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Mikael Wintzell, Founding Partner at Wellstreet

Mikael Wintzell

Founding Partner @ Wellstreet

Stockholm, Sweden

Mikael Wintzell is a venture - series unknown investor at Wellstreet in Stockholm focused on CRM and Travel. Mikael Wintzell is the co-founder and CEO of Wellstreet, an entrepreneurially driven investment company and one of Scandinavia's most active Investors in seed and early stage startups. Mikael has an extensive experience in the retail and fintech industries and a seasoned fintech entrepreneur. He has held several executive positions atPayleads, Gekko, Betala Hemma, dCCO Klarna, PayEx and board member of Resurs Bank to name a few.

Total investments:
5
Last investment:
Lead investor:
40%

Last updated:

Industries Mikael Wintzell invests in

CRMTravelPaymentsPublishingAdvertising

Stages Mikael Wintzell invests in

Venture - Series UnknownConvertible Note

Countries Mikael Wintzell invests in

Sweden

Contacts

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Investment Focus

Industry

  • CRM 1 (20%)
  • Travel 1 (20%)
  • Payments 1 (20%)
  • Publishing 1 (20%)
  • Advertising 1 (20%)
See all 11 industries →

Stage

  • Venture - Series Unknown 2 (40%)
  • Convertible Note 1 (20%)

Investments

CompanyDescriptionRoundLinks
DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. $5M / Venture - Series Unknown / Apr 28, 2021
DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. $4.6M / Convertible Note / Jul 10, 2020
In the evolution of an industry that has remained steadfast in its traditions, for better or for worse. With new technology and innovative research, smart design and sustainable materials, X Shore embraces the long tradition of maritime craftsmanship while discarding the dirty institution of fossil fuels. They don’t see theirselves as disrupters.They’re not here to reinvent the wheel, but rather to right the ship. To set a course for long-term sustainability that they can all be proud of. $5.6M / Venture - Series Unknown / Mar 06, 2020
DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. $1M / Convertible Note / Jan 25, 2018
DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. $1.5M / Venture - Series Unknown / Apr 07, 2016

Co-Investors

Wellstreet

About Wellstreet

VC Fund · Stockholm, Sweden

Our DNA. Most people don’t like change. We get that. It’s uncomfortable, scary and hard work. But change is the price we pay for progress. Without it, good never becomes great. Fire, vaccines and space travel. All thanks to humans’ willingness to adapt and unwillingness to settle. That “Push-Forwardness” is part of who we are. The Wellstreet DNA.It’s how we turn ideas into startups. Small businesses into big players. And players into legends. We get up in the morning to set comfort zones on fire. Rip old ways into a million new pieces. And start over... over and over again. We’re building a tomorrow unlike yesterday. A place full of innovation, ideas and opportunities. A better world. We believe that good things come to those who don’t wait. To those who keep pushing, Forever Forward. Wellstreet exist to build and accelerate the innovations and entrepreneurs of today, leading to a better and sounder tomorrow. We believe in challenging the status quo and doing things differently. We have been part of creating successes like Tibber, DanAds, Regily, Scrive, and roughly 35 more. To enhance value propositions and disrupt verticals as a very early-stage investor we have created a purpose built ecosystem to support our portfolios.

Wellstreet Contacts

NameEmailPhoneSocials
Jessica Rameau
Jessica Rameau Partner & Fund Manager
Mikael Wintzell
Mikael Wintzell Founding Partner
Armando Coppola
Armando Coppola Partner & Fund Manager Fintech I
Evelina Anttila
Evelina Anttila Managing Partner / CEO

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FAQ

What does Mikael Wintzell invest in?

Mikael Wintzell invests primarily in CRM, Travel and Payments startups, most often at Venture - Series Unknown and Convertible Note stage. Most of the 5 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Mikael Wintzell?

Public channels for Mikael Wintzell include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Mikael Wintzell last invest?

The most recent investment recorded for Mikael Wintzell closed in Apr 2021. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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