Pete Higgins
Founding Partner @ Second Avenue Partners
Seattle, United States
Pete Higgins is a Founding partner of Second Avenue Partners, one of Seattle’s most experienced teams providing management, strategy and capital to early-stage companies.Prior to founding Second Avenue Partners, Mr. Higgins spent 16 years at Microsoft Corporation. Mr. Higgins was a member of the Office of the President, reporting to CEO BillGates. He was group vice president of the Interactive Media Group at Microsoft from 1996 to 1998. As head of the Interactive Media Group, he was responsible for Microsoft’s online, consumer software, and hardware businesses.Mr. Higgins joined Microsoft in 1983. From 1995 to 1996, he was group vice president of Applications and Content, responsible for Microsoft Office consumer and online applications, desktop finance, hardware and Microsoft Research. From 1992 to 1995, he was senior vice president of the Desktop Applications division, where he was responsible for developing, marketing and localizing Microsoft Office. From 1988 to 1992, he was general manager and then vice president of the Analysis Business Unit, leading the rise of Microsoft Excel to the leadership position in the personal computer spreadsheet market.Mr. Higgins is a director of WISErg. and is the chairman for SEEQ Corporation and Modumetal Corporation. He is the former chairman of Market Leader (OTC: LEDR) and Insitu Corporation.Mr. Higgins serves on the board of directors for The Brookings Institute and the advisory boards for the Woods Institute for the Environment and Precourt Institute for Energy at Stanford University and Stanford Athletics. He is a former Trustee of Stanford University. Mr. Higgins holds an MBA and undergraduate degrees in economics and history from Stanford University.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 50%
Last updated:
For AI agents: llms.txt
Industries Pete Higgins invests in
Stages Pete Higgins invests in
Countries Pete Higgins invests in
Investment Focus
Industry
- Advertising 2 (50%)
- Apps 1 (25%)
- SaaS 1 (25%)
- Music 1 (25%)
- Events 1 (25%)
Stage
- Seed 2 (50%)
- Funding Round 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Slope
|
As a former creative agency, our team worked with top-tier clients to produce content for hundreds of projects and campaigns. We loved working with our clients, but hated the manual process of planning projects, tracking progress, collecting feedback, and getting approvals from the right stakeholders. The entire process was slow, inefficient, and abad experience for everyone involved.Our team searched high and low for an existing software solution that could solve our problems, but could find none. So, much like many of our clients, our team hacked together our own process utilizing a disparate set of software tools.Finally, after laboring through this process for some time, we decided to take our collective experience and build an end-to-end software solution specifically tailored to solve the everyday challenges of managing creative work.Launched in 2016, Slope is the product of hundreds of hours of research and collaboration with countless marketing and creative teams. We packaged all of the best-in-class ideas into one dynamic software, specifically built to ease the pain associated with the entire content planning and approval process. | Seed / Feb 01, 2018 | |
|
Slope
|
As a former creative agency, our team worked with top-tier clients to produce content for hundreds of projects and campaigns. We loved working with our clients, but hated the manual process of planning projects, tracking progress, collecting feedback, and getting approvals from the right stakeholders. The entire process was slow, inefficient, and abad experience for everyone involved.Our team searched high and low for an existing software solution that could solve our problems, but could find none. So, much like many of our clients, our team hacked together our own process utilizing a disparate set of software tools.Finally, after laboring through this process for some time, we decided to take our collective experience and build an end-to-end software solution specifically tailored to solve the everyday challenges of managing creative work.Launched in 2016, Slope is the product of hundreds of hours of research and collaboration with countless marketing and creative teams. We packaged all of the best-in-class ideas into one dynamic software, specifically built to ease the pain associated with the entire content planning and approval process. | $1M / Seed / Sep 12, 2016 | |
Lively
|
Lively is a Seattle-based music technology company and direct-to-fan mobile platform that brings artists, fans, and brands together by capturing the live performance and encouraging people to live in the moment. Lively provides high-quality audio and video recordings of live performances through an app-based interface. The Lively app is availablefor download on iOS, Android, Windows Phone, Amazon’s Kindle Fire, and tablet devices. Artists use Lively to easily record and upload audio of live performances for purchase by fans shortly following a show, while a professional video can be available within 24 hours. By using the Lively platform, artists create, market, and distribute their shows while creating new revenue streams. Fans are able to connect with their favorite performers in a new way, discover new performances and listen to and watch their shows on their mobile devices, computer, TV, or in the car. | $500K / Seed / Aug 15, 2013 | |
Inkd.com
|
Inkd (formerly Pressplane) has two main products: Inkd, a true "buy & sell" community (rather like CafePress, Zazzle, Etsy and even stock image companies) wherein designers upload print creative and businesses can download and use the content as a cost effective alternative to hiring a designer, and Zapd, an app that allows users tocreate instant, themed websites straight from their iPhones. | $400K / Feb 01, 2011 |
Co-Investors
About Second Avenue Partners
Second Avenue Partners provide management, strategy and capital for early stage companies. The following companies are in their portfolio... -Rubicon Interactive -Sports Technologies Inc. -Ice Energy -Newsvine -Azaleos -You Software -Revenue Science -Insitu Group -Bocada -HouseValues.com -WaveMarket -Terabeam -Essention
Second Avenue Partners Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Chris O'Connor
President
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Keith Grinstein
Associate
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Mike Slade
Co-Founder & Partner
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Nick Hanauer
Partner
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Pete Higgins
Founding Partner
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FAQ
What does Pete Higgins invest in?
Pete Higgins invests primarily in Advertising, Apps and SaaS startups, most often at Seed and Funding Round stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Pete Higgins last invest?
The most recent investment recorded for Pete Higgins closed in Feb 2018. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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