Matrix Capital
VC Fund
Moscow, Russian Federation
Matrix Capital is a VC fund in Moscow focused on Software and Analytics. Matrix Capital was founded in 2016 by Pavel Teplukhin and Pavel Malyi with a single mission: to connect capital with opportunities in Russia and across the globe. We have relationships and expertise leveraged to find unbiased and professional solutions for clients.In our venture capital division, we strive to complement our product portfolio withearly stage tech-enabled investments into internet, AI and SaaS run by outstanding and savvy entrepreneurs. We are looking at those market niches in existing sectors of the economy where new technologies allow us to streamline business processes, get rid of intermediaries and free up labour.We draw inspiration from ability to leverage our client network in helping portfolio companies to enhance their business proposition.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Matrix Capital invests in
Stages Matrix Capital invests in
Countries Matrix Capital invests in
Investment Focus
Industry
- Software 2 (50%)
- Analytics 2 (50%)
- SaaS 1 (25%)
- AgTech 1 (25%)
- Retail 1 (25%)
Stage
- Seed 2 (50%)
- Series A 1 (25%)
- Funding Round 1 (25%)
Country
- Finland 1 (25%)
- Switzerland 1 (25%)
- United Kingdom 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority.With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi.Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in generalThis is a 100x solution to a holy grail problem.Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat."Richard & Rocky, Uncrowd Founders. | $3.9M / Nov 22, 2021 | ||
| The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority.With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi.Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in generalThis is a 100x solution to a holy grail problem.Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat."Richard & Rocky, Uncrowd Founders. | $4M / Series A / Nov 22, 2021 | ||
| Horizm provides digital inventory management, leveraging artificial intelligence services for the sports and entertainment industry | $1M / Seed / Jan 01, 2021 | ||
| An award-winning AgriTech development company, iFarm creates innovative, data-driven vertical farming solutions. Our proprietary tech, indoor farm management Growtune software and wraparound services maximise technological efficiency, optimise yields and increase farm productivity. Working with indoor farms ranging from 500 – 50,000m2, ourvertical farm solutions provide all the equipment required to launch the first growth cycle: - iFarm Leafy Greens - iFarm Berries - iFarm VeggiesDesigned to reduce labour, simplify farm management and guarantee outputs, iFarm Growtune acts as a vertical farm ‘control centre’ via a range of cutting-edge features, including: - 200+ ‘plant growth recipes’ - Order Management module - Farm Capacity Management module - Production Monitoring and Checklists module - Computer vision (CV) plant monitoring - AI-driven growth assessments - Online support from iFarm agronomistsAt iFarm, we empower entrepreneurs, businesses and investors to access the ultra-fresh food market and generate revenue from controlled environment agriculture (CEA). Combined with additional iFarm services, such as consultancy and farm design, we provide turnkey solutions for vertical farm start-ups and existing urban farms. Launched in 2017, iFarm is committed to increasing global food security by making local food production viable worldwide. Tackling some of the biggest environmental challenges, including water shortages, land use and weather-dependence, vertical farming presents an unrivalled opportunity to re-build the food production industry and ensure every global citizen has access to great-tasting, pesticide-free, healthy food. At our iFarm laboratories, we’re continually developing and enhancing solutions to increase automation, reduce operating costs and maximise technology efficiency. In doing so, we’re making vertical farming more accessible, sustainable and profitable. | $4M / Seed / Aug 20, 2020 |
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FAQ
What does Matrix Capital invest in?
Matrix Capital invests primarily in Software, Analytics and SaaS startups, most often at Seed and Series A stage. Most of the 4 investments tracked by Shizune back companies in Finland. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Matrix Capital last invest?
The most recent investment recorded for Matrix Capital closed in Nov 2021. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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