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Matt Barron, Co-Founder and Partner at 12/12 Ventures

Matt Barron

Co-Founder and Partner @ 12/12 Ventures

Belvedere Tiburon, United States

Matt Barron is a Co-Founder & Managing Partner at 12/12 Ventures.

Total investments:
7
Last investment:
Lead investor:
71%

Last updated:

Industries Matt Barron invests in

CannabisSaaSRetailSoftwareConsumer Goods

Stages Matt Barron invests in

SeedFunding RoundSeries AVenture - Series Unknown

Countries Matt Barron invests in

United States

Investment Focus

Industry

  • Cannabis 2 (29%)
  • SaaS 1 (14%)
  • Retail 1 (14%)
  • Software 1 (14%)
  • Consumer Goods 1 (14%)
See all 7 industries →

Stage

  • Seed 2 (29%)
  • Funding Round 2 (29%)
  • Series A 1 (14%)
  • Venture - Series Unknown 1 (14%)

Investments

CompanyDescriptionRoundLinks
Cookies Cookies
Cookies Inc., is a cannabis brand, which currently has 7 dispensaries in California, 1 in Detroit. Series A / Apr 11, 2023
Backbone Software Backbone Software
Yield Matters, Compliance Rules– We give you visibility into every aspect of your unique production processes, ensuring everyone is on the same page and allowing you to make informed decisions on how best to scale your operations.– We help you track the journey from harvest to packaged goods with a transparent chain of custody (a lineage formaterials) to improve yields and meet compliance needs.Unify Your Team– Traditionally in cannabis and hemp, data had been tracked on clipboards and spreadsheets, which created friction when sharing information with colleagues.– We give your team access, from boots on the ground to upper management. Operators input progress as they work and managers monitor activity in real time so you can improve production, maintain compliance, and be transparent with partners.The Leading Supply Chain Management Platform for Cannabis and Hemp– Powered by technology. We have experts in tech with experience in enterprise, financial, SaaS, inventory, and ERP software spaces (at Intuit QuickBooks, Oracle NetSuite, and Avid Pro Tools) who build our products that help you better manage your supply chain.– Specifically for cannabis. We also have veterans with insights into cannabis and hemp (at Mesh Ventures, Dixie Elixirs, Bhogart, Delta 9 Technologies, and Mary's Medicinals) who can help you ramp up and provide ongoing support. $14M / Seed / Apr 14, 2022
Cookies Cookies
Cookies Inc., is a cannabis brand, which currently has 7 dispensaries in California, 1 in Detroit. Apr 22, 2020
Cookies Retail Enterprises Cookies Retail Enterprises
Cookies Retail Enterprises is a retail development company (think REIT) that is purpose-built to rapidly identify and secure premium retail locations for Cookies stores. Venture - Series Unknown / Apr 22, 2020
Backbone Software Backbone Software
Yield Matters, Compliance Rules– We give you visibility into every aspect of your unique production processes, ensuring everyone is on the same page and allowing you to make informed decisions on how best to scale your operations.– We help you track the journey from harvest to packaged goods with a transparent chain of custody (a lineage formaterials) to improve yields and meet compliance needs.Unify Your Team– Traditionally in cannabis and hemp, data had been tracked on clipboards and spreadsheets, which created friction when sharing information with colleagues.– We give your team access, from boots on the ground to upper management. Operators input progress as they work and managers monitor activity in real time so you can improve production, maintain compliance, and be transparent with partners.The Leading Supply Chain Management Platform for Cannabis and Hemp– Powered by technology. We have experts in tech with experience in enterprise, financial, SaaS, inventory, and ERP software spaces (at Intuit QuickBooks, Oracle NetSuite, and Avid Pro Tools) who build our products that help you better manage your supply chain.– Specifically for cannabis. We also have veterans with insights into cannabis and hemp (at Mesh Ventures, Dixie Elixirs, Bhogart, Delta 9 Technologies, and Mary's Medicinals) who can help you ramp up and provide ongoing support. Apr 22, 2020
Backbone Software Backbone Software
Yield Matters, Compliance Rules– We give you visibility into every aspect of your unique production processes, ensuring everyone is on the same page and allowing you to make informed decisions on how best to scale your operations.– We help you track the journey from harvest to packaged goods with a transparent chain of custody (a lineage formaterials) to improve yields and meet compliance needs.Unify Your Team– Traditionally in cannabis and hemp, data had been tracked on clipboards and spreadsheets, which created friction when sharing information with colleagues.– We give your team access, from boots on the ground to upper management. Operators input progress as they work and managers monitor activity in real time so you can improve production, maintain compliance, and be transparent with partners.The Leading Supply Chain Management Platform for Cannabis and Hemp– Powered by technology. We have experts in tech with experience in enterprise, financial, SaaS, inventory, and ERP software spaces (at Intuit QuickBooks, Oracle NetSuite, and Avid Pro Tools) who build our products that help you better manage your supply chain.– Specifically for cannabis. We also have veterans with insights into cannabis and hemp (at Mesh Ventures, Dixie Elixirs, Bhogart, Delta 9 Technologies, and Mary's Medicinals) who can help you ramp up and provide ongoing support. Seed / Apr 22, 2020
Cookies Cookies
Cookies Inc., is a cannabis brand, which currently has 7 dispensaries in California, 1 in Detroit. Seed / Apr 22, 2020

Co-Investors

Entourage Effect Capital Entourage Effect Capital 1 deal together
Mesh Ventures Mesh Ventures 1 deal together
Nautilus Ventures Nautilus Ventures 1 deal together
12/12 Ventures

About 12/12 Ventures

VC Fund · Sausalito, United States

12/12 Ventures is a venture capital firm that focuses on investing in the cannabis industry. Co-Founded by Parker Berling and Matt Barron in 2020, 12/12 Ventures is headquartered in Sausalito, California, United States.

12/12 Ventures Contacts

NameEmailPhoneSocials
Matt Barron
Matt Barron Co-Founder and Partner
Charles Finnie
Charles Finnie Managing Partner
Parker Berling Founder and Partner

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FAQ

What does Matt Barron invest in?

Matt Barron invests primarily in Cannabis, SaaS and Retail startups, most often at Seed and Funding Round stage. Most of the 7 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did Matt Barron last invest?

The most recent investment recorded for Matt Barron closed in Apr 2023. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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