Pablo Garfinkel
CSO @ woOw!
Concepcion Del Uruguay, Argentina
Pablo Garfinkel is a pre-seed investor at woOw! in Concepcion Del Uruguay focused on E-Commerce and Software. Pablo is a serial entrepreneur and an active entrepreneurial investor who has been involved in VC since 1994 as a GP. Based in Uruguay, he invests mainly throughout Latam. He has been an active participant in Aconcagua Ventures since 2007, Tokai Ventures since 2009, NXTPLabs since 2012, Harvard Angels Alumni of Brazil since 2014, Alianza delPacífico since 2015 and other local AI Clubs. He has ample experience working in Brazil, Mexico and Argentina, among other markets, where he also has investments in the Entertainment Industry. Pablo used to work in Import-Export trading with Far and Near East. He has been a judge at Harvard B School and Google Cloud Challenge Competitions as well as a speaker at various events such as ACA Summit in DC, BS at Technion, Israel; Harvard Business School Alumni, Pablo is also a Board Member at Endeavor, the Amcham, and Founder of Fundación Dar a Luz.
- Total investments:
- 6
- Last investment:
- Lead investor:
- 33%
Last updated:
For AI agents: llms.txt
Industries Pablo Garfinkel invests in
Stages Pablo Garfinkel invests in
Countries Pablo Garfinkel invests in
Round sizes
Round size
- Seed
- $1.1M–$2M
- Pre-Seed
- $115k–$2M
Investment Focus
Industry
- E-Commerce 3 (50%)
- Software 2 (33%)
- B2B 1 (17%)
- SaaS 1 (17%)
- EdTech 1 (17%)
Stage
- Pre-Seed 2 (33%)
- Funding Round 2 (33%)
- Seed 1 (17%)
Country
- Argentina 2 (33%)
- Colombia 1 (17%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Cubbo
|
Cubbo is building the infrastructure layer behind modern commerce.We operate at the intersection of software, logistics, and delivery, providing a single platform that controls everything that happens from the moment a customer clicks “buy” to the moment the order is delivered.Unlike traditional 3PLs, Cubbo is tech-first. Logistics is adistribution channel, not the product.Our platform connects checkout, inventory, fulfillment, transportation, out-of-home delivery, and post-purchase engagement into one operating system. This allows brands to improve delivery speed, increase conversion and retention, and structurally reduce cost-to-serve without owning warehouses or fleets.Cubbo generates revenue through a combination of transaction-based infrastructure services and high-margin SaaS products. These include fulfillment orchestration, last-mile and out-of-home delivery networks, post-purchase engagement tools, and white-label logistics software licensed to carriers and partners.We operate profitably at scale in Mexico and Brazil and are expanding toward a model where software and network-driven services drive a growing share of margins. Our long-term goal is to become the default backend for modern commerce, enabling brands, carriers, and platforms to plug into a shared infrastructure instead of building their own.Cubbo is not a logistics company adding software. It is a software platform that happens to operate logistics where needed. | $2M / Pre-Seed / Mar 05, 2021 | |
Wisboo
|
Our mission is to become the platform of choice for Content Creators & Education SMBs that want to grow, empowering them to teach millions at scale while monetizing their knowledge.We provide an out-of-the-box software stack for easily creating digital courses and start selling them on their own websites, while handling payments &back-office operations: i. Professionally designed templates, ready to go. White-labeled & 100% customizable ii. Content digitization & course creation made simple, using DIY Tools iii. Multi-Device Course Delivery, with the modern experience users expect. iv. Payment processing, Reporting & fully-hosted Back-office.We enable Content Creators & Education SMBs reuse their existing contents and add a digital distribution channel for their business, therefore allowing them to reach more customers and generate new revenue streams, which results in maximized business margins thanks to the minimum investment required. | $115K / Jan 01, 2017 | |
|
Wisboo
|
Our mission is to become the platform of choice for Content Creators & Education SMBs that want to grow, empowering them to teach millions at scale while monetizing their knowledge.We provide an out-of-the-box software stack for easily creating digital courses and start selling them on their own websites, while handling payments &back-office operations: i. Professionally designed templates, ready to go. White-labeled & 100% customizable ii. Content digitization & course creation made simple, using DIY Tools iii. Multi-Device Course Delivery, with the modern experience users expect. iv. Payment processing, Reporting & fully-hosted Back-office.We enable Content Creators & Education SMBs reuse their existing contents and add a digital distribution channel for their business, therefore allowing them to reach more customers and generate new revenue streams, which results in maximized business margins thanks to the minimum investment required. | $115K / Pre-Seed / Jan 01, 2017 | |
Workana
|
Workana is a digital space to connect professionals with small businesses to enterprises, and organizations. They believe in the talent and ideas of the region, this is why they created Workana, an online platform to connect the best freelancers with the most interesting projects in Latin America.Every day, new ideas are turned into projectsthat provide great opportunities for freelancers in the region. Hundreds of small businesses and organizations are growing through Workana, the freelancer community in Latin America. Entrepreneurs and creative freelancers, idealists, dreamers, and visionaries, all connected through Workana with something in common by believing in and forging the future of the region.Workana was founded in 2012 and is headquartered in Buenos Aires, Argentina. | $2M / Sep 30, 2015 | |
|
Workana
|
Workana is a digital space to connect professionals with small businesses to enterprises, and organizations. They believe in the talent and ideas of the region, this is why they created Workana, an online platform to connect the best freelancers with the most interesting projects in Latin America.Every day, new ideas are turned into projectsthat provide great opportunities for freelancers in the region. Hundreds of small businesses and organizations are growing through Workana, the freelancer community in Latin America. Entrepreneurs and creative freelancers, idealists, dreamers, and visionaries, all connected through Workana with something in common by believing in and forging the future of the region.Workana was founded in 2012 and is headquartered in Buenos Aires, Argentina. | $2M / Seed / Sep 30, 2015 | |
|
Workana
|
Workana is a digital space to connect professionals with small businesses to enterprises, and organizations. They believe in the talent and ideas of the region, this is why they created Workana, an online platform to connect the best freelancers with the most interesting projects in Latin America.Every day, new ideas are turned into projectsthat provide great opportunities for freelancers in the region. Hundreds of small businesses and organizations are growing through Workana, the freelancer community in Latin America. Entrepreneurs and creative freelancers, idealists, dreamers, and visionaries, all connected through Workana with something in common by believing in and forging the future of the region.Workana was founded in 2012 and is headquartered in Buenos Aires, Argentina. | $1.1M / Seed / Mar 01, 2012 |
Co-Investors
Startup Wise Guys SaaS Milan
2 deals together
Arrebol Capital
1 deal together
dmg ventures
1 deal together
Eigenvalue
1 deal together
GE32 Capital
1 deal together
Graph Ventures
1 deal together
About woOw!
Initialy a Daily Deal website, e-commerce leader in Uruguay and developing different verticals like technology and travel.
woOw! Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Pablo Garfinkel
CSO
|
|||
|
Leonardo Silveira
CEO
|
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Martin Larre
CMO
|
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2 more contacts available
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FAQ
What does Pablo Garfinkel invest in?
Pablo Garfinkel invests primarily in E-Commerce, Software and B2B startups, most often at Pre-Seed and Funding Round stage. Most of the 6 investments tracked by Shizune back companies in Argentina. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Pablo Garfinkel's check size?
Pablo Garfinkel typically joins rounds of $1.1M–$2M at Seed and $115k–$2M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Pablo Garfinkel participates in.
When did Pablo Garfinkel last invest?
The most recent investment recorded for Pablo Garfinkel closed in Mar 2021. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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