# Mikael Wintzell

> Mikael Wintzell is a venture - series unknown investor at Wellstreet backing CRM and Travel. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Wellstreet](https://shizune.co/investors/profile/wellstreet)
- Location: Stockholm, Sweden
- Total investments: 5
- Last investment: Apr 2021
- Lead investor: 40%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/mikael-wintzell-b3a7113/
- X (Twitter): http://www.twitter.com/mikaelwintzell
- Website: https://x.com/mikaelwintzell

Mikael Wintzell is a venture - series unknown investor at Wellstreet in Stockholm focused on CRM and Travel. Mikael Wintzell is the co-founder and CEO of Wellstreet, an entrepreneurially driven investment company and one of Scandinavia's most active Investors in seed and early stage startups. Mikael has an extensive experience in the retail and fintech industries and a seasoned fintech entrepreneur. He has held several executive positions atPayleads, Gekko, Betala Hemma, dCCO Klarna, PayEx and board member of Resurs Bank to name a few.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| CRM | 1 | 20% |
| Travel | 1 | 20% |
| Payments | 1 | 20% |
| Publishing | 1 | 20% |
| Advertising | 1 | 20% |

11 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Venture - Series Unknown | 2 | 40% |
| Funding Round | 1 | 20% |
| Convertible Note | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| DanAds | DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. | $5M | Venture - Series Unknown | Apr 28, 2021 |  |
| DanAds | DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. | $3.8M | Convertible Note | Jul 10, 2020 |  |
| X Shore | In the evolution of an industry that has remained steadfast in its traditions, for better or for worse. With new technology and innovative research, smart design and sustainable materials, X Shore embraces the long tradition of maritime craftsmanship while discarding the dirty institution of fossil fuels. They don’t see theirselves as disrupters.They’re not here to reinvent the wheel, but rather to right the ship. To set a course for long-term sustainability that they can all be proud of. | $5.6M | Venture - Series Unknown | Mar 06, 2020 |  |
| DanAds | DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. | $1M | Convertible Note | Jan 25, 2018 |  |
| DanAds | DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. | $1.1M |  | Apr 07, 2016 |  |

5 of 5 investments shown.

## Co-investors
- [Almi Invest](https://shizune.co/investors/profile/almi-invest) — VC Fund, 2 deals together
- [Forward Venture Capital](https://shizune.co/investors/profile/forward-venture-capital) — VC Fund, 2 deals together

## About Wellstreet

VC Fund · Stockholm, Sweden

Our DNA. Most people don’t like change. We get that. It’s uncomfortable, scary and hard work. But change is the price we pay for progress. Without it, good never becomes great. Fire, vaccines and space travel. All thanks to humans’ willingness to adapt and unwillingness to settle. That “Push-Forwardness” is part of who we are. The Wellstreet DNA.It’s how we turn ideas into startups. Small businesses into big players. And players into legends. We get up in the morning to set comfort zones on fire. Rip old ways into a million new pieces. And start over... over and over again. We’re building a tomorrow unlike yesterday. A place full of innovation, ideas and opportunities. A better world. We believe that good things come to those who don’t wait. To those who keep pushing, Forever Forward. Wellstreet exist to build and accelerate the innovations and entrepreneurs of today, leading to a better and sounder tomorrow. We believe in challenging the status quo and doing things differently. We have been part of creating successes like Tibber, DanAds, Regily, Scrive, and roughly 35 more. To enhance value propositions and disrupt verticals as a very early-stage investor we have created a purpose built ecosystem to support our portfolios.

5 contacts available at Wellstreet.

| Name | Title | Profile |
| --- | --- | --- |
| Jessica Rameau | Partner & Fund Manager | https://shizune.co/investors/profile/jessica-rameau-dick |
| Mikael Wintzell | Founding Partner | https://shizune.co/investors/profile/mikael-wintzell |
| Armando Coppola | Partner & Fund Manager Fintech I | https://shizune.co/investors/profile/armando-coppola-6e20 |
| Evelina Anttila | Managing Partner / CEO | https://shizune.co/investors/profile/evelina-anttila |
| Helen von Bahr | COO | https://shizune.co/investors/profile/helen-von-bahr |

## Similar investors

### Similar stage
- [Bossa Invest](https://shizune.co/investors/profile/bossanova-investimentos) — VC Fund
- [Almi Invest](https://shizune.co/investors/profile/almi-invest) — VC Fund
- [Korea Credit Guarantee Fund](https://shizune.co/investors/profile/korea-credit-guarantee-fund) — VC Fund

## FAQ

### What does Mikael Wintzell invest in?

Mikael Wintzell invests primarily in CRM, Travel and Payments startups, most often at Venture - Series Unknown and Funding Round stage. Most of the 5 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Mikael Wintzell last invest?

The most recent investment recorded for Mikael Wintzell closed in Apr 2021. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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