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Paradigm Sports, VC Fund

Paradigm Sports

VC Fund

Irvine, United States

Paradigm Sports is a VC fund in Irvine focused on Sports and Fitness. Paradigm Sports operates as a global sports management, business, and media agency. The company was founded in 2009 and is headquartered in Irvine, California.

Total investments:
2
Last investment:
Lead investor:
100%

Last updated:

Industries Paradigm Sports invests in

SportsFitnessTrainingWellnessDietary Supplements

Stages Paradigm Sports invests in

SeedCorporate Round

Countries Paradigm Sports invests in

United StatesUnited Kingdom

Contacts

NameEmailPhoneSocials
Kilay Reinfeld Kilay Reinfeld
Audie A. Attar Audie A. Attar
Audie Attar
Ishai Reinfeld Ishai Reinfeld

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Investment Focus

Industry

  • Sports 2 (100%)
  • Fitness 1 (50%)
  • Training 1 (50%)
  • Wellness 1 (50%)
  • Dietary Supplements 1 (50%)
See all 6 industries →

Stage

  • Seed 1 (50%)
  • Corporate Round 1 (50%)

Country

  • United States 1 (50%)
  • United Kingdom 1 (50%)

Team

NameTitleInvestmentsLinksEmail
Kilay Reinfeld
Kilay Reinfeld President
President Total investments: 0
Find email
Audie A. Attar
Audie A. Attar Chief Executive Officer; Founder and President
Chief Executive Officer; Founder and President Total investments: 0
Find email
Audie Attar Chief Executive Officer
Chief Executive Officer Total investments: 1 Find email
Ishai Reinfeld
Ishai Reinfeld Director of Commerce & Blockchain
Director of Commerce & Blockchain Total investments: 0
Find email

Investments

CompanyDescriptionRoundLinks
Ten Percent Club Ten Percent Club
Ten Percent Club operates as a supplements company for professional sports. Corporate Round / Aug 15, 2024
Huupe Huupe
Huupe is a smart basketball hoop that allows players to train like pros, track their progress, and compete against other huupe users. The huupe uses cutting-edge technology to track a player's shooting percentage, position on the court, speed, agility, release time, and more while providing real-time feedback so they can see all of their statsand improve. Huupe provides customized workouts and drills from NBA skills trainers, youth trainers, and everyone in between. Seed / Aug 02, 2022

Co-Investors

Ball Tek Ventures 1 deal together
F Street Ventures 1 deal together
Reform Ventures Reform Ventures 1 deal together Tundra Angels 1 deal together

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FAQ

What does Paradigm Sports invest in?

Paradigm Sports invests primarily in Sports, Fitness and Training startups, most often at Seed and Corporate Round stage. Most of the 2 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Paradigm Sports?

Public channels for Paradigm Sports include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

Who are the partners at Paradigm Sports?

The team at Paradigm Sports includes Kilay Reinfeld (President), Audie A. Attar (Chief Executive Officer; Founder and President) and Audie Attar (Chief Executive Officer). The Team section lists each member with their title, investment count and links.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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