# Matrix Capital

> Matrix Capital is a VC fund in Moscow backing Analytics, SaaS and Retail. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Moscow, Russian Federation
- Total investments: 3
- Last investment: Nov 2021
- Lead investor: 0%
- Last updated: Aug 2026
- Website: https://matrix.capital/en/services/venture-investments/
- Facebook: https://www.facebook.com/matrixcapitaladvisory

Matrix Capital is a VC fund in Moscow focused on Analytics and SaaS. Matrix Capital was founded in 2016 by Pavel Teplukhin and Pavel Malyi with a single mission: to connect capital with opportunities in Russia and across the globe. We have relationships and expertise leveraged to find unbiased and professional solutions for clients.In our venture capital division, we strive to complement our product portfolio withearly stage tech-enabled investments into internet, AI and SaaS run by outstanding and savvy entrepreneurs. We are looking at those market niches in existing sectors of the economy where new technologies allow us to streamline business processes, get rid of intermediaries and free up labour.We draw inspiration from ability to leverage our client network in helping portfolio companies to enhance their business proposition.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Analytics | 2 | 67% |
| SaaS | 1 | 33% |
| Retail | 1 | 33% |
| Sports | 1 | 33% |
| Software | 1 | 33% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 33% |
| Series A | 1 | 33% |
| Funding Round | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Switzerland | 1 | 33% |
| United Kingdom | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Uncrowd | The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority.With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi.Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in generalThis is a 100x solution to a holy grail problem.Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat."Richard & Rocky, Uncrowd Founders. | $3.9M |  | Nov 22, 2021 |  |
| Uncrowd | The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority.With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi.Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in generalThis is a 100x solution to a holy grail problem.Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat."Richard & Rocky, Uncrowd Founders. | $4M | Series A | Nov 22, 2021 |  |
| Horizm | Horizm provides digital inventory management, leveraging artificial intelligence services for the sports and entertainment industry | $1M | Seed | Jan 01, 2021 |  |

3 of 3 investments shown.

## Co-investors
- [Arete Capital Partners](https://shizune.co/investors/profile/arete-capital-partners-a9ea) — VC Fund, 2 deals together
- [Begin Capital](https://shizune.co/investors/profile/begin-capital) — VC Fund, 2 deals together
- [Indigo Capital Partners](https://shizune.co/investors/profile/indigo-capital-partners) — VC Fund, 1 deal together
- [Mindspring Capital](https://shizune.co/investors/profile/mindspring-capital) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Courtside Ventures](https://shizune.co/investors/profile/courtside-ventures) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [SICTIC](https://shizune.co/investors/profile/sictic) — VC Fund
- [Zürcher Kantonal Bank](https://shizune.co/investors/profile/z%C3%BCrcher-kantonalbank) — VC Fund
- [Foundation for Innovation and Technology (FIT)](https://shizune.co/investors/profile/foundation-pour-l-innovation-technologique) — VC Fund

## Featured in investor lists
- [Sports VC Funds in Switzerland](https://shizune.co/investors/sports-vc-funds-switzerland)

## FAQ

### What does Matrix Capital invest in?

Matrix Capital invests primarily in Analytics, SaaS and Retail startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in Switzerland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Matrix Capital last invest?

The most recent investment recorded for Matrix Capital closed in Nov 2021. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co