# Paradigm Sports

> Paradigm Sports is a VC fund in Irvine backing Sports and Fitness. See 2 investments, round sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Irvine, United States
- Total investments: 2
- Last investment: Aug 2024
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/paradigmsports/
- X (Twitter): https://twitter.com/ParadigmSports
- Website: https://www.paradigmsports.com/

Paradigm Sports is a VC fund in Irvine focused on Sports and Fitness. Paradigm Sports operates as a global sports management, business, and media agency. The company was founded in 2009 and is headquartered in Irvine, California.

## Contacts

5 contacts available for Paradigm Sports. Shizune tracks 4 team members at Paradigm Sports. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/paradigm-sports?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Sports | 2 | 100% |
| Fitness | 1 | 50% |
| Training | 1 | 50% |
| Wellness | 1 | 50% |
| Dietary Supplements | 1 | 50% |

6 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Corporate Round | 1 | 50% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 1 | 50% |
| United Kingdom | 1 | 50% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Kilay Reinfeld | President | 0 | — |
| Audie A. Attar | Chief Executive Officer; Founder and President | 0 | — |
| Audie Attar | Chief Executive Officer | 1 | — |
| Ishai Reinfeld | Director of Commerce & Blockchain | 0 | — |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Ten Percent Club | Ten Percent Club operates as a supplements company for professional sports. |  | Corporate Round | Aug 15, 2024 |  |
| Huupe | Huupe is a smart basketball hoop that allows players to train like pros, track their progress, and compete against other huupe users. The huupe uses cutting-edge technology to track a player's shooting percentage, position on the court, speed, agility, release time, and more while providing real-time feedback so they can see all of their statsand improve. Huupe provides customized workouts and drills from NBA skills trainers, youth trainers, and everyone in between. |  | Seed | Aug 02, 2022 |  |

2 of 2 investments shown.

## Co-investors
- Ball Tek Ventures — VC Fund, 1 deal together
- F Street Ventures — VC Fund, 1 deal together
- [Reform Ventures](https://shizune.co/investors/profile/reform-ventures) — VC Fund, 1 deal together
- [Tundra Angels](https://shizune.co/investors/profile/tundra-angels) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Paradigm Sports invest in?

Paradigm Sports invests primarily in Sports, Fitness and Training startups, most often at Seed and Corporate Round stage. Most of the 2 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Paradigm Sports?

Public channels for Paradigm Sports include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Paradigm Sports?

The team at Paradigm Sports includes Kilay Reinfeld (President), Audie A. Attar (Chief Executive Officer; Founder and President) and Audie Attar (Chief Executive Officer). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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