shown.

## Co-investors
- [OpenOcean](https://shizune.co/investors/profile/open-ocean) — VC Fund, 2 deals together
- [Inventure](https://shizune.co/investors/profile/inventure-oy) — VC Fund, 1 deal together
- [NGP Capital](https://shizune.co/investors/profile/nokia-growth-partners) — VC Fund, 1 deal together
- [Point Nine](https://shizune.co/investors/profile/point-nine-capital) — VC Fund, 1 deal together
- [Reaktor Ventures](https://shizune.co/investors/profile/reaktor-polte) — VC Fund, 1 deal together
- [Techstars](https://shizune.co/investors/profile/techstars) — VC Fund, 1 deal together

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### Similar country
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## FAQ

### What does SanomaVentures invest in?

SanomaVentures invests primarily in Internet, SEO and Finance startups, most often at Seed and Series A stage. Most of the 5 investments tracked by Shizune back companies in Finland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is SanomaVentures's check size?

SanomaVentures typically joins rounds of $466k–$3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds SanomaVentures participates in.

### When did SanomaVentures last invest?

The most recent investment recorded for SanomaVentures closed in Aug 2015. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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