Matthew Glover
Owner & Managing Director @ Veg Capital
Matthew Glover is a seed investor at Veg Capital focused on Food and Beverage and Plant-Based Foods. Matthew Glover, the vegan serial entrepreneur and the founder of multiple world-changing vegan projects such as Veganuary, Million Dollar Vegan, and Veg Capital, today announces the launch of Vegan Fried Chick*n Company VFC with plans to overtake the chicken industry. “This is where food meets activism. This is our sit-down protest.”Speaking tovegconomist today, Glover describes the vegan fried chicken product which is created from wheat protein and is soy- and nut-free: it looks, tastes and pulls apart like chicken, is “made for carnivores and suitable for vegans.”Key to the company’s mission is first to achieve price parity with slaughtered chicken, with the aim to then outprice animal products and eventually offer to the public a product that tastes, looks and smells like chicken but costs less. The potential impact here is immeasurable.
- Total investments:
- 9
- Last investment:
- Lead investor:
- 78%
Last updated:
For AI agents: llms.txt
Industries Matthew Glover invests in
Stages Matthew Glover invests in
Countries Matthew Glover invests in
Investment Focus
Industry
- Food and Beverage 3 (33%)
- Plant-Based Foods 3 (33%)
- Food Processing 2 (22%)
- AgTech 1 (11%)
- Retail 1 (11%)
Stage
- Seed 3 (33%)
- Pre-Seed 1 (11%)
- Funding Round 1 (11%)
- Venture - Series Unknown 1 (11%)
Country
- United Kingdom 5 (56%)
- Sweden 1 (11%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
SHICKEN Foods
|
Plant-based chicken manufacturer | $5.1M / Seed / Mar 26, 2024 | |
VFC Foods
|
VFC Foods is a vegan food producer that provides fresh plant-based protein foods. | $7.5M / Seed / Apr 20, 2023 | |
SpiceBox
|
Spicebox produces fully vegan dishes using the same ingredients and recipes as used in the London restaurants. | Venture - Series Unknown / Jul 08, 2022 | |
|
VFC Foods
|
VFC Foods is a vegan food producer that provides fresh plant-based protein foods. | $10.2M / Seed / Jan 18, 2022 | |
Planty
|
At Planty, we provide a hassle-free way to eat more plants, while joining a movement to fight against climate change. No cooking. No shopping. Just super convenient, chef-prepared, plant-based meals delivered across the UK. Planty meals are nutritious & made from sustainable ingredients with minimal packaging. | $887.9K / Seed / Oct 12, 2021 | |
|
VFC Foods
|
VFC Foods is a vegan food producer that provides fresh plant-based protein foods. | $3.4M / Seed / Mar 25, 2021 | |
Hooked Foods
|
Hooked Foods is working on a plant-based tuna substitute. By serving delicious plant-based seafood for everyone to enjoy, the company is leading the transition to a healthier seafood ecosystem. The company was established in 2019 and is headquartered in Sweden. | $600K / Pre-Seed / Dec 17, 2020 | |
|
Planty
|
At Planty, we provide a hassle-free way to eat more plants, while joining a movement to fight against climate change. No cooking. No shopping. Just super convenient, chef-prepared, plant-based meals delivered across the UK. Planty meals are nutritious & made from sustainable ingredients with minimal packaging. | $213.2K / Seed / Sep 02, 2020 | |
Purezza
|
Purezza is a vegan pizza restaurant intended to offer plant-based, whole-grain, wood-fired pizzas and products. They provide food products including pizzas, artisan-based mozzarella, pasta, desserts, and gluten-free cheese, among others, providing customers with cruelty-free vegetarian fast food substitutes. |
Co-Investors
About Veg Capital
Veg Capital provides early-stage capital to companies striving to replace the use of animals in the food system.
Veg Capital Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Matthew Glover
Owner & Managing Director
|
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Christian Wolthers
Investment Advisor & Co-investor
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Clifford Johnson
Financial Advisor
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2 more contacts available
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FAQ
What does Matthew Glover invest in?
Matthew Glover invests primarily in Food and Beverage, Plant-Based Foods and Food Processing startups, most often at Seed and Pre-Seed stage. Most of the 9 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Matthew Glover last invest?
The most recent investment recorded for Matthew Glover closed in Mar 2024. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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